-
Toggle between study options for
About this Course
Employers are looking for people who can think strategically, be creative, communicate strongly, work in teams and problem-solve. Skills you’ll be developing when you study our Media and Communication degree.
Here, you’ll be multi-skilling, working with peers on diverse and exciting projects and adapting to an ever-changing media world. Students acquire knowledge about the cultural impact of the media and gain critical insights to make a meaningful contribution to the local and global communication industries and wider society.
We encourage flexibility, so you can specialise in Advertising, Broadcasting and Digital Journalism, Media and Cultural Studies, Public Relations, Photomedia or Screen Production. Or maybe two of these areas. Or pair one with a major from Arts or Design. It’s your journey, so choose where you want to go!
Whatever your chosen path, you can expect to be guided by highly qualified staff, including award-winning practitioners, teachers, and world standard cultural studies academics.
You’ll have opportunities for placements and real-world projects, thanks to our strong links with industry. And the students you meet and work with at ECU will probably become industry colleagues of the future.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Course code W63
Entry requirements
70 Indicative ATAR
ECU admission and English language requirements apply.
See Course Entry for further information.
Fees
Commonwealth supported - estimated 1st year indicative fee AUD $12,650
See Fees and Scholarships for further information.
Availability & Campus
Location | Semester 1 | Semester 2 |
---|---|---|
Joondalup | ||
Mount Lawley | FT PT | FT PT |
South West | ||
Online | FT PT | FT PT |
About this Course
Employers are looking for people who can think strategically, be creative, communicate strongly, work in teams and problem-solve. Skills you’ll be developing when you study our Media and Communication degree.
Here, you’ll be multi-skilling, working with peers on diverse and exciting projects and adapting to an ever-changing media world. Students acquire knowledge about the cultural impact of the media and gain critical insights to make a meaningful contribution to the local and global communication industries and wider society.
We encourage flexibility, so you can specialise in Advertising, Broadcasting and Digital Journalism, Media and Cultural Studies, Public Relations, Photomedia or Screen Production. Or maybe two of these areas. Or pair one with a major from Arts or Design. It’s your journey, so choose where you want to go!
Whatever your chosen path, you can expect to be guided by highly qualified staff, including award-winning practitioners, teachers, and world standard cultural studies academics.
You’ll have opportunities for placements and real-world projects, thanks to our strong links with industry. And the students you meet and work with at ECU will probably become industry colleagues of the future.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Course code W63
CRICOS code 0100520
Entry requirements
ECU admission and English language requirements apply.
See Course Entry for further information.
Fees
International students - estimated 1st year indicative fee AUD $35,300
See Fees and Scholarships for further information.
Availability & Campus
Location | Semester 1 | Semester 2 |
---|---|---|
Joondalup | ||
Mount Lawley | FT | FT |
South West | ||
Online | FT PT | FT PT |
Course Entry
Admission requirements you'll need to meet for this course.
-
The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.
One or more of the majors in this course has admission requirements. Refer to the major for more information.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
- AQF Cert IV;
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
- Undergraduate Certificate;
- Special Tertiary Admissions Test;*
- University Preparation Course;*
- Indigenous University Orientation Course;*
- Aboriginal University Readiness Assessment; or*
- Experience Based Entry Scheme.*
* Further information can be found on the Study course entry page.
For international students, requirements include your secondary school results.
-
English competency requirements may be satisfied through completion of one of the following:
- Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
- Special Tertiary Admissions Test;*
- IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
- Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
- University Preparation Course;
- Indigenous University Orientation Course;*
- Aboriginal University Readiness Assessment;*
- AQF Diploma, Advanced Diploma or Associate Degree;
- Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
- Other tests, courses or programs defined on the English Proficiency Bands page.
* Further information can be found on the Study course entry page.
Course Entry
Admission requirements you'll need to meet for this course.
-
The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.
One or more of the majors in this course has admission requirements. Refer to the major for more information.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
- AQF Cert IV;
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
- Undergraduate Certificate;
- Special Tertiary Admissions Test;*
- University Preparation Course;*
- Indigenous University Orientation Course;*
- Aboriginal University Readiness Assessment; or*
- Experience Based Entry Scheme.*
* Further information can be found on the Study course entry page.
For international students, requirements include your secondary school results.
-
English competency requirements may be satisfied through completion of one of the following:
- Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
- Special Tertiary Admissions Test;*
- IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
- Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
- University Preparation Course;
- Indigenous University Orientation Course;*
- Aboriginal University Readiness Assessment;*
- AQF Diploma, Advanced Diploma or Associate Degree;
- Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
- Other tests, courses or programs defined on the English Proficiency Bands page.
* Further information can be found on the Study course entry page.
Course Details
Semester availability
Semester 1: Study full-time at Mount Lawley or Online
Semester 1: Study part-time at Mount Lawley or Online
Semester 2: Study full-time at Mount Lawley or Online
Semester 2: Study part-time at Mount Lawley or Online
Course Structure
Students will be required to complete eight core units (120 credit points)
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH1100 | Communicating Ideas | 15 |
SAH1150 | Creativity | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH1200 | Media and Culture | 15 |
SAH1250 | Storytelling and Meaning | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH2110 | Identity | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH2200 | Audience Perception and Experience | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH3100 | Personal and Professional Planning | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH3200 | Industry and Community | 15 |
Students are also required to complete an eight unit major from within the Bachelor of Media and Communication: Broadcasting and Digital Journalism, Screen Production, Photomedia, Advertising, Media & Cultural Studies, Public Relations or Screen Studies.
Students are required to complete remaining credit points in the form of either an eight unit major, minor(s), and/or elective units. These may be selected from anywhere within the university. Units in this course should be completed in year sequence (e.g. all first-year units should be completed before proceeding to second-year units).
