Bachelor of Arts (Arts and Cultural Management)
Course code T74
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A great student experience
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The highest quality teaching
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About this Course
Prepares students to creatively produce, manage and lead arts and cultural projects and events, and enter many branches of the arts and creative industries.
Students are prepared to enter organisational contexts such as performing arts companies, arts venues, galleries, festivals, cultural institutions and creative industries including screen media. Students develop professional knowledge and skills in arts and cultural leadership, marketing, finance and legal compliance, and at every stage of the course apply what they learn to industry practicums. The course has a strong focus on developing transferable skills whilst also fostering ethical, collaborative and innovative dispositions to help graduates advocate for the values of arts and culture in a rapidly changing world.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Course code
T74Entry requirements
ECU admission and English language requirements apply.
See Course Entry for further information.
Fees
Commonwealth supported - estimated 1st year indicative fee AUD $13,500
See Fees and Scholarships for further information.
Availability & Campus
| Location | Semester 1 | Semester 2 |
|---|---|---|
| City Campus | FT PT | |
| Joondalup | ||
| South West | ||
| Online | FT PT |
Timetable
This course has a modified timetable. See Course Notes.
About this Course
Prepares students to creatively produce, manage and lead arts and cultural projects and events, and enter many branches of the arts and creative industries.
Students are prepared to enter organisational contexts such as performing arts companies, arts venues, galleries, festivals, cultural institutions and creative industries including screen media. Students develop professional knowledge and skills in arts and cultural leadership, marketing, finance and legal compliance, and at every stage of the course apply what they learn to industry practicums. The course has a strong focus on developing transferable skills whilst also fostering ethical, collaborative and innovative dispositions to help graduates advocate for the values of arts and culture in a rapidly changing world.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Course code
T74Entry requirements
ECU admission and English language requirements apply.
See Course Entry for further information.
Fees
International students - estimated 1st year indicative fee AUD $39,600
See Fees and Scholarships for further information.
Availability & Campus
| Location | Semester 1 | Semester 2 |
|---|---|---|
| City Campus | ||
| Joondalup | ||
| South West | ||
| Online | FT PT |
Timetable
This course has a modified timetable. See Course Notes.
Course Entry
Admission requirements you'll need to meet for this course.
-
The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.
All applicants are required to attend an interview. It is important that prospective students have an existing interest and background in the arts and creative industries, and a commitment to extending their knowledge in arts and cultural management.
For more information, including guidelines for specific disciplines, please see our Interviews, folios and auditions web page.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
- AQF Cert IV;
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
- Undergraduate Certificate;
- Skills for Tertiary Admissions Test;*
- University Preparation Course;*
- Indigenous University Orientation Course; or*
- Experience Based Entry Scheme.*
* Further information can be found on the Study course entry page.
For international students, requirements include your secondary school results.
-
English competency requirements may be satisfied through completion of one of the following:
- Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
- Special Tertiary Admissions Test;*
- IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
- Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
- University Preparation Course;
- Indigenous University Orientation Course;*
- AQF Diploma, Advanced Diploma or Associate Degree;
- Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
- Other tests, courses or programs defined on the English Proficiency Bands page.
* Further information can be found on the Study course entry page.
Course Entry
Admission requirements you'll need to meet for this course.
-
The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.
All applicants are required to attend an interview. It is important that prospective students have an existing interest and background in the arts and creative industries, and a commitment to extending their knowledge in arts and cultural management.
For more information, including guidelines for specific disciplines, please see our Interviews, folios and auditions web page.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
- AQF Cert IV;
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
- Undergraduate Certificate;
- Skills for Tertiary Admissions Test;*
- University Preparation Course;*
- Indigenous University Orientation Course; or*
- Experience Based Entry Scheme.*
* Further information can be found on the Study course entry page.
For international students, requirements include your secondary school results.
-
English competency requirements may be satisfied through completion of one of the following:
- Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
- Special Tertiary Admissions Test;*
- IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
- Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
- University Preparation Course;
- Indigenous University Orientation Course;*
- AQF Diploma, Advanced Diploma or Associate Degree;
- Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
- Other tests, courses or programs defined on the English Proficiency Bands page.
* Further information can be found on the Study course entry page.
