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Advertising Major

Advertising is a discipline which combines art, science, business and communication strategy with potential career paths far wider than simply in an advertising agency.

This major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.

Study Tour Option

The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.

Attendance requirements

Students are enrolled in CMM3116 Current Industry Analysis which details requirements.

Professional recognition

Availability

On Campus at Joondalup, Mount Lawley

Related Careers

Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director

Major Code

MAAAIZ

Structure

Students must complete the following twelve units (180 credit points):

Unit Code Unit Title Credit Points
CCA1103Creativity: Theory, Practice and History15
ADV3406Media Buying and Planning15
DEF1106Collaborative Design15
ADV3111The Business of Publishing15
ADV2102Creative Strategy: Process and Execution15
GDI2135Experience Design15
ADV1116Foundations of Advertising15
ADV3112International Advertising15
ADV2107Strategic Branding15
ADV2105Consumer Behaviour15
ADV2220Advertising Management15
DES3208Design Practices: Project15

This Major can be studied in the following courses:


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Telephone:

134 328 (Aus)
+61 8 6304 0000 (Int)

International

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