W63|2
For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookMajors you can study in this course
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
Course notes
Important course notes
-
In the core unit SAH3200 Industry and Community (which is mandatory for all those who enrol in the Media and Communication degree) students will produce work in the form of presentation, performance, exhibition, strategic report or research project that will be driven and assessed by a community and/or industry representative. Projects can also be carried out in teams and be based on an industry/community problem. The unit requires students to engage in authentic project management process as they develop their project, analysing needs and appropriate methods, developing design and implementation plans and critically evaluating results, establishing clear metrics and responding to criteria. Also, individual majors embed at at least one capstone unit such as in the Broadcasting and Digital Journalism major where the final third year unit is a capstone project.
Students also have the option to undertake the unit CCA3104 Professional Placement, as an elective, which provides students with an opportunity to undertake a workplace internship.
Course learning outcomes
- Apply broad discipline knowledge to a range of theoretical and technical/practical Media and Communication situations
- Think critically to analyse, interpret and conceptualise/synthesise complex Media & Communication knowledge/problems
- Think creatively to anticipate challenges and generate Media and Communication solutions/responses
- Use digital technologies and Media and Communication related literacy to access, evaluate and synthesise relevant information from multiple sources
- Communicate Media and Communication knowledge and ideas clearly, coherently and with independence
- Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence
- Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values through appropriate disciplinary methods
- Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice
Professional Recognition
MajorsOne or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
Course Details
Semester availability
Semester 1: Study full-time at Mount Lawley or Online
Semester 1: Study part-time Online
Semester 2: Study full-time at Mount Lawley or Online
Semester 2: Study part-time Online
Course Structure
Students will be required to complete eight core units (120 credit points)
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH1100 | Communicating Ideas | 15 |
SAH1150 | Creativity | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH1200 | Media and Culture | 15 |
SAH1250 | Storytelling and Meaning | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH2110 | Identity | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH2200 | Audience Perception and Experience | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH3100 | Personal and Professional Planning | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
SAH3200 | Industry and Community | 15 |
Students are also required to complete an eight unit major from within the Bachelor of Media and Communication: Broadcasting and Digital Journalism, Screen Production, Photomedia, Advertising, Media & Cultural Studies, Public Relations or Screen Studies.
Students are required to complete remaining credit points in the form of either an eight unit major, minor(s), and/or elective units. These may be selected from anywhere within the university. Units in this course should be completed in year sequence (e.g. all first-year units should be completed before proceeding to second-year units).
W63|2
For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookMajors you can study in this course
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
Course notes
Important course notes
-
In the core unit SAH3200 Industry and Community (which is mandatory for all those who enrol in the Media and Communication degree) students will produce work in the form of presentation, performance, exhibition, strategic report or research project that will be driven and assessed by a community and/or industry representative. Projects can also be carried out in teams and be based on an industry/community problem. The unit requires students to engage in authentic project management process as they develop their project, analysing needs and appropriate methods, developing design and implementation plans and critically evaluating results, establishing clear metrics and responding to criteria. Also, individual majors embed at at least one capstone unit such as in the Broadcasting and Digital Journalism major where the final third year unit is a capstone project.
Students also have the option to undertake the unit CCA3104 Professional Placement, as an elective, which provides students with an opportunity to undertake a workplace internship.
Course learning outcomes
- Apply broad discipline knowledge to a range of theoretical and technical/practical Media and Communication situations
- Think critically to analyse, interpret and conceptualise/synthesise complex Media & Communication knowledge/problems
- Think creatively to anticipate challenges and generate Media and Communication solutions/responses
- Use digital technologies and Media and Communication related literacy to access, evaluate and synthesise relevant information from multiple sources
- Communicate Media and Communication knowledge and ideas clearly, coherently and with independence
- Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence
- Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values through appropriate disciplinary methods
- Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice
Professional Recognition
MajorsOne or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
Fees and Scholarships
Fees
- AUD $12,650 - Commonwealth supported estimated 1st year indicative fee 1
Note
1 The 'estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.
Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.
Scholarships
ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.
Find a scholarshipCareer Opportunities
This degree provides students with advanced communication and critical engagement skills that are essential in a wide range of professions.
Possible future job titles
Broadcaster, Journalist, Writer, Public Relations Consultant, Communications Officer, Film Maker, Script Writer, Social Media Analyst, Content Creator, Media Commentator
Courses you can consider if you are interested in progressing further in this area.
Fees and Scholarships
Fees
- AUD $35,300 - International students estimated 1st year indicative fee 1
Note
1 The 'estimated 1st year indicative fee' is provided as a guide only, and has been calculated based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for each individual unit you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.
Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.
Scholarships
ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.
Find a scholarshipCareer Opportunities
This degree provides students with advanced communication and critical engagement skills that are essential in a wide range of professions.
Possible future job titles
Broadcaster, Journalist, Writer, Public Relations Consultant, Communications Officer, Film Maker, Script Writer, Social Media Analyst, Content Creator, Media Commentator
Courses you can consider if you are interested in progressing further in this area.
Need some help deciding what to study?
Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.
Experiences
Facilities
Explore your options
Experiences
Facilities
Explore your options
Student stories
Quick guide to uni-speak
-
-
The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.
-
ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.
-
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.
-
A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.
-
Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.
-
If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.
-
-
-
If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.
Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.
-
Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.
-
A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.
-
We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.
-
These are compulsory units you have to successfully complete as part of your course.
-
An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.
-
Quick guide to uni-speak
-
-
The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.
-
ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.
-
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.
-
A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.
-
Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.
-
If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.
-
-
-
If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.
Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.
-
Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.
-
A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.
-
We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.
-
These are compulsory units you have to successfully complete as part of your course.
-
An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.
-