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Marketing Major

Code: MAAACX

Students will graduate industry ready with the knowledge required for a career in customer, product, and brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large.

This major gives students the practical skills to research the needs of customers, bring products to market, create and implement a marketing plan, manage channel partners and manage customer satisfaction and loyalty utilising industry standard technology and software. In order to give students career flexibility and access to global opportunities, the marketing major includes local, national and international contexts, ensuring our students graduate world-ready.

Availability

Availability

Joondalup

Offered

Mount Lawley

South West (Bunbury)

Online

Offered

Why choose ECU?

Good question. But don't ask us – ask our graduates.

It's what we do every year…

Find out more

It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by graduates for 11 years in a row confirms that.

We've also learned that we're now Australia's top ranked public university for student satisfaction.

And Times Higher Education tell us we're one of the best young universities in the world under 50 years old.

So the real question is, why not choose ECU?

Major details

Professional recognition

Structure

Structure

Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
MKT2605Promotional Marketing15
MKT2608Consumer Behaviour15
MKT2700Retail Marketing15
BUS3100Business Research Practices15
MKT3600New Product Development15
MKT3601Marketing Strategy15
Plus one unit selected from:
MKT2805 ^Social Media Marketing15
MKT3606 ^Current Issues in Marketing15

^ Core Option

Employment Opportunities

Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Possible future job titles

Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher

This Major can be studied in the following courses

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About our courses…the fine print



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Telephone:

134 328 (Aus)
+61 8 6304 0000 (Int)

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