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About

Based at our Joondalup campus, the Marketing and Communications Services Centre champions the ECU brand and drives student attraction.

This is achieved through:

  • developing and delivering ECU’s domestic marketing and communications plan;
  • managing the ECU brand model and corporate style guide;
  • promoting positive messages and news about ECU through paid and unpaid media;
  • co-ordinating corporate events; and
  • managing the ECU website and web content management system.

Core areas

The Centre is organised around six core areas with these broad responsibilities:

  • Corporate Marketing: marketing and advertising activities and managing sponsorships.
  • Online Marketing: social media strategy, future students’ website and other web-based marketing and communications.
  • Corporate Communications: media relations and training and internal communication.
  • Corporate Events: managing major ECU events and seeking community engagement through events.
  • Student Recruitment: promoting ECU to prospective students, schools and other stakeholders and handling all future student enquiries.
  • Web Business Team: consistency of design, content and accessibility of public and internal websites.
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