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Based at our Joondalup Campus, Brand and Marketing champions the ECU brand and drives student attraction.

This is achieved through:

  • developing and delivering ECU’s domestic and international marketing and communications plan
  • managing the ECU brand model and corporate style guide
  • promoting positive messages and news about ECU through paid and unpaid media
  • coordinating corporate events
  • managing the ECU website and web content management system

Core areas

Brand and Marketing is organised around four core areas with these broad responsibilities:

  • Brand, Marketing and Creative Services: marketing and advertising activities, brand management, relationship and account management for schools and centres, content creation and corporate sponsorships.
  • Digital Marketing, Experience and Analytics: prospective students’ web initiatives, web design and support of the ECU CMS, social media strategy, digital marketing campaigns, website analytics, conversion tagging and search engine marketing.
  • Corporate Relations: media relations, issues/crisis management, production of internal publications to staff and students, the development and implementation of internal communication campaigns, and strategic advice to University Executives.
  • Corporate Events: organising and managing all University-wide corporate events, including ECU Open Days, Graduation Ceremonies and alumni events.
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