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Course code T74

Bachelor of Arts (Arts and Cultural Management)

Creative thinkers made here.

Creative thinkers made here.

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About this Course

Prepares students to enter many branches of the arts and creative industries.

These could include working in theatre companies, arts venues, dance companies, exhibitions, galleries, concerts, festivals, cultural organisations, as well as technology creation and gaming companies.
Students develop professional knowledge and skills in arts and cultural management, marketing, finance and legal compliance, and at every stage of the course apply what they learn to industry practicums. The course has a strong focus on social and cultural sustainability, creativity and innovation, and emerging digital arts experiences. By engaging with corporate and community partners from diverse industry environments and workplaces, the course readies students for employment in a diverse range of positions within large and small companies, institutions and organisations, nationally and internationally.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course code T74

Entry requirements

70 Indicative ATAR

ECU admission and English language requirements apply.

See Course Entry for further information.

Fees

Commonwealth supported - estimated 1st year indicative fee AUD $13,600

See Fees and Scholarships for further information.

Duration

3 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Location Semester 1 Semester 2
Joondalup
Mount Lawley FT PT
South West
Online FT PT
*FT = Full-time study PT = Part-time study

Timetable

This course has a modified timetable. See Course Notes.

About this Course

Prepares students to enter many branches of the arts and creative industries.

These could include working in theatre companies, arts venues, dance companies, exhibitions, galleries, concerts, festivals, cultural organisations, as well as technology creation and gaming companies.
Students develop professional knowledge and skills in arts and cultural management, marketing, finance and legal compliance, and at every stage of the course apply what they learn to industry practicums. The course has a strong focus on social and cultural sustainability, creativity and innovation, and emerging digital arts experiences. By engaging with corporate and community partners from diverse industry environments and workplaces, the course readies students for employment in a diverse range of positions within large and small companies, institutions and organisations, nationally and internationally.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course code T74

CRICOS code 108847M

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Fees

International students - estimated 1st year indicative fee AUD $36,100

See Fees and Scholarships for further information.

Duration

3 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Location Semester 1 Semester 2
Joondalup
Mount Lawley FT
South West
Online FT PT
*FT = Full-time study PT = Part-time study

Timetable

This course has a modified timetable. See Course Notes.

Course Entry

Admission requirements you'll need to meet for this course.

  • The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

    All applicants are required to attend an interview. It is important that prospective students have an existing interest and background in the arts and creative industries, and a commitment to extending their knowledge in arts and cultural management.

    For more information, including guidelines for specific disciplines, please see our Interviews, folios and auditions web page.

    All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

    • AQF Cert IV;
    • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
    • Undergraduate Certificate;
    • Special Tertiary Admissions Test;*
    • University Preparation Course;*
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment; or*
    • Experience Based Entry Scheme.*

    * Further information can be found on the Study course entry page.

    For international students, requirements include your secondary school results.

  • English competency requirements may be satisfied through completion of one of the following:

    • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
    • Special Tertiary Admissions Test;*
    • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
    • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
    • University Preparation Course;
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment;*
    • AQF Diploma, Advanced Diploma or Associate Degree;
    • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

    * Further information can be found on the Study course entry page.

Course Entry

Admission requirements you'll need to meet for this course.

  • The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

    All applicants are required to attend an interview. It is important that prospective students have an existing interest and background in the arts and creative industries, and a commitment to extending their knowledge in arts and cultural management.

    For more information, including guidelines for specific disciplines, please see our Interviews, folios and auditions web page.

    All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

    • AQF Cert IV;
    • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
    • Undergraduate Certificate;
    • Special Tertiary Admissions Test;*
    • University Preparation Course;*
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment; or*
    • Experience Based Entry Scheme.*

    * Further information can be found on the Study course entry page.

    For international students, requirements include your secondary school results.

  • English competency requirements may be satisfied through completion of one of the following:

    • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
    • Special Tertiary Admissions Test;*
    • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
    • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
    • University Preparation Course;
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment;*
    • AQF Diploma, Advanced Diploma or Associate Degree;
    • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

    * Further information can be found on the Study course entry page.

