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Public Relations Major

Code: MAAAIV

This major provides students with the practical expertise to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills, and the ability to demonstrate initiative and make decisions.

Public Relations uses various strategies to build and maintain relationships between organisations and the public. It is the key to effective communication in all sectors of business, government, academic and not-for-profit industries. Through a focus on technology, creativity and the arts as a foundation to sustainable, ethical and innovative business practice, graduates of this major will be well-placed for a progressive and fast-moving world.

Availability

Availability

Joondalup

Offered

Mount Lawley

Offered

South West (Bunbury)

Online

Why choose ECU?

Good question. It's what other organisations ask our graduates every year....

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It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by our graduates for 11 years in a row confirms that.

It's also how we learned from QILT that we’re Australia’s top ranked public university for student satisfaction.

And it's how we know that we're one of the best young universities in the world under 50 years old.

So the real question is, why not choose ECU?

Major details

Learning Outcomes

  1. Adapt knowledge and skills in Public Relations to plan, stage, publicise and promote events through diverse settings.
  2. Communicate information clearly in written or oral formats across diverse professional contexts, using a range of technologies and skills for varied audiences.
  3. Critically analyse the relationships between communication management and other types of management activities in both public and private sectors.
  4. Demonstrate broad and coherent knowledge in depth of the theories , ethics, principles and applications of Public Relations (PR).
  5. Demonstrate initiative and judgement through the application of the theories and underlying principles in Public Relations to solve problems and make decisions.
  6. Demonstrate responsibility and accountability for own learning by re-examining PR theories, practices and process, including the auditing of effectiveness of communication strategies and recommend improvements.
  7. Identify, review, analyse and synthesise public relations knowledge in response to industry requirements for the development of strategic plans.
  8. Use critical thinking and judgement to solve problems and identify opportunities in Public Relations through risk and crisis management.

Professional recognition

Structure

Structure

Students are required to complete 12 units from:

Unit Code Unit Title Credit Points
PRN2110 ^Foundations of Public Relations15
PRN2124 ^Public Relations Event Management15
JOU2111 ^Introduction to Journalism15
PRN2225 ^Media Relations15
MST2150 ^Media in Asia15
PRN3150 ^Public Relations: Fashion, Music and the Arts15
BRO2026 ^Finding Context in Reportage15
PRN3223 ^Corporate Communication, Issues and Crises15
WRT1110 ^Introduction to Editing15
POL3170 ^Conflict and Cooperation: Global Challenges in an Age of Disruption15
PRN3160 ^Social and Online Media Strategies 15
CMM3115Global Communications15

^ Core Option

Employment Opportunities

This major not only prepares students for employment specifically in public relations, but also in many other communication and media-related fields. It has a broadly applicable skill-set that transfers readily across many areas and sectors of business.

Possible future job titles

Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager, Events Coordinator, Events Manager

This Major can be studied in the following courses

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