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Master of Marketing and Innovation Management

Course code L42

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Why ECU?

  • ECU top in teaching quality

    For the fifth year in a row, ECU has received the top undergraduate teaching quality ranking of all 37 public universities in Australia.

    ECU was also the top-ranked public university in Australia for undergraduate skills development for the sixth year in a row.

    View QILT results.

  • Good Universities Guide

    In the 2021 Good Universities Guide, ECU graduates have given us a 5-star rating for teaching quality, skills development, student support, learning resources, learner engagement and overall student experience.

    The 5-star rating for teaching quality has now been achieved for 14 straight years.

    Read more about the Good Universities Guide.

  • THE Impact Rankings

    ECU has been ranked number 9 in the world for Quality Education and is in the top 100 overall in the 2020 Times Higher Education (THE) Impact rankings, showing how the global higher education sector is working towards the United Nations' Sustainable Development Goals.

    Read more about the THE Impact Rankings

  • THE Young University Rankings

    ECU has been ranked in the world's top 100 universities under 50 years old in the 2020 Times Higher Education (THE) Young Universities Rankings, THE World University Rankings.

Choose student type

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Course code

L42

Fees

Domestic fee paying - estimated 1st year indicative fee AUD $23,250

See Fees and Scholarships for further information.

Duration

2 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Semester 1 Semester 2
Joondalup FT PT FT PT
Mount Lawley
South West
Online FT PT FT PT
FT - Full-time PT - Part-time

Location

This course requires attendance at more than one campus or location. See Course Notes.

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Course code

L42

CRICOS code

083332D

Fees

International students - estimated 1st year indicative fee AUD $30,400

See Fees and Scholarships for further information.

Duration

2 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Semester 1 Semester 2
Joondalup FT FT
Mount Lawley
South West
Online FT PT FT PT
FT - Full-time PT - Part-time

Location

This course requires attendance at more than one campus or location. See Course Notes.

Course Entry

Admission requirements you'll need to meet for this course.

  • Academic admission requirements (Band 8) may be satisfied through completion of one of the following:

    • Bachelor degree in a cognate discipline; or
    • Where accepted, equivalent prior learning, including at least five years relevant professional experience.
  • English competency requirements may be satisfied through completion of one of the following:

    • IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
    • Bachelor degree from a country specified on the English Proficiency Bands page;
    • Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
    • Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

Course Details

Choose student type

Semester availability

Semester 1: Study full-time at Joondalup or Online

Semester 1: Study part-time at Joondalup or Online

Semester 2: Study full-time at Joondalup or Online

Semester 2: Study part-time at Joondalup or Online

Semester availability

Semester 1: Study full-time at Joondalup or Online

Semester 1: Study part-time Online

Semester 2: Study full-time at Joondalup or Online

Semester 2: Study part-time Online

Course Structure

Students are required to complete 9 core units and an approved 60 credit point specialisation (or elective units as approved by the Course Coordinator).

Year 1 Semester 1

Unit Code Unit Title Credit Points
FBL5010Managing People and Organisations20
FBL5020Marketing Leadership20
FBL5030Fundamentals of Value Creation in Business20
Year 1, Semester 2 and Year 2, Semesters 1 & 2*
MKT5325Applied Digital Marketing20
DES5102Design Thinking20
MKT6304New Product Development20
MKT6308Current Issues in Marketing20
MBA6090Entrepreneurship, Innovation and Creativity20
MKT6310Marketing Research20

Units from Approved Specialisation (60 credit points) OR 3 x Level 5 or Level 6 units from the School of Business and Law as approved by the Course Coordinator. *The units taken in Year 1, Semester 2, and Year 2, Semesters 1 & 2 will vary according to the specialisation or elective units chosen. Prior to enrolment in these units, all students must contact the ECU Student Hub team to obtain a personalised course planner to ensure timely completion of all core units.

L42|6

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook

Specialisations you can study in this course

One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.

Course notes

Important course notes

  • From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.

  • Students can choose to complete two internship units as part of this course. These units concentrate on the development and application of non-technical skills important to the students' chosen profession and developing an awareness of professional conduct within the Australian work context. Students will develop a professional portfolio which will help demonstrate to potential employers their developed skills and suitability for employment. The program also provides an opportunity for students to apply their disciplinary knowledge and demonstrate leadership and autonomy in the research, planning, design and implementation of a work-based project which is related to their postgraduate degree studies. During this internship, students are expected to demonstrate evidence of professional conduct, initiative and professional leadership at the standards expected by industry, as well as demonstrate a capacity to work effectively in a team-based environment.

    Attendance requirements

    Typically, students will be required to take both units in the same semester, working on a full-time basis (37.5 hours per week) over a 16-week period in their assigned host organisation. These working hours may include shift and/or weekend work depending on the nature of the organisation. Working arrangements may vary on an individual basis. In addition to the 16 weeks of full-time work, students will be required to attend on-campus preparatory and end of semester seminars, as instructed by the Unit Coordinator. Internships and partners will be secured through the Work-Integrated Learning Coordinato, Work Placement Coordinator and/or the Unit Coordinator, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.

    Clearances and/or Risk Management Protocols Required

    Procedures will be in place to ensure that enrolled students have the necessary clearances and visas prior to their internship. Students will be advised of these requirements during the application process. Student visas do allow for full-time paid employment, as long as this is part of a formal, academic learning program (such as this unit specialisation). The management of risk is addressed in the induction process and by the host organisation.

    Professional practice rules

    Enrolled students will be issued with an internship guide which outlines the expected code of conduct and responsibilities.

Course Learning Outcomes

  1. Apply critical thinking and technical skills to solve authentic business problems.
  2. Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
  3. Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
  4. Independently initiate, plan and execute a substantial project to meet agreed deliverables.
  5. Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Professional Recognition

Accredited by: Australian Marketing Institute (AMI)

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

Fees and Scholarships

Choose student type

AUD $23,250 *

* Domestic fee paying - estimated 1st year indicative fee

The 'Estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.

AUD $30,400 *

* International students - estimated 1st year indicative fee

The 'estimated 1st year indicative fee' is provided as a guide only, and has been calculated based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for each individual unit you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher

Courses you can consider if you are interested in progressing further in this area.

  • Doctor of Philosophy (Integrated)
    Students interested in completing a PhD in Marketing & Innovation Management should consider the Doctor of Philosophy (Integrated).

Become World Ready

Explore your options

The nature of work is changing rapidly

Student stories

Raisa Enego

Raisa Enego

Master of Marketing and Innovation Management student, Philippines

"This place is definitely a home away from home"

I have been working as a marketing professional for over six years in the Philippines. That is why I chose to study Marketing and Innovation Management to enhance my marketing skills and acquire knowledge on an international level. I chose ECU because I know Filipino friends who have studied here, had a great experience, and they feel really at home in this university.

I have made a lot of friends in this university, who all come from diverse backgrounds, and they bring out a great atmosphere in my learning experience. Most importantly, the lecturers are organised and highly professional; they have constantly guided me in my studies, and some I have considered as mentors in my career.

The thing I love about Perth is that everything I love is very close to me. The lifestyle is mainly spending your free time outdoors. This place is definitely a home away from home.

Quick guide to uni-speak

    • ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.

    • CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.

    • A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.

    • Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.

    • If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.

    • If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.

      Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.

    • Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.

    • A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.

    • We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.

    • These are compulsory units you have to successfully complete as part of your course.

    • An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.

Do you have any questions about the Master of Marketing and Innovation Management?

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If you've checked the entry requirements and your eligibility for a scholarship, you're ready to go!

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