Course Details

Semester availability

Semester 1: Study full-time at Mount Lawley or Online

Semester 1: Study part-time at Mount Lawley or Online

Course Structure

Year 1 - Semester 1
Unit Code Unit Title Credit Points
ADM1600Introduction to the Arts and Creative Industries15
ADM1605Creating the Arts in the Contemporary World15
LAW1100Introduction to Business Law15
SBL1100Foundations of Business15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
ADM1610Arts and Events Production and Presentation15
SAH1200Media and Culture15
SBL1200Accounting and Finance Essentials15
MKT1600Marketing Principles & Practices15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
ADM2600Arts Organisations Management15
ADM2605Finance and Funding for the Arts15
MKT2805Social Media Marketing15
Choose one of the units below:
ADM2610 ^Indigenous Arts Organisations15
TSM2202 ^Introduction to Event Management15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
ADM2615Arts and Festivals Marketing15
ADM2620Cultural Policy and Planning15
LAW2106Intellectual Property Law15
MAN2145Human Resource Management15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
ADM3600Applied Arts Law15
ADM3605Strategic Arts Management15
ADM3610Venue Operations and Management15
Choose one of the units below:
ADM3615 ^Digital Arts Experiences15
MAN3121 ^Leadership15
MKT3820 ^Marketing Analytics15
SBL2100 ^Cultural Business Intelligence15
Year 3 - Winter
Unit Code Unit Title Credit Points
ADM3620Entrepreneurship and Executive Producing15
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ADM3625Arts Management Studio30
Choose one of the units below:
MAN3121 ^Leadership15
MKT3820 ^Marketing Analytics15

^ Core Option

T74|2

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Course notes

Important course notes

  • Students may be required to attend/support evening and weekend performances, rehearsals and/or practicums. These may be at locations external to ECU.

  • All students must complete the WIL units ADM1600 Introduction to the Arts and Creative Industries, ADM1610 Arts and Events Production and Presentation, ADM2600 Arts Organisations Management, ADM2615 Arts and Festivals Marketing, ADM2620 Cultural Policy and Planning, ADM3600 Applied Arts Law, ADM3610 Venue Operations Management and ADM3625 Arts Management Studio.

    Attendance requirements

    Attendance requirements with host organisations are negotiated between the unit coordinator and student. Once agreed, the student must adhere to the conditions of the practicum.

    Clearances and/or Risk Management Protocols Required

    A WWCC may be required for certain workplaces. A placement host may have vaccination and other requirements, including vaccination against Covid-19 unless you have a medical exemption. Please consider this requirement before enrolling in this Course, and speak with the Course coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.

Course learning outcomes

  1. Apply broad discipline knowledge of the theories, principles and concepts of arts and cultural management to a range of theoretical and practical discipline situations.
  2. Think critically to review, analyse, and synthesise complex arts and cultural management knowledge and problems to improve organisational practice.
  3. Demonstrate initiative, judgement and creativity in planning, problem solving and decision making through project planning for arts and cultural organisations.
  4. Use digital technologies and arts management related literacies to access, evaluate and synthesise relevant information from multiple sources.
  5. Clearly, knowledgeably and coherently communicate arts and cultural management knowledge and ideas in diverse contexts and to diverse audiences.
  6. Apply local, national and international perspectives to practice, showing respect for diversity and cultural respect when communicating and working with Aboriginal Australian and Torres Strait Islander peoples.
  7. Work collaboratively and demonstrate initiative to implement social, sustainable and ethical values through appropriate disciplinary methods.
  8. Exercise self-reflection, autonomy and responsibility for own learning and an ability to effectively manage a career in arts and cultural management.

Course Details

Semester availability

Semester 1: Study full-time at Mount Lawley or Online

Semester 1: Study part-time Online

Course Structure

Year 1 - Semester 1
Unit Code Unit Title Credit Points
ADM1600Introduction to the Arts and Creative Industries15
ADM1605Creating the Arts in the Contemporary World15
LAW1100Introduction to Business Law15
SBL1100Foundations of Business15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
ADM1610Arts and Events Production and Presentation15
SAH1200Media and Culture15
SBL1200Accounting and Finance Essentials15
MKT1600Marketing Principles & Practices15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
ADM2600Arts Organisations Management15
ADM2605Finance and Funding for the Arts15
MKT2805Social Media Marketing15
Choose one of the units below:
ADM2610 ^Indigenous Arts Organisations15
TSM2202 ^Introduction to Event Management15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
ADM2615Arts and Festivals Marketing15
ADM2620Cultural Policy and Planning15
LAW2106Intellectual Property Law15
MAN2145Human Resource Management15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
ADM3600Applied Arts Law15
ADM3605Strategic Arts Management15
ADM3610Venue Operations and Management15
Choose one of the units below:
ADM3615 ^Digital Arts Experiences15
MAN3121 ^Leadership15
MKT3820 ^Marketing Analytics15
SBL2100 ^Cultural Business Intelligence15
Year 3 - Winter
Unit Code Unit Title Credit Points
ADM3620Entrepreneurship and Executive Producing15
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ADM3625Arts Management Studio30
Choose one of the units below:
MAN3121 ^Leadership15
MKT3820 ^Marketing Analytics15

