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Dr Nathalie Collins

Director, International and Commercial

Staff Member Details
Telephone: +61 8 6304 2195
Mobile: 0417 389 962
Campus: Joondalup  
Room: JO2.408  

Nathalie is the Director (International and Commercial) and Academic Director (National Programs) in the School of Business and Law.

Key Research Areas

  • Emotional attachment to a brand
  • The value of privacy and cyber safety to consumer
  • The people management side of project management
  • The value of authenticity in commercial spaces, especially in the workplace


Nathalie Collins has earned qualifications in Philosophy, Religious Studies, Information Management, Graphic Design and Marketing. She has worked in industries as diverse as hospitality, mining, tourism, retail, IT and, of course, higher education. Her specialty is project management focusing on income growth, particularly on projects with a technology layer. She has published on topics ranging from emotionally engaging customers to speed dating. Her most cited article is a book chapter on Authenticity and the Hajj Pilgrimage.Nathalie Collins is also a certified Emily post business etiquette trainer.

Theme Two: Securing Digital Futures; Digital Citizenship and Human Behaviour

Theme Four: Individual, Economic, Political and Social Transformation


  • Doctor of Philosophy, The University of Western Australia, 2014.
  • Master of Electronic Marketing and Information Management, The University of Western Australia, 2006.
  • Graduate Certificate of Business (eBusiness & Communication), Swinburne University of Technology, 2003.
  • Certificate IV in Workplace Training and Assessment, Other WA registered training organisation, 2002.
  • Bachelor of Arts in Philosophy, United States of America, 1996.

Research Outputs

Journal Articles

  • Jackson, D., Riebe, L., Meek, S., Ogilvie, M., Kuilboer, A., Murphy, L., Collins, N., Lynch, K., Brock, M. (2020). Using an industry-aligned capabilities framework to effectively assess student performance in non-accredited work-integrated learning contexts. Teaching in Higher Education, 2021(article in press), 21p..

Book Chapters

  • Collins, N., Murphy, J. (2018). Segmenting Fan Communities: Toward a Taxonomy for Researchers and Industry. Exploring the Rise of Fandom in Contemporary Consumer Culture (1-17). IGI Global.

Book Chapters

  • Collins, N., Glabe, H., Mizerski, D., Murphy, J. (2015). Identifying Customer Evangelists. Brand Meaning Management: Review of Marketing Research (175-206). Emerald Group Publishing Limited.

Conference Publications

  • Collins, N., Murphy, J. (2013). Towards A Folk Taxonomy of Popular New Media Marketing Terms. The 11th APac-CHRIE Conference Proceedings (1-10). University of Macau.
  • Collins, N. (2013). The Road to Damascus Leads to One Infinite