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Based at our Joondalup campus, the Marketing and Communications Services Centre champions the ECU brand and drives student attraction.

This is achieved through:

  • developing and delivering ECU’s domestic and international marketing and communications plan;
  • managing the ECU brand model and corporate style guide;
  • promoting positive messages and news about ECU through paid and unpaid media;
  • coordinating corporate events; and
  • managing the ECU website and web content management system.

Core areas

The Centre is organised around seven core areas with these broad responsibilities:

  • Corporate Marketing: marketing and advertising activities, brand management and sponsorships.
  • Digital Marketing: web-based marketing and communications, social media strategy, future students’ website and design, content and accessibility of public and internal websites.
  • Corporate Communications: media relations and internal communication.
  • Corporate Events: managing major ECU events and seeking community engagement through events.
  • Student Recruitment: promoting ECU to future students and key stakeholders and management of all domestic and international future student enquiries.
  • Strategic Business Development: research, analysis and strategy development to increase student enrolments.
  • International Partnerships: managing international partners, education providers and Authorised Agents to maximise overseas student recruitment.
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