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Tracking Saleem’s Success

ECU business alumnus Kashif Saleem has turned a good idea into a thriving company.

It would be safe to say that Kashif Saleem is a high-achiever. And the inventor and business owner, who graduated with a Bachelor of Business Information Systems from Edith Cowan University in 2001, remembers one particular moment in his degree where he was able to put that attribute to the test.

“One of my fondest memories at ECU was when a lecturer, after providing us with an assignment, gave us the option to complete additional tasks (for further marks) to test our capabilities,” he says.

“No one had ever completed the additional assessment but I took on the challenge and achieved a total score of 110 out of 100.

“A score like that you don’t forget!"

That drive to succeed saw Saleem open the doors of his company, Saleem Technologies in 2006, and later set up a new company, Track’em, for his flagship product by the same name.

Saleem believes in invention and innovation as the way to provide real solutions for big problems and founded his business to address the need for the mining industry to keep track of equipment and materials often worth millions of dollars.

During the next two years and despite the global financial crisis, Saleem managed to grow the business from that of a sole-trader operation to one with 18 staff and steadily increasing revenue streams.

Kashif Saleem
Kashif Saleem.

Today, Saleem has implemented products like Track’em, a highly successful asset management tool, in more than 40 mining, construction and oil and gas projects.

His unique system of software involves Internet of Things technology, links to global positioning satellites and radio frequency identification tracking.

It uses 3D models to track and control material movement and report on the progress of a project.

Other products can track movement of people on remote sites and the transportation of goods.

In recognition of this unique innovation, the software company was awarded overall WA Innovator of the Year in 2015.

“My career has turned out better than I expected,” Saleem says.

“I did not expect to achieve so much so soon and be where I am today. My career satisfaction stems from the fact that I love what I do."

Saleem says he set up the company believing that most businesses have massive, unrealised potential to improve the triple bottom line: people, planet, and profit.

For that reason, Track’em is a supporter of many local and worldwide charities, including Breast Cancer WA, Cancer Council WA, UNICEF and Save the Children.

As well as his Bachelor of Business degree from Edith Cowan University, Saleem has received a Bachelor of Commerce degree from the University of Karachi in Pakistan and holds an advanced Diploma in Business Administration from West Coast Institute of Management and Technology.

Saleem is also the winner of a prestigious Business News “40 under 40” Award and the Ernst & Young Entrepreneur of the Year Award.

Kashif Saleem featured in ECU’s 25 years, 25 faces project, showcasing successful graduates from across the past quarter century. Visit the Alumni Profiles website to read more stories about ECU graduates.

If you are a graduate of ECU, you are part of our global alumni community. Ensure your details are up to date to receive the latest news, invites to exclusive events and alumni benefits.


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