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Professional Recognition

Course code Y53

Bachelor of Global Sport Business Management

Creative thinkers made here.

Creative thinkers made here.

Why study at ECU?

About this Course

This course gives you everything you’ll need to kick off a career in the globalised sport industry, including the growth area of event management.

You’ll learn about sport delivery systems, event management, leadership and programming, business environments and markets, culture and professional identity development, sport and recreation facilities and services management, strategic and human resource management, marketing in global sport business, funding and finance, sport venue management, event operations management, legal aspects, marketing analytics and business research and planning.

You’ll also undertake a range of work placements and project work with industry organisations, such as the West Coast Eagles, Perth Heat and Western Force.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course code Y53

Entry requirements

70 Indicative ATAR

ECU admission and English language requirements apply.

See Course Entry for further information.

Fees

Commonwealth supported - estimated 1st year indicative fee AUD $16,350

See Fees and Scholarships for further information.

Duration

3 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Location Semester 1 Semester 2
Joondalup FT PT FT PT
Mount Lawley
South West
Online FT PT FT PT
*FT = Full-time study PT = Part-time study

About this Course

This course gives you everything you’ll need to kick off a career in the globalised sport industry, including the growth area of event management.

You’ll learn about sport delivery systems, event management, leadership and programming, business environments and markets, culture and professional identity development, sport and recreation facilities and services management, strategic and human resource management, marketing in global sport business, funding and finance, sport venue management, event operations management, legal aspects, marketing analytics and business research and planning.

You’ll also undertake a range of work placements and project work with industry organisations, such as the West Coast Eagles, Perth Heat and Western Force.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course code Y53

CRICOS code 112685A

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Fees

International students - estimated 1st year indicative fee AUD $35,550

See Fees and Scholarships for further information.

Duration

3 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Location Semester 1 Semester 2
Joondalup FT FT
Mount Lawley
South West
Online FT PT FT PT
*FT = Full-time study PT = Part-time study

Course Entry

Admission requirements you'll need to meet for this course.

  • All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

    • AQF Cert IV;
    • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
    • Undergraduate Certificate;
    • Special Tertiary Admissions Test;*
    • University Preparation Course;*
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment; or*
    • Experience Based Entry Scheme.*

    * Further information can be found on the Study course entry page.

    For international students, requirements include your secondary school results.

  • English competency requirements may be satisfied through completion of one of the following:

    • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
    • Special Tertiary Admissions Test;*
    • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
    • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
    • University Preparation Course;
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment;*
    • AQF Diploma, Advanced Diploma or Associate Degree;
    • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

    * Further information can be found on the Study course entry page.

Course Entry

Admission requirements you'll need to meet for this course.

  • All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

    • AQF Cert IV;
    • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
    • Undergraduate Certificate;
    • Special Tertiary Admissions Test;*
    • University Preparation Course;*
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment; or*
    • Experience Based Entry Scheme.*

    * Further information can be found on the Study course entry page.

    For international students, requirements include your secondary school results.

  • English competency requirements may be satisfied through completion of one of the following:

    • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
    • Special Tertiary Admissions Test;*
    • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
    • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
    • University Preparation Course;
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment;*
    • AQF Diploma, Advanced Diploma or Associate Degree;
    • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

    * Further information can be found on the Study course entry page.

Course Details

Semester availability

Semester 1: Study full-time at Joondalup or Online

Semester 1: Study part-time at Joondalup or Online

Semester 2: Study full-time at Joondalup or Online

Semester 2: Study part-time at Joondalup or Online

Course Structure

Students are required to complete 16 Core Units. This will be supported by an 8-unit supplementary program, comprising a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units.

Year 1
Unit Code Unit Title Credit Points
SBL1600Business Identity and Protocols15
SPM1102Sport and Recreation Leadership and Programming15
SPM2112Sport Delivery Systems15
SBL1300Business Environments & Markets15
TSM2202Introduction to Event Management15
SPM2111Sport Organisation Management15
Unit from Supplementary Programx 230
Year 2
Unit Code Unit Title Credit Points
SPM2104Managing Recreation Services and Facilities15
SPM3655Sport and Events Funding and Finance15
SPM3113Sport and Leisure Law15
HOS2325Managing the Service Experience15
SPM2510Marketing in Global Sport Business15
TSM3501Event Operations Management15
Unit from Supplementary Programx 230
Year 3
Unit Code Unit Title Credit Points
MKT3820Marketing Analytics15
SPM3114Sport Venues and Events15
SPM3221Sport Business Planning15
Unit from Supplementary Programx 460
Plus 1 unit from:
SBL3500 ^Integrated Business Application15
FBL3501 ^Business Practicum15

Note: FBL3501 is by application only.

