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Advertising Major


Advertising is a discipline which combines art, science, business and communication strategy with potential career paths far wider than simply in an advertising agency.

This major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.





Mount Lawley


South West (Bunbury)


Why choose ECU?

Good question. It's what other organisations ask our graduates every year....

Find out more

It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by our graduates for 11 years in a row confirms that.

It's also how we learned from QILT that we’re Australia’s top ranked public university for student satisfaction.

And it's how we know that we're one of the best young universities in the world under 50 years old.

So the real question is, why not choose ECU?

Major details

Professional recognition

Study Tour Option

The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.

Attendance requirements

Students are enrolled in CMM3116 Current Industry Analysis which details requirements.



Students must complete the following twelve units (180 credit points):

Unit Code Unit Title Credit Points
CCA1103Creativity: Theory, Practice and History15
ADV3406Media Buying and Planning15
DEF1106Collaborative Design15
ADV3111The Business of Publishing15
ADV2102Creative Strategy: Process and Execution15
GDI2135Experience Design15
ADV1116Foundations of Advertising15
ADV3112International Advertising15
ADV2107Strategic Branding15
ADV2105Consumer Behaviour15
ADV2220Advertising Management15
DES3208Design Practices: Project15

Possible future job titles

Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director

This Major can be studied in the following courses

What Next

About our courses…the fine print

Course entry

Minimum requirements, entry pathways, future student events and credit for previous study

Fees and scholarships

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Applying for courses, special application types and important dates

Uni life

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Let's talk

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If you've come this far and have a question or two, please contact us.


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