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  • Dr Catherine Archer

    Dr Catherine Archer

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Dr Catherine Archer

Senior Lecturer

Staff Member Details
Telephone: +61 8 6304 863045486
Mobile: 0438 872 728
Email: catherine.archer@ecu.edu.au
Campus: Mount Lawley  
ORCID iD: https://orcid.org/0000-0003-3710-0999

Catherine in a Senior Lecturer in the School of Arts and Humanities.

Current teaching

  • CMM6116 Methods of Enquiry
  • CMM5180 Public Relations Strategies
  • International examiner for LSPR Indonesia
  • Teaching into CPR6110.2 Communicating and Promoting Research

Background

Dr Catherine Archer is a researcher and senior lecturer specialising in strategic communication at Edith Cowan University. Catherine’s current research interests include social media, particularly related to families, health, influencers and ethics. Catherine has published in academic journals and presented at many international conferences. Prior to working as an academic, Catherine had more than 15 years in industry, working in health services marketing management as well as public relations, communications and consulting.

Professional associations

  • 2019 - Public Relations Institute of Australia - awarded the honour of Fellow, previously Member.

Awards and recognition

  • 2019 - Elevated to Fellow, Public Relations Institute of Australia. National recognition for service to society, my profession, industry and academia.

University and National Teaching Awards

  • 2020 -  Murdoch University College Team Teaching Recognition Citation Award for COM101 Social Media, with Deborah Williams
  • 2013 -  Curtin University Teaching and Learning Award 2013 for ‘Programs that enhance learning’ with Katharina Wolf
  • 2007 -  Curtin Business School Teaching and Learning Award
  • 2007 -  Team Teacher of the Year Commendation

National and International Research Awards

2020 - Best paper award, Asia Pacific Public Relations Research and Education network Conference (voted by peers at conference) with co-author Kate Delmo for “Using Instagram Children to Elicit Stakeholder Trust: How PR has adapted to the selling power of ‘kidfluencers’”

Research areas and interests

  • Social media and its impact on individuals, organisations and society
  • Families’ use of social media
  • Social media influencers
  • The ethics and regulation of social media use
  • Environment Society and Governance (ESG) in communication
  • International and cross-cultural communication
  • Children, motherhood, and family studies
  • Equity and diversity

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