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Advertising is a discipline which combines art, science, business and communication strategy with potential career paths far wider than simply in an advertising agency.
This major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.
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It's also how we learned from QILT that we’re Australia’s top ranked public university for student satisfaction.
And it's how we know that we're one of the best young universities in the world under 50 years old.
So the real question is, why not choose ECU?
The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.
Students are enrolled in CMM3116 Current Industry Analysis which details requirements.
Students must complete the following twelve units (180 credit points):
|Unit Code||Unit Title||Credit Points|
|CCA1103||Creativity: Theory, Practice and History||15|
|ADV3406||Media Buying and Planning||15|
|ADV3111||The Business of Publishing||15|
|ADV2102||Creative Strategy: Process and Execution||15|
|ADV1116||Foundations of Advertising||15|
|DES3208||Design Practices: Project||15|
Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director
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