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Students will graduate industry ready with the knowledge required for a career in customer, product, and brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large.
This major gives students the practical skills to research the needs of customers, bring products to market, create and implement a marketing plan, manage channel partners and manage customer satisfaction and loyalty utilising industry standard technology and software. In order to give students career flexibility and access to global opportunities, the marketing major includes local, national and international contexts, ensuring our students graduate world-ready.
Good question. But don't ask us – ask our graduates.
It's what we do every year…Find out more
It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by graduates for 11 years in a row confirms that.
We've also learned that we're now Australia's top ranked public university for student satisfaction.
And Times Higher Education tell us we're one of the best young universities in the world under 50 years old.
So the real question is, why not choose ECU?
|Unit Code||Unit Title||Credit Points|
|MKT1600||Marketing Principles & Practices||15|
|BUS3100||Business Research Practices||15|
|MKT3600||New Product Development||15|
|Plus one unit selected from:|
|MKT2805 ^||Social Media Marketing||15|
|MKT3606 ^||Current Issues in Marketing||15|
^ Core Option
Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher
Minimum requirements, entry pathways, future student events and credit for previous study
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