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  • Nathalie Collins
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  • Nathalie CollinsNathalie Collins

Mrs Nathalie Collins

Adjunct Lecturer

Telephone:  
Email: n.collins@ecu.edu.au   
Campus:  
Room:  

 

Availability 

Upon request, please contact Nathalie via email.

Background

Nathalie Collins has been working for ECU in a sales and marketing role since 2002. Her various roles have included advertising management, event management, communications, web design/development, and student administration. In recent years, she has been the Manager of Student Recruitment for the University. During this time, Nathalie has also lectured in Marketing, Consumer Behaviour, Wine Marketing and Social/Health-related Marketing.

Nathalie is also a marketing researcher and maintains a freelance marketing practice. She has worked with the mining industry, and currently still works with retail, hospitality and not-for-profit agencies. More about Nathalie and what she is up to can be sourced from http://theinfinitegame.org.

Staff qualifications

  • PhD, Marketing (in progress).
  • 2006 - Master of Electronic Marketing and Information Management, University of Western Australia.
  • 2002 - Graduate Certificate of Business (eBusiness and Communication), Swinburne University VIC.
  • 1996 - Bachelor of Arts (Philosophy),
 Minors: Law & Ethics, African-American History, Shakespearean Literature, Religious Studies, 
Florida International University USA.
  • 1989 - Diploma of Layout and Graphic Design, Ft Lauderdale Institute of Art USA.

Professional memberships

  • Australian Marketing Institute, Certified Practising Marketer (CPM)
  • Member, Australia New Zealand Marketing Academy (2008-present)
  • Member, American Marketing Association (2009-present)
  • Member, Western Australia Macintosh User Group (2000-present)

Research

Current research area

  • Consumer Behaviour, Service-Dominant Logic, Authenticity in Marketing, Customer Evangelism, Brand Communities and Consumer Collectives, Electronic Marketing, Consumer Religiosity, Sales.

Book chapters

  • Collins, N., Murphy, J. (2010). The Hajj: An Illustration of 360 degree authenticity. Jafar Jafari, Noel Scott (ed) Tourism in the Muslim World, Bingley, UK: Emerald.

Refereed journal articles

  • Collins, N., Murphy, J. (2010). Playing the infinite game: Marketing in the post-industrial economy. Journal of Customer Behaviour, 9 (4), 345-355.

Conference papers

  • Collins, N., Murphy, J. (2013) Of Geeks and Achievers: Exploring Brand Community Tourism and the Infinite Game. Academy of Marketing Science World Marketing Congress, Melbourne Australia (July, 2013).
  • Collins, N. (2013) The Ideal Marketer is an Authentic Marketer. Academy of Marketing Science World Marketing Congress, Melbourne Australia (July, 2013).
  • Collins, N., Murphy, J. (2013) Towards a Folk Taxonomy of Popular New Media Marketing Terms. Asia Pacific Council of Hotel, Restaurant and Institutional Education Conference (May, 2013).
  • Collins, N., Galebe, H., & Murphy J (2012). An Exploratory Study Correlating Quintessence with Brand-Related Behaviour and Perceptions of Value. Asia-Pacific Association for Consumer Research Conference, Queenstown New Zealand (July, 2012).
  • Collins, N. (2012). Retail Liminal Spaces. Gender, Marketing and Consumer Behaviour Conference, Queenstown New Zealand (July, 2012).
  • Collins, N., Glaebe, H. & Murphy, J. (2011). Relationships Between Quintessence and Strong Word of Mouth Behaviour. Australia New Zealand Marketing Academy Conference, Perth Australia (November, 2011).
  • Collins, N., Watts, L. & Murphy, J. (2011). Keeping It Real: Applying 360 Degree Authenticity. Australia New Zealand Marketing Academy Conference, Perth, Australia (November, 2011).
  • Collins, N. (2011). Who's Spreading the Word in Your Social Media Community?. Universities Australia Marketing Conference, Perth, Australia (September 2011).
  • Collins, N. (2011). Authenticity in Equity Group Recruitment. Universities Australia Marketing Conference, Perth, Australia (September 2011).
  • Collins, N., & Cherednichenko, B. (2010). "Can the Academy help itself?" Australian Universities Community Engagement Alliance (AUCEA) Conference, Launceston Australia.
  • Wooltorton, S., Palmer, M., Goodwin, K., Paine, D. & Collins, N. (2010). "ECU South West: Transition to Sustainability." SEAA Biennial Conference, Adelaide Australia.
  • Conference (Academic): Collins, N. & Murphy, J. (2009). Operationalising Co-Creation of Value: Service-Dominant Logic and the Infinite Game, Australia and New Zealand Marketing Academy Conference (ANZMAC, 2009).
  • Conference (Academic): Collins, N., & Murphy, J. (2009). Customer Evangelism: A Conceptual Model. Australia New Zealand Marketing Academy Conference (ANZMAC, 2009).
  • Doctoral Colloquium (Academic) and Paper Presentation: Collins, N. (2009). Growing Geeks: Subcultures of consumption and their formative indicators. Australia New Zealand Marketing Academy Conference Doctoral Colloquium, 2009. 
  • Conference (Academic): Collins, N., & Watts, L. (2009). Smells Like University Spirit: Customer Evangelism as a Model for Predicting Undergraduate Student Engagement. eCulture Teaching and Learning Conference, Edith Cowan University, Joondalup Western Australia. 
  • Collins, N. & Goyder, J. (2008). Speed Dating and Forming Undergraduate Student Groups, eCulture ECU Academic Conference.
  • Collins, N., Jarvis, W & Murphy, J. (2008). Deconstructing Customer Evangelism, Australia New Zealand Marketing Academy Conference (ANZMAC). 
  • Orr, B., Collins, N.,Mizerski, K. & Murphy, J. (2008). Luxury purchases by working class males in regional Western Australia, Australia New Zealand Marketing Academy Conference (ANZMAC). 
  • Collins, N., Murphy, J. & Liu, F. (2006). Chinese attitudes toward Australian Wine. World Wine & Travel Summit. Margaret River, WA
.

Other

  • Essay: Edith Cowan University "Wax On, Wax Off: Research as a meditative journey." 21 August 2009. Essay. Edith Cowan University Graduate Research School. Accessed on 23 September 2009. 
  • Poster Presentation: Collins, N. (2009). Transition to Sustainability: Marketing as an Infinite Game. eCulture Teaching and Learning Conference, Edith Cowan University, Joondalup Western Australia.
  • Contribution (Textbook): Wells, W., Spence-Stone, R., Moriarty, S., Burnet, J. (2010) Advertising: Principles and Practice. Pearson Education Australia.
  • Radio Essay: "Country Viewpoint". Nathalie Collins. Australian Broadcasting Corporation (Radio National), Bunbury, Western Australia, 3 October 2007.
Topic: Challenges facing young professionals in Regional Australia.
  • Radio Essay: "Country Viewpoint". Nathalie Collins. Australian Broadcasting Corporation (Radio National), Bunbury, Western Australia, 17 June 2006.
Topic: Television in Regional Western Australia.

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