Skip to main content Skip to main navigation

Master of Marketing and Innovation Management

Course code L42

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Choose student type

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Course code

L42

Fees

Domestic fee paying - estimated 1st year indicative fee AUD $21,500

See Fees and Scholarships for further information

Duration

2 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

JO ML BU OL
Full-time
Part-time
JO - Joondalup BU - South West ML - Mount Lawley OL - Online

See Course Details for further information.

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Course code

L42

CRICOS code

083332D

Fees

International onshore - estimated 1st year indicative fee AUD $27,400

See Fees and Scholarships for further information

Duration

2 years full-time

See Course Details for further information.

Availability & Campus

JO ML BU OL
Full-time
Part-time
JO - Joondalup BU - South West ML - Mount Lawley OL - Online

See Course Details for further information.

Course Entry

Admission requirements you'll need to meet for this course.

Course Details

Choose student type

Semester availability

Semester 1: Study full-time at Joondalup

Semester 1: Study part-time at Joondalup

Semester 2: Study full-time at Joondalup

Semester 2: Study part-time at Joondalup

Semester availability

Semester 1: Study full-time at Joondalup

Semester 2: Study full-time at Joondalup

Course Structure

Unit Code Unit Title Credit Points
FBL5010Managing People and Organisations20
FBL5020Marketing Leadership20
FBL5030Fundamentals of Value Creation in Business20
MKT6300Consumer Behaviour20
MKT6302Promotional Marketing20
DES5102Design Thinking20
MKT6304New Product Development20
MKT6308Current Issues in Marketing20
CMM5170Advertising and Brand Awareness20
MBA6090Entrepreneurship, Innovation and Creativity20
MKT6310Marketing Research20
Select one unit from:
MKT6320 ^Marketing Research Project 120
BUS6900 ^Management Practicum20

^ Core Option

L42|5

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook

Course notes

Important course notes

Course Learning Outcomes

  1. Apply critical thinking and technical skills to solve authentic business problems.
  2. Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
  3. Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
  4. Independently initiate, plan and execute a substantial project to meet agreed deliverables.
  5. Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Professional Recognition

Accredited by: Australian Marketing Institute (AMI)

Fees and Scholarships

Choose student type

AUD $21,500 *

* Domestic fee paying - estimated 1st year indicative fee

The 'Estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the amount you’ll need to pay. ECU fees are adjusted annually.

AUD $27,400 *

* International onshore - estimated 1st year indicative fee

The 'Estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the amount you’ll need to pay. ECU fees are adjusted annually.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher

Courses you can consider if you are interested in progressing further in this area.

Student
stories

"This place is definitely a home away from home"
Raisa Enego
Raisa EnegoMaster of Marketing and Innovation Management student, Philippines

I have been working as a marketing professional for over six years in the Philippines. That is why I chose to study Marketing and Innovation Management to enhance my marketing skills and acquire knowledge on an international level. I chose ECU because I know Filipino friends who have studied here, had a great experience, and they feel really at home in this university.

I have made a lot of friends in this university, who all come from diverse backgrounds, and they bring out a great atmosphere in my learning experience. Most importantly, the lecturers are organised and highly professional; they have constantly guided me in my studies, and some I have considered as mentors in my career.

The thing I love about Perth is that everything I love is very close to me. The lifestyle is mainly spending your free time outdoors. This place is definitely a home away from home.

Follow us on  

Quick guide to uni-speak