Public Relations Major
This major provides students with the practical expertise to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills, and the ability to demonstrate initiative and make decisions.
Public Relations uses various strategies to build and maintain relationships between organisations and the public. It is the key to effective communication in all sectors of business, government, academic and not-for-profit industries. Through a focus on technology, creativity and the arts as a foundation to sustainable, ethical and innovative business practice, graduates of this major will be well-placed for a progressive and fast-moving world.
Availability & Campus
This Major has been Accredited by: Public Relations Institute of Australia (PRIA).
Students are required to complete 12 units from:
|Unit Code||Unit Title||Credit Points|
|PRN2110 ^||Foundations of Public Relations||15|
|PRN2124 ^||Public Relations Event Management||15|
|JOU2111 ^||Introduction to Journalism||15|
|PRN2225 ^||Media Relations||15|
|MST2150 ^||Media in Asia||15|
|PRN3150 ^||Public Relations: Fashion, Music and the Arts||15|
|BRO2026 ^||Finding Context in Reportage||15|
|PRN3223 ^||Corporate Communication, Issues and Crises||15|
|WRT1110 ^||Introduction to Editing||15|
|POL3170 ^||Conflict and Cooperation: Global Challenges in an Age of Disruption||15|
|PRN3160 ^||Social and Online Media Strategies||15|
^ Core Option
For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Semester timetable.Student handbook
- Adapt knowledge and skills in Public Relations to plan, stage, publicise and promote events through diverse settings.
- Communicate information clearly in written or oral formats across diverse professional contexts, using a range of technologies and skills for varied audiences.
- Critically analyse the relationships between communication management and other types of management activities in both public and private sectors.
- Demonstrate broad and coherent knowledge in depth of the theories , ethics, principles and applications of Public Relations (PR).
- Demonstrate initiative and judgement through the application of the theories and underlying principles in Public Relations to solve problems and make decisions.
- Demonstrate responsibility and accountability for own learning by re-examining PR theories, practices and process, including the auditing of effectiveness of communication strategies and recommend improvements.
- Identify, review, analyse and synthesise public relations knowledge in response to industry requirements for the development of strategic plans.
- Use critical thinking and judgement to solve problems and identify opportunities in Public Relations through risk and crisis management.
This major not only prepares students for employment specifically in public relations, but also in many other communication and media-related fields. It has a broadly applicable skill-set that transfers readily across many areas and sectors of business.
Possible future job titles
Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager, Events Coordinator, Events Manager