**Internship Minor (MIBIOR) – Selected students (by application only) may enrol concurrently in FBL3400 Business Internship 1 and FBL3500 Business Internship 2 in their Year 3 (Semester 1) section of the course. Students who enrol in the Internship Minor (FBL3400/FBL3500 = 60 credit points) will complete an elective unit instead of SBL3500 or FBL3501.

^ Core Option

Y53|11

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Majors you can study in this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Course notes

Important course notes

  • FBL3501: Students will complete between 100 and 150 hours of work experience within a public, private or not-for-profit organisation that will enable them to apply disciplinary knowledge and skills.

    Attendance requirements

    Students will be required to attend an approved organisation and hours may be outside normal University hours and may include nights and weekends.

    Clearances and/or Risk Management Protocols Required

    Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.

    Professional practice rules

    Students are provided with Student Guidelines for Work Integrated Learning which detail the expected behaviour and conduct while working in the host organisation.

  • Students will undertake work integrated learning practicum placements in three units:
    Year 1
    SPM1102 - 10 hours (sport or recreation programming setting)
    SPM2111 - 20 hours (not-for-profit, incorporated sport organisation/club)

    Year 2
    TSM3501 - 15 hours (event setting)

    Attendance requirements

    Students are required to complete a minimum of 45 practicum placement hours in total across their host organisations in three units. These hours may be outside normal university hours.

    Clearances and/or Risk Management Protocols Required

    Some host organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements. There may be vaccination or other similar requirements, including those imposed by government or third-party placement hosts, that apply to placements which form part of this Course. Please consider this requirement before enrolling in this Course and speak with the Course coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.

    Professional practice rules

    Students are provided with Student Guidelines for Work Integrated Learning which detail the expected behaviour and conduct while working in the host organisation.

Course learning outcomes

  1. Apply broad and coherent knowledge to a range of sport business situations, incorporating international/global /cultural perspectives.
  2. Access, analyse and critically evaluate relevant information to solve challenging global sport business problems systematically.
  3. Communicate sport business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  4. Collaborate effectively in sport business team settings to produce measurable outcomes.
  5. Generate creative ideas for sport business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one’s own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility in sport business settings.

Professional Recognition

Majors

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Course Details

Semester availability

Semester 1: Study full-time at Joondalup or Online

Semester 1: Study part-time Online

Semester 2: Study full-time at Joondalup or Online

Semester 2: Study part-time Online

Course Structure

Students are required to complete 16 Core Units. This will be supported by an 8-unit supplementary program, comprising a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units.

Year 1
Unit Code Unit Title Credit Points
SBL1600Business Identity and Protocols15
SPM1102Sport and Recreation Leadership and Programming15
SPM2112Sport Delivery Systems15
SBL1300Business Environments & Markets15
TSM2202Introduction to Event Management15
SPM2111Sport Organisation Management15
Unit from Supplementary Programx 230
Year 2
Unit Code Unit Title Credit Points
SPM2104Managing Recreation Services and Facilities15
SPM3655Sport and Events Funding and Finance15
SPM3113Sport and Leisure Law15
HOS2325Managing the Service Experience15
SPM2510Marketing in Global Sport Business15
TSM3501Event Operations Management15
Unit from Supplementary Programx 230
Year 3
Unit Code Unit Title Credit Points
MKT3820Marketing Analytics15
SPM3114Sport Venues and Events15
SPM3221Sport Business Planning15
Unit from Supplementary Programx 460
Plus 1 unit from:
SBL3500 ^Integrated Business Application15
FBL3501 ^Business Practicum15

Note: FBL3501 is by application only.

**Internship Minor (MIBIOR) – Selected students (by application only) may enrol concurrently in FBL3400 Business Internship 1 and FBL3500 Business Internship 2 in their Year 3 (Semester 1) section of the course. Students who enrol in the Internship Minor (FBL3400/FBL3500 = 60 credit points) will complete an elective unit instead of SBL3500 or FBL3501.

^ Core Option

Y53|11

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Majors you can study in this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Course notes

Important course notes

  • FBL3501: Students will complete between 100 and 150 hours of work experience within a public, private or not-for-profit organisation that will enable them to apply disciplinary knowledge and skills.

    Attendance requirements

    Students will be required to attend an approved organisation and hours may be outside normal University hours and may include nights and weekends.

    Clearances and/or Risk Management Protocols Required

    Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.

    Professional practice rules

    Students are provided with Student Guidelines for Work Integrated Learning which detail the expected behaviour and conduct while working in the host organisation.

  • Students will undertake work integrated learning practicum placements in three units:
    Year 1
    SPM1102 - 10 hours (sport or recreation programming setting)
    SPM2111 - 20 hours (not-for-profit, incorporated sport organisation/club)

    Year 2
    TSM3501 - 15 hours (event setting)

    Attendance requirements

    Students are required to complete a minimum of 45 practicum placement hours in total across their host organisations in three units. These hours may be outside normal university hours.

