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Dr Kelly Choong

Senior Lecturer

Staff Member Details
Telephone: +61 8 6304 6232
Email: k.choong@ecu.edu.au
Campus: Mount Lawley  
Room: ML6.219  
ORCID iD: https://orcid.org/0000-0001-8885-5465

Kelly is the Advertising Coordinator and Senior Lecturer in the School of Arts and Humanities.

Current teaching

  • ADV1125 Advertising Research
  • ADV3112 International Advertising
  • ADV3125 Advertising Practice.

Background

Having worked at several universities in South East Queensland since 1999, Kelly has joined ECU as the advertising coordinator and teaches into its advertising major.

Research areas and interests

  • Cryptic marketing
  • Marketing communications
  • Advertising Strategy
  • Subculture marketing..

Qualifications

  • Doctor of Philosophy, Queensland University of Technology, 2015.
  • Master of Business (Research), Queensland University of Technology, 2002.
  • Bachelor of Business (Marketing), Queensland University of Technology, 1999.

Recent Publications (within the last five years)

Journal Articles

  • Choong, K., Drennan, J., Weeks, CS., Weber, I., (2021), Reaching subculture markets: The cryptic marketing approach. Journal of Marketing Communications, 27(2), 160-175, DOI: 10.1080/13527266.2019.1640269.
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