The Bachelor of Arts (Arts and Cultural Management) prepares students to creatively produce, manage and lead arts and cultural projects and events. Students are prepared to enter organisational contexts such as performing arts companies, arts venues, galleries, festivals, cultural institutions and creative industries including screen media. Students develop professional knowledge and skills in arts and cultural leadership, marketing, nance and legal compliance, and at every stage of the course apply what they learn to industry practicums. The course has a strong focus on developing transferable skills whilst also fostering ethical, collaborative, and innovative dispositions to help graduates advocate for the value of arts and culture in a rapidly changing world.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
All students must complete the WIL units ADM1620 Introduction to Creative and Cultural Ecoystems, ADM1623 Introduction to Creative Producing, ADM2611 Arts Organisations Management, ADM2616 Resourcing Arts Projects, Organisations and Events, ADM2614 Arts and Festivals Marketing, ADM3601 Applied Arts Law, ADM2612 Venue Operations and ADM3606 Arts Studio Project.
A WWCC may be required for certain workplaces. A placement host may have vaccination and other requirements. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this course.
Attendance requirements with host organisations are negotiated between the unit coordinator, host and student. Once agreed, the student must adhere to the conditions of the practicum.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
English competency requirements may be satisfied through completion of one of the following:
All applicants are required to attend an interview. It is important that prospective students have an existing interest and background in the arts and creative industries, and a commitment to extending their knowledge in arts and cultural management.
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Students may be required to attend/support evening and weekend performances, rehearsals and/or practicums. These may be at locations external to ECU.
This is a Programmatic Learning course. This Course uses a mix of Learning Units and Assessment Units which all connect together.
Students will collect evidence of learning in a digital portfolio that charts their course journey, and can be used as a showcase to employers.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADM1620 | Introduction to Creative and Cultural Ecosystems | 15 |
| LAW1100 | Introduction to Business Law | 15 |
| SBL1100 | Foundations of Business | 15 |
| ADM1621 * | Creating the Arts in the Contemporary World | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADM1622 | Indigenous Arts Organisations | 15 |
| SBL1200 | Accounting and Finance Essentials | 15 |
| MKT1600 | Marketing Principles & Practices | 15 |
| ADM1623 * | Introduction To Creative Producing | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADM2611 | Arts Organisations Management | 15 |
| ADM2612 | Venue Operations | 15 |
| MKT2805 | Social Media Marketing | 15 |
| ADM2613 * | Cultural Policy and Planning | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADM2614 | Arts and Festivals Marketing | 15 |
| LAW2106 | Intellectual Property Law | 15 |
| ADM2616 * | Resourcing Arts Projects, Organisations and Events | 15 |
| Choose one (1) of the options below: | ||
| MAN2145 ^ | Human Resource Management | 15 |
| TSM2202 ^ | Introduction to Event Management | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADM3601 | Applied Arts Law | 15 |
| ADM3602 | Events and Entertainment in Public Space | 15 |
| ADM3603 * | Strategic Arts Leadership and Executive Producing | 30 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADM3604 | Digital Arts Experiences | 15 |
| ADM3606 * | Arts Studio Project | 30 |
| Choose one (1) of the options below: | ||
| MAN3121 ^ | Leadership | 15 |
| MKT3820 ^ | Data Analysis for Marketing Insights | 15 |
| SBL2100 ^ | Cultural Business Intelligence | 15 |
^ Core Option
* Assessment Unit
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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