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Formative evaluation of the Road Aware Parents program

In 2000, 21 children aged 0-16 years were killed and 210 were seriously injured on Western Australian roads. In response to the escalating road toll, the CHPRC was contracted to conduct a formative evaluation to inform the development of the Road Aware Parents Program. This initiative targets parents of 0-4 year old children and aims to maximise the potential to reduce road trauma among children and young people (0-20 years of age), through the development of positive, lifelong attitudes to road safety and safer road user behaviours.

This formative evaluation comprised a comprehensive literature review to determine the most effective strategies for engaging parents of 0-4 year olds in education programs. This was coupled with an audit of all currently available Australian education programs which targeted parents of 0-4 year olds to identify successful strategies for parental involvement. This information was used to develop a project plan for the Road Aware parents program that was evidence based and structured in a way that would maximise ‘value for money’ in engaging parents in road safety education for their 0-4 year olds.


This formative evaluation has resulted in the implementation of the Smart Steps program by the School Drug Education and Road Aware program. This program is currently being implemented across Western Australia with great success.

Project duration

June 2003-June 2004

Funding body

School Drug Education and Road Aware Program

For further information about the Smart Steps program which was informed by this research, please visit the SDERA website.


Researchers

Associate Professor Stacey Waters
Professor Donna Cross
Canterbury District Health Board, Christchurch, New Zealand, Dr Greg Hamilton

Child Health Promotion Research Centre
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