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Advertising is a discipline which combines art, science, business and communication strategy with potential career paths far wider than simply in an advertising agency.
This major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.
The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.
Students are enrolled in CMM3116 Current Industry Analysis which details requirements.
On Campus at Joondalup, Mount Lawley
Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director
Students must complete the following twelve units (180 credit points):
|Unit Code||Unit Title||Credit Points|
|CCA1103||Creativity: Theory, Practice and History||15|
|ADV3406||Media Buying and Planning||15|
|ADV3111||The Business of Publishing||15|
|ADV2102||Creative Strategy: Process and Execution||15|
|ADV1116||Foundations of Advertising||15|
|DES3208||Design Practices: Project||15|
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