^ Core Option

T74|2

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Course notes

Important course notes

  • Students may be required to attend/support evening and weekend performances, rehearsals and/or practicums. These may be at locations external to ECU.

  • All students must complete the WIL units ADM1600 Introduction to the Arts and Creative Industries, ADM1610 Arts and Events Production and Presentation, ADM2600 Arts Organisations Management, ADM2615 Arts and Festivals Marketing, ADM2620 Cultural Policy and Planning, ADM3600 Applied Arts Law, ADM3610 Venue Operations Management and ADM3625 Arts Management Studio.

    Attendance requirements

    Attendance requirements with host organisations are negotiated between the unit coordinator and student. Once agreed, the student must adhere to the conditions of the practicum.

    Clearances and/or Risk Management Protocols Required

    A WWCC may be required for certain workplaces. A placement host may have vaccination and other requirements, including vaccination against Covid-19 unless you have a medical exemption. Please consider this requirement before enrolling in this Course, and speak with the Course coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.

Course learning outcomes

  1. Apply broad discipline knowledge of the theories, principles and concepts of arts and cultural management to a range of theoretical and practical discipline situations.
  2. Think critically to review, analyse, and synthesise complex arts and cultural management knowledge and problems to improve organisational practice.
  3. Demonstrate initiative, judgement and creativity in planning, problem solving and decision making through project planning for arts and cultural organisations.
  4. Use digital technologies and arts management related literacies to access, evaluate and synthesise relevant information from multiple sources.
  5. Clearly, knowledgeably and coherently communicate arts and cultural management knowledge and ideas in diverse contexts and to diverse audiences.
  6. Apply local, national and international perspectives to practice, showing respect for diversity and cultural respect when communicating and working with Aboriginal Australian and Torres Strait Islander peoples.
  7. Work collaboratively and demonstrate initiative to implement social, sustainable and ethical values through appropriate disciplinary methods.
  8. Exercise self-reflection, autonomy and responsibility for own learning and an ability to effectively manage a career in arts and cultural management.

Fees and Scholarships

Fees

  • AUD $13,600 - Commonwealth supported estimated 1st year indicative fee 1

Note

1 The 'estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.

Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

The course provides lifelong transferable skills, equipping graduates for employment in a wide range of professional arts and cultural industries, nationally and internationally.

Possible future job titles

General Manager, Arts Marketing Manager, Arts Finance Manager, Audience Development Manager, Sponsorship Manager, Business Development Manager, Communications Manager, Program Manager, Venue Manager, Producer

Fees and Scholarships

Fees

  • AUD $36,100 - International students estimated 1st year indicative fee 1

Note

1 The 'estimated 1st year indicative fee' is provided as a guide only, and has been calculated based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for each individual unit you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.

Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

The course provides lifelong transferable skills, equipping graduates for employment in a wide range of professional arts and cultural industries, nationally and internationally.

Possible future job titles

General Manager, Arts Marketing Manager, Arts Finance Manager, Audience Development Manager, Sponsorship Manager, Business Development Manager, Communications Manager, Program Manager, Venue Manager, Producer

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

Experiences

Experiences

Quick guide to uni-speak

    • The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.

    • ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.

    • CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.

    • A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.

    • Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.

    • If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.

    • If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.

      Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.

    • Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.

    • A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.

    • We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.

    • These are compulsory units you have to successfully complete as part of your course.

    • An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.

Quick guide to uni-speak

    • The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.

    • ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.

    • CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.

    • A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.

    • Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.

    • If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.

    • If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.

      Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.

    • Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.

    • A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.

    • We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.

    • These are compulsory units you have to successfully complete as part of your course.

    • An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.

Do you have any questions about the Bachelor of Arts (Arts and Cultural Management)?

The Important Things

Things you should know about if you're thinking about studying here.

Course Entry

There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.

Fees & Scholarships

Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.

Applying

Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.

ECU Experience

Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.