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Evaluation of the Alannah and Madeline Foundation’s national pilot of the Cybersafety and Wellbeing Schools Initiative

This research comprised an evaluation of a pilot project funded by the Department of Education, Employment and Workplace Relations and conducted by the Alannah and Madeline Foundation. The evaluation sought to address nine key objectives:

  • Is the eSmart Schools Framework and approach appropriate to achieve cybersafety and wellbeing objectives?
  • How suitable is the eSmart Schools Framework in helping school communities develop polices and practice to promote smart, safe and responsible use of information and communications technologies?
  • What is the evidence of a school being or on the way to becoming eSmart?
  • Is the eSmart approach a good return on investment?
  • Do schools find eSmart user-friendly and consistent with school practices in their jurisdiction?
  • Is the eSmart approach sustainable?
  • How effective and user-friendly are the eSmart online support resources?
  • What factors need to be in place in a school to promote the success of eSmart as a school change model? What factors mitigate against its success?
  • What is the role and importance of stakeholders throughout the pilot and into the future?

Edith Cowan University’s evaluation of the eSmart Framework comprised eight key phases including:

  • Development of a theoretical framework for successful school-based health and wellbeing interventions;
  • In-depth interviews with AMF staff involved in the eSmart framework;
  • Mapping eSmart strategies across the theoretical domains of successful implementation of school-based interventions;
  • Establishing suitable evidence collated by the AMF for use in the current evaluation;
  • Quantitative data collection from schools involved in the pilot;
  • Qualitative telephone interviews with school leadership teams’ and collation of evidence
  • Focus groups with key stakeholders; and
  • Triangulation of evidence and preparation of final report.

Project duration

31 October 2009 – 30 April 2010

Funding body

The Alannah and Madeline Foundation

For further information about this project contact Laura Thomas on 9370 6643 or at


Associate Professor Stacey Waters
Professor Donna Cross
Dr Julian Dooley


Dr Laura Thomas
Ms Sarah Falconer
Ms Ashley Fenner
Ms Narelle Alderman
Ms Libby Alderman
Ms Meg McHugh
Ms Michelle McIntosh
Ms Sharon Bell
Ms Karen Concanen

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