Course Details
Semester availability
Semester 1: Study full-time , City Campus or Online
Semester 1: Study part-time , City Campus or Online
Course Structure
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADM1620 | Introduction to Creative and Cultural Ecosystems | 15 |
| LAW1100 | Introduction to Business Law | 15 |
| SBL1100 | Foundations of Business | 15 |
| ADM1621 * | Creating the Arts in the Contemporary World | 15 |
| ADM1622 | Indigenous Arts Organisations | 15 |
| SBL1200 | Accounting and Finance Essentials | 15 |
| MKT1600 | Marketing Principles & Practices | 15 |
| ADM1623 * | Introduction To Creative Producing | 15 |
| ADM2611 | Arts Organisations Management | 15 |
| ADM2612 | Venue Operations | 15 |
| MKT2805 | Social Media Marketing | 15 |
| ADM2613 * | Cultural Policy and Planning | 15 |
| ADM2614 | Arts and Festivals Marketing | 15 |
| LAW2106 | Intellectual Property Law | 15 |
| ADM2616 * | Resourcing Arts Projects, Organisations and Events | 15 |
| Choose one (1) of the options below: | ||
| MAN2145 ^ | Human Resource Management | 15 |
| TSM2202 ^ | Introduction to Event Management | 15 |
| ADM3601 | Applied Arts Law | 15 |
| ADM3602 | Events and Entertainment in Public Space | 15 |
| ADM3603 * | Strategic Arts Leadership and Executive Producing | 15 |
| ADM3604 | Digital Arts Experiences | 15 |
| ADM3606 * | Arts Studio Project | 30 |
| Choose one (1) of the options below: | ||
| MAN3121 ^ | Leadership | 15 |
| MKT3820 ^ | Data Analysis for Marketing Insights | 15 |
| SBL2100 ^ | Cultural Business Intelligence | 15 |
^ Core Option
* Assessment Unit
T74|5
For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookCourse notes
Important course notes
-
Students may be required to attend/support evening and weekend performances, rehearsals and/or practicums. These may be at locations external to ECU.
-
All students must complete the WIL units ADM1620 Introduction to Creative and Cultural Ecoystems, ADM1623 Introduction to Creative Producing, ADM2611 Arts Organisations Management, ADM2616 Resourcing Arts Projects, Organisations and Events, ADM2614 Arts and Festivals Marketing, ADM3601 Applied Arts Law, ADM2612 Venue Operations and ADM3606 Arts Studio Project.
Attendance requirements
Attendance requirements with host organisations are negotiated between the unit coordinator, host and student. Once agreed, the student must adhere to the conditions of the practicum.
Clearances and/or Risk Management Protocols Required
A WWCC may be required for certain workplaces. A placement host may have vaccination and other requirements. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.
Course learning outcomes
- Apply broad knowledge of the theories, principles and concepts of arts and cultural management to a range of theoretical and practical discipline situations.
- Think critically to review and analyse complex arts and cultural management situations and problems, synthesising and applying relevant knowledge to achieve best outcomes.
- Demonstrate and cultivate initiative, judgement and creativity in planning, problem solving, and decision making through project, organisational and strategic planning for arts and cultural organisations.
- Demonstrate arts and cultural leadership within diverse contexts and with diverse audiences, stakeholders, and communities.
- Demonstrate and cultivate cultural respect when communicating and working with Aboriginal and Torres Strait Islander peoples.
- Work collaboratively and demonstrate initiative to implement social, sustainable and ethical values through appropriate disciplinary methods.
- Exercise self-reflection, autonomy, and responsibility for own learning and an ability to effectively lead in an arts and cultural management career.
- Engage in critical discourse and appreciation of arts and culture, showing an understanding of artistic process, aesthetics, and purpose.
Course Details
Semester availability
Semester 1: Study full-time Online
Semester 1: Study part-time Online
This course is not currently offered for study on-campus to international students with a student visa.
Course Structure
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADM1620 | Introduction to Creative and Cultural Ecosystems | 15 |
| LAW1100 | Introduction to Business Law | 15 |
| SBL1100 | Foundations of Business | 15 |
| ADM1621 * | Creating the Arts in the Contemporary World | 15 |
| ADM1622 | Indigenous Arts Organisations | 15 |
| SBL1200 | Accounting and Finance Essentials | 15 |
| MKT1600 | Marketing Principles & Practices | 15 |
| ADM1623 * | Introduction To Creative Producing | 15 |
| ADM2611 | Arts Organisations Management | 15 |
| ADM2612 | Venue Operations | 15 |
| MKT2805 | Social Media Marketing | 15 |
| ADM2613 * | Cultural Policy and Planning | 15 |
| ADM2614 | Arts and Festivals Marketing | 15 |
| LAW2106 | Intellectual Property Law | 15 |
| ADM2616 * | Resourcing Arts Projects, Organisations and Events | 15 |
| Choose one (1) of the options below: | ||
| MAN2145 ^ | Human Resource Management | 15 |
| TSM2202 ^ | Introduction to Event Management | 15 |
| ADM3601 | Applied Arts Law | 15 |
| ADM3602 | Events and Entertainment in Public Space | 15 |
| ADM3603 * | Strategic Arts Leadership and Executive Producing | 15 |
| ADM3604 | Digital Arts Experiences | 15 |
| ADM3606 * | Arts Studio Project | 30 |
| Choose one (1) of the options below: | ||
| MAN3121 ^ | Leadership | 15 |
| MKT3820 ^ | Data Analysis for Marketing Insights | 15 |
| SBL2100 ^ | Cultural Business Intelligence | 15 |
^ Core Option
* Assessment Unit
T74|5
For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookCourse notes
Important course notes
-
Students may be required to attend/support evening and weekend performances, rehearsals and/or practicums. These may be at locations external to ECU.
