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ECU's School of Marketing, Tourism and Leisure hosts ANZMAC

Wednesday, 14 December 2011


ECU's School of Marketing, Tourism and Leisure was the proud host of the 2011 Australian and New Zealand Marketing Academy Conference (ANZMAC), held from 28 to 30 November at the Perth Convention and Exhibition Centre.  The conference was opened by the Hon. Dr Hendy Cowan who took the opportunity to comment on the 150th anniversary of the birth of Edith Cowan and urged the delegates of ANZMAC to come together to share ideas, forge relationships and to improve the teaching and learning in their respective universities, in the spirit of Edith Cowan.

The opening ceremony had two internationally renowned researchers as keynote speakers: Professor Rob Donovan, Curtin University (Perth) and Professor Russell Belk, York University (Canada). Professor Donovan has an international reputation in social marketing and health promotion with almost 200 books, book chapters and journal publications. Professor Belk is one of the most prolific contemporary consumer behaviour scholars of our time with over 100 journal articles, 21 authored or edited books and 78 book chapters.  

The 2011 ANZMAC conference brought together over 480 delegates from 122 universities across 26 countries and 50 key industry attendees. The conference commenced with a two-day ANZMAC Doctoral Colloquium at the ECU Mount Lawley campus.  The Doctoral Colloquium was attended by 55 PhD students from 30 universities across 11 countries.  Students mentioned that this was a fantastic opportunity to meet some of the top professors such as Jordan Louviere, Rod Brody, and Geoff Soutar in the world who listened, encouraged and gave them direction to take their research forward. Professor Belk is an advocate for doctoral colloquiums suggesting they force students to “boil their research down to its essence”. Belk was honoured to be asked to give the keynote presentation at the colloquium stating that “especially with young students coming through, it’s a chance to have some influence”.

There were a number of highlights; a highlight of day two was the Marketing Science Institute (MSI) Special Session to celebrate 50 years of the journal and the 25th Anniversary of the qualitative research Odyssey. The session included presentations by Professor Ruth Bolton (Past Executive Editor of the MSI and Former Editor of the Journal of Marketing), Professor Russell Belk (Member of the Editorial Review of the Journal of Consumer Research), Professor Rod Brodie (Editorial board of the Journal of Marketing and Journal of Services Research), Professor Kay Lemon (Editor of the Journal of Services Research) and Professor John Roberts (Associate Editor International Journal of Research and Marketing and Editorial Review Board Journal of Marketing Research and Marketing Science). This session was stimulating and insightful for every academic in attendance.

The finale for the conference was the grand dinner where researchers were recognised for their contribution to their research area.  Best paper within a track awards and an overall ANZMAC best paper for the ANZMAC conference which was awarded to Jana Mueller et al., from the Catholic University Eichstätt-Ingolstadt (Germany) for their paper titled 'The More Compensation the Better? The Nonlinear Relationship Between Compensation Level and Post-Complaint Satisfaction'. Although much of the ANZMAC focus was on research it was pleasing that a Teaching Award was also awarded to Catherine Sutton-Brady from The University of Sydney.

The conference organisers Dr Martin MacCarthy, Dr Stephen Fanning and Kathryn France should be acknowledged for all their hard work in bringing teaching and research together at the conference, which would also not have been possible without the generous and support of major sponsor Singapore Airlines.

More Information:

For more information about this conference, or to receive a copy of the proceedings, contact Dr Claire Lambert.

School of Marketing, Tourism and Leisure,
Faculty of Business & Law
Telephone: (08) 6304 5587


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