    Clearances and/or Risk Management Protocols Required

    Some host organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements. There may be vaccination or other similar requirements, including those imposed by government or third-party placement hosts, that apply to placements which form part of this Course. Please consider this requirement before enrolling in this Course and speak with the Course coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.

    Professional practice rules

    Students are provided with Student Guidelines for Work Integrated Learning which detail the expected behaviour and conduct while working in the host organisation.

Course learning outcomes

  1. Apply broad and coherent knowledge to a range of sport business situations, incorporating international/global /cultural perspectives.
  2. Access, analyse and critically evaluate relevant information to solve challenging global sport business problems systematically.
  3. Communicate sport business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  4. Collaborate effectively in sport business team settings to produce measurable outcomes.
  5. Generate creative ideas for sport business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one’s own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility in sport business settings.

Professional Recognition

Majors

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Fees and Scholarships

Fees

  • AUD $16,350 - Commonwealth supported estimated 1st year indicative fee 1

Note

1 The 'estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.

Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

The wide scope of topics in this course will help you get a picture of your future career. Opportunities exist in a range of professional, commercial, not-for-profit and government sport, recreation and event organisations at local, state, national and international levels. Your future job title might be as a Sport Development Manager, Sport Communications Manager, Sport Marketing and Sponsorship Manager, Player Manager and many others.

Possible future job titles

Sport Development Manager, Sport Marketing and Sponsorship Manager, Sport Corporate Relationships Manager, Sport Communications Manager, Sport Social Media Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Fan Engagement Manager, Sport Venue Manager

Fees and Scholarships

Fees

  • AUD $35,550 - International students estimated 1st year indicative fee 1

Note

1 The 'estimated 1st year indicative fee' is provided as a guide only, and has been calculated based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for each individual unit you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.

Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

The wide scope of topics in this course will help you get a picture of your future career. Opportunities exist in a range of professional, commercial, not-for-profit and government sport, recreation and event organisations at local, state, national and international levels. Your future job title might be as a Sport Development Manager, Sport Communications Manager, Sport Marketing and Sponsorship Manager, Player Manager and many others.

Possible future job titles

Sport Development Manager, Sport Marketing and Sponsorship Manager, Sport Corporate Relationships Manager, Sport Communications Manager, Sport Social Media Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Fan Engagement Manager, Sport Venue Manager

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

Experiences

Experiences

Student stories

  • Kate Diviney

    Kate Diviney

    ECU Sport, Recreation and Event Management graduate

    My experience working with the Eagles has been a dream come true.

    I had an interest in working behind the scenes in sport and found ECU offered this degree and had a partnership with the Eagles that offered internships. My experience working with West Coast has helped me understand the way events work in a major sporting organisation and gave me a foot-in-the-door to full-time employment with them.

  • Jacqueline Harkness

    Jacqueline Harkness

    ECU Sport, Recreation and Event Management

    When I enrolled at ECU, little did I know that it would lead to me being a part of something historic

    In my last semester of my course I got an industry placement in the Events Department of the Fremantle Dockers Football Club.

    Due to my positive work ethic, I was offered casual employment. In the lead-up to Grand Final I was suddenly asked to fly to Melbourne to fill in for a permanent staff member. I was in charge of managing security, caterers and audio technicians. All the skills and theory I picked up in my years at ECU helped me play a part in running the biggest function the club ever had – their historic first grand final.

  • Eamon Gilbert

    Eamon Gilbert

    Sport, Recreation and Event Management student Eamon Gilbert with Perth Glory staff

    Being able to study sport seemed too good to be true

    Having always had a passion for sport and the management side of sport, being able to study sport seemed too good to be true. I've had work placements at Perth Glory Football Club and Sorrento Duncraig Football Club.

    These experiences were vital and gave me real life experience of all the things we study. Seeing them in action was really cool.

Quick guide to uni-speak

    • The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.

    • ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.

    • CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.

    • A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.

    • Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.

    • If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.

    • If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.

      Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.

    • Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.

    • A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.

    • We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.

    • These are compulsory units you have to successfully complete as part of your course.

    • An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.

Quick guide to uni-speak

    • The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.

    • ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.

    • CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.

    • A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.

    • Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.

    • If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.

    • If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.

      Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.

    • Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.

    • A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.

    • We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.

    • These are compulsory units you have to successfully complete as part of your course.

    • An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.

Do you have any questions about the Bachelor of Global Sport Business Management?

The Important Things

Things you should know about if you're thinking about studying here.

Course Entry

There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.

Fees & Scholarships

Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.

Applying

Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.

ECU Experience

Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.