-
All students must complete the WIL units ADM1620 Introduction to Creative and Cultural Ecoystems, ADM1623 Introduction to Creative Producing, ADM2611 Arts Organisations Management, ADM2616 Resourcing Arts Projects, Organisations and Events, ADM2614 Arts and Festivals Marketing, ADM3601 Applied Arts Law, ADM2612 Venue Operations and ADM3606 Arts Studio Project.
Attendance requirements
Attendance requirements with host organisations are negotiated between the unit coordinator, host and student. Once agreed, the student must adhere to the conditions of the practicum.
Clearances and/or Risk Management Protocols Required
A WWCC may be required for certain workplaces. A placement host may have vaccination and other requirements. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.
Course learning outcomes
- Apply broad knowledge of the theories, principles and concepts of arts and cultural management to a range of theoretical and practical discipline situations.
- Think critically to review and analyse complex arts and cultural management situations and problems, synthesising and applying relevant knowledge to achieve best outcomes.
- Demonstrate and cultivate initiative, judgement and creativity in planning, problem solving, and decision making through project, organisational and strategic planning for arts and cultural organisations.
- Demonstrate arts and cultural leadership within diverse contexts and with diverse audiences, stakeholders, and communities.
- Demonstrate and cultivate cultural respect when communicating and working with Aboriginal and Torres Strait Islander peoples.
- Work collaboratively and demonstrate initiative to implement social, sustainable and ethical values through appropriate disciplinary methods.
- Exercise self-reflection, autonomy, and responsibility for own learning and an ability to effectively lead in an arts and cultural management career.
- Engage in critical discourse and appreciation of arts and culture, showing an understanding of artistic process, aesthetics, and purpose.
Fees and Scholarships
Fees
- AUD $13,500 - Commonwealth supported estimated 1st year indicative fee 1
Note
1 The 'estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.
Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.
Scholarships
ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.
Find a scholarshipCareer Opportunities
The course provides lifelong transferable skills, equipping graduates for employment in a wide range of professional arts and cultural industries, nationally and internationally.
Possible future job titles
General Manager, Arts Marketing Manager, Arts Finance Manager, Audience Development Manager, Sponsorship Manager, Business Development Manager, Communications Manager, Program Manager, Production Manager, Venue Manager
Fees and Scholarships
Fees
- AUD $39,600 - International students estimated 1st year indicative fee 1
Note
1 The 'estimated 1st year indicative fee' is provided as a guide only, and has been calculated based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for each individual unit you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.
Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.
Scholarships
ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.
Find a scholarshipCareer Opportunities
The course provides lifelong transferable skills, equipping graduates for employment in a wide range of professional arts and cultural industries, nationally and internationally.
Possible future job titles
General Manager, Arts Marketing Manager, Arts Finance Manager, Audience Development Manager, Sponsorship Manager, Business Development Manager, Communications Manager, Program Manager, Production Manager, Venue Manager
Need some help deciding what to study?
Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.
Last Minute TISC Twist Session
Creative thinkers start here
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Quick guide to uni-speak
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The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.
-
ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.
-
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.
-
A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.
-
Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.
-
If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.
-
-
-
If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.
Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.
-
Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.
-
A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.
-
We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.
-
These are compulsory units you have to successfully complete as part of your course.
-
An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.
-
Quick guide to uni-speak
-
-
The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.
-
ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.
-
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.
-
A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.
-
Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.
-
If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.
-
-
-
If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.
Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.
-
Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.
-
A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.
-
We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.
-
These are compulsory units you have to successfully complete as part of your course.
-
An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.
-
Do you have any questions about the Bachelor of Arts (Arts and Cultural Management)?
The Important Things
Things you should know about if you're thinking about studying here.
Course Entry
There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.
Fees & Scholarships
Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.
Applying
Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.
ECU Experience
Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.