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Marketing, Advertising and Public Relations student applauded

Thursday, 24 November 2011


Mikayla Maricic, a Marketing, Advertising, and Public Relations student, has recently been commended for her work as a volunteer for the Every Australian Counts campaign during CHOGM. Mikayla offered to assist in a volunteer role, and was asked to take on a small project at the CHOGM people’s space, which took place on 26 October 2011.

The campaign received an invitation to be part of the official opening of Speakers Corner and to talk about their efforts to build public and political support for a National Disability Insurance Scheme (NDIS), which would bring about radical change to the lives of people with a disability and their families and carers. Their designated speaker was one of their campaign champions, Peter Darch (2011 WA Young Person of the Year, and 2011 Most Outstanding Youth Development Officer), who works at the City of Mandurah.

Peter shared an inspiring story about his experience of becoming a quadriplegic when he was just 16 and the many milestones he has achieved since then, usually against the odds. His speech also detailed the need to change the disability support system and for the community to actively support this.

Mikayla’s job began well before the event – recruiting and coordinating a band of volunteers who were to work their way through the assembled crowd, hand out promotional materials and be able to state the aims of the campaign and persuade people to sign up to the cause. Mikayla took on this task and within one month had already signed up 13 volunteers and created a Facebook page providing information on their roles.

In addition, Mikayla coordinated their travel, provided volunteers with materials and t-shirts, and directed them on how to best engage people in the crowds.

Mikayla supervised from the beginning to the very end, while also taking photographs of the event, participating in sign-ups and filming and editing a video for YouTube. Geraldine Mellet, WA Coordinator of the Every Australian Counts campaign commented on how diligent Mikayla was during the planning and implementation.

Mikayla is a tremendous student who has eminently practical skills and a great attitude,” Ms Mellet said.

Mikayla has already experienced success in her time at ECU, winning the International Advertising Association (IAA)-Dentsu Global Student Poster Competition earlier this year.


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