Course Information

Bachelor of Arts (Arts Management)

Effective from 01-JAN-2020 : Code Y20

The course provides a foundation in business theory and practice for the arts industry. The program is specifically industry-focused and designed to give students the knowledge and skills to work in a diverse range of art forms and organisations, including theatre companies, venues, dance companies, exhibitions, galleries, concerts and festivals. Upon completion of the course it is expected that graduates will develop a wider appreciation of, and passion for, the arts in Australia and globally; understand the imperatives that guide the business world and the importance of strategic thinking; have well-developed theoretical knowledge, skills and abilities in the major business functional areas as they relate to arts companies, including management, marketing, finance and legal compliance; and have the essential competencies and professional attitudes to be employed in a diverse range of positions within both large and small arts companies. WAAPA also believes that students learning journeys are not only about core technical expertise but are also about gaining core values, ethics, knowledge, skills and capabilities for their professional and personal growth. Therefore all WAAPA courses ensure that graduates gain skills in strong communication, cultural awareness and teamwork. Most importantly, courses also facilitate critical appraisal to inspire confidence in creativity and innovation, the generation of new ideas, consideration of wider societal and cultural aspects related to their practice, and an international perspective in teaching and learning. In addition, where appropriate, units will address social and cultural sustainability in the following ways; customer service and duty of care in public performance environments; engagement with corporate and community partners; building social and cultural confidence in students via exposure to diverse public performance environments; and workplaces locally, nationally, regionally and internationally.


This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Work Experience Requirement

An emphasis on academic study and experiential practice gives students the opportunity to apply theory to practical situations and workplace scenarios by developing their understanding of art forms and processes within various arts organisations. During the later stages of the degree, practical experience is gained in the wider arts industry. It provides an authentic workplace environment through the engagement and collaboration with industry professionals and the diverse number of public performances and exhibitions where students can transfer their skills into professional venues both at WAAPA and externally. First-year students will demonstrate their understanding of theory through staffing Front of House for WAAPA productions. Second-year students take on the management roles of Front of House and are also encouraged to become involved in community and professional activities. Third-year students are required to gain experience with professional companies in the first semester of the year. In the final semester, students undertake their Industry Placement with a professional arts organisation. This is a full-time, 10-week placement which is designed to synthesise theory and practice and to provide students with the opportunity to demonstrate their knowledge and skills acquired over the previous five semesters. It also provides a transition period that is a practical preparation for the workforce.

Course Learning Outcomes

  1. Apply broad and coherent knowledge and skills with depth of the theories, principles and concepts of arts management.
  2. Critically review, analyse, and synthesise knowledge in arts management to improve organisational practice.
  3. Exercise creative thinking and judgement to identify and sustainably solve problems in the planning, organisation, marketing, and promotion of arts management.
  4. Successfully communicate arts management knowledge and ideas in diverse contexts, demonstrating cross-cultural awareness and including an ability to communicate and work with Aboriginal Australians.
  5. Use digital technologies and discipline related literacies to access, evaluate and synthesise relevant information from multiple sources.
  6. Demonstrate initiative, judgement and creativity in planning, problem solving, and decision making through project planning for arts organisations.
  7. Recognise and reflect on social, cultural and ethical issues, and apply local and international perspectives to practice.
  8. Work collaboratively on a project and apply responsibility and accountability for own learning and continued development.

Admission requirements

Admission requirement (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

  • AQF Cert IV;
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
  • Special Tertiary Admissions Test;
  • University Preparation Course;
  • Indigenous University Orientation Course;
  • Aboriginal University Readiness Assessment; or
  • Experience Based Entry Scheme.

English Language requirement (Band 3)

English competency requirements may be satisfied through completion of one of the following:

  • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
  • Special Tertiary Admissions Test;
  • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
  • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
  • University Preparation Course;
  • Indigenous University Orientation Course;
  • Aboriginal University Readiness Assessment;
  • AQF Diploma, Advanced Diploma or Associate Degree;
  • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
  • Other tests, courses or programs as defined in the Admissions Policy.

Course Specific Admission Requirements

All applicants are required to attend an interview. Individual interviews are conducted to provide information about the applicant's experience, motivation and goals. It is important that prospective students have an existing interest and background in the arts and a commitment to extending their knowledge in management and the arts in general.

Portfolio pathway applications are not accepted for this course.

Course Duration

  • Full Time: 3 Years

Course Delivery

  • Mount Lawley: Full Time

Course Co-ordinator

Dr Helen Kathryn RUSAK

Course Structure

Year 1 - Semester 1
Unit Code Unit Title Credit Points
ADM1415Managing Arts Organisations15
ACC1100Accounting I15
ADM1360Digital Technology for Arts Management15
ADM1325Communication in the Arts15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
ADM1330Arts Marketing Fundamentals15
ADM1335Arts Legal Framework15
ADM1340Arts Production and Presentation15
ECF1110Economics I15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
ADM2410Arts in Contemporary Society15
ADM2310Managing People15
ADM2420Planning and Executive Producing15
ADM2425Managerial Finance for the Arts15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
ADM2430Marketing the Arts15
ADM2435Cultural Critique15
ADM2445Arts Law15
ADM2455Managing Arts Resources15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
ADM3510Financial Decision Making for the Arts15
ADM3520Business Development in the Arts15
Elective Unitx 230

Note: Elective unit may be from from any offering across ECU.

Year 3 - Semester 2
Unit Code Unit Title Credit Points
ADM3530Arts Management: Principles and Practices30
ADM3540Industry Placement30

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website.