Monday, 03 December 2012
ECU advertising students recently experienced all that the United States has to offer – including the biggest natural disaster in decades – during their recent two-week study tour to America.
The 10 ECU students travelled with lecturer Diane Slade on the annual advertising study tour of America.
On arrival, the students met with the Australian Ambassador to the United States, Kim Beazley, in his office, a place where not many get to venture.
“It was very interesting being able to meet Mr Beazley,” ECU student Emily Rose said, “Especially because the election was happening. We got a great breakdown and analysis of Obama and Romney from somebody who has personally met them.”
It wasn’t long into their visit that the group learned that Hurricane Sandy was heading straight for New York City, their next stop.
Heading to New York a day earlier, the group were lucky to catch the last train before all transport closed down.
“It definitely was an experience - who else can say that they experienced a hurricane, an escape from Washington on the last train, a snowstorm and six days without power,” Ms Slade said.
Despite the power outage and minimal light from the glow sticks distributed by the hotel, the group made the most of the situation and even dressed up in costumes to celebrate Halloween.
“It was definitely an eye opening experience,” Emily said.
“It made me very grateful to be living in Australia, where we don't have to worry about hurricanes. It was also amazing to see how New Yorkers reacted to the hurricane. They were organised and handled everything efficiently.”
The tour was extended for four days, giving students the chance to meet with executives from YouTube, the Economist and Group M.
“Almost everybody we met discussed how important making your own personal brand is in the advertising industry,” Emily said. “It was also really great to meet people who have worked so hard to get where they are today and who have been so successful.”
Ms Slade was really impressed that—despite the chaos from the hurricane—everyone rearranged their schedules to accommodate the group.
“I think it’s really important to meet these executives because they speak from the heart, they don’t tell you, ‘Yes, life is wonderful. Send us your CV and come in.’ They do actually point out the realities that the business is competitive.”
This was the sixth year that this tour has run.
The application deadline to go on exchange in Semester 2, 2013 closes on Wednesday, 28 February.
This study tour was funded by the Australian Government Department of Industry, Innovation, Science, Research and Tertiary Education through the Study Overseas Short-term Mobility Program.