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  • Dr Nathalie Collins

    Dr Nathalie Collins

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    https://scholar.google.com.au/citations?user=tQPw74gAAAAJ&hl=en
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Dr Nathalie Collins

Adjunct Senior Lecturer

Staff Member Details
Email: n.collins@ecu.edu.au
ORCID iD: https://orcid.org/0000-0002-2357-8513

Dr Nathalie Collins is an Adjunct Senior Lecturer in the School of Business and Law.

Key Research Areas

  • Emotional attachment to a brand
  • The value of privacy and cyber safety to consumer
  • The people management side of project management
  • The value of authenticity in commercial spaces, especially in the workplace

Biography

Nathalie has earned qualifications in Philosophy, Religious Studies, Information Management, Graphic Design and Marketing. She has worked in industries as diverse as hospitality, mining, tourism, retail, IT and, of course, higher education. Her specialty is project management focusing on income growth, particularly on projects with a technology layer. She has published on topics ranging from emotionally engaging customers to speed dating. Her most cited article is a book chapter on Authenticity and the Hajj Pilgrimage.Nathalie Collins is also a certified Emily post business etiquette trainer.

ECU Research Themes

Theme Two: Securing Digital Futures; Digital Citizenship and Human Behaviour

Theme Four: Individual, Economic, Political and Social Transformation

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