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Public Relations Major

This major provides students with the practical expertise to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills, and the ability to demonstrate initiative and make decisions.

Public Relations uses various strategies to build and maintain relationships between organisations and the public. It is the key to effective communication in all sectors of business, government, academic and not-for-profit industries. Through a focus on technology, creativity and the arts as a foundation to sustainable, ethical and innovative business practice, graduates of this major will be well-placed for a progressive and fast-moving world.

Professional recognition

Availability

On Campus at Joondalup, Mount Lawley

Related Careers

Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager, Events Coordinator, Events Manager

Employment Opportunities

This major not only prepares students for employment specifically in public relations, but also in many other communication and media-related fields. It has a broadly applicable skill-set that transfers readily across many areas and sectors of business.

Major Code

MAAAIV

Structure

Students are required to complete 12 units from:

Unit Code Unit Title Credit Points
PRN2110 ^Foundations of Public Relations15
PRN2124 ^Public Relations Event Management15
JOU2111 ^Introduction to Journalism15
PRN2225 ^Media Relations15
MST2150 ^Media in Asia15
PRN3150 ^Public Relations: Fashion, Music and the Arts15
BRO2026 ^Finding Context in Reportage15
PRN3223 ^Corporate Communication, Issues and Crises15
WRT1110 ^Introduction to Editing15
POL3170 ^Conflict and Cooperation: Global Challenges in an Age of Disruption15
PRN3160 ^Social and Online Media Strategies 15
CMM3115Global Communications15

^ Core Option

This Major can be studied in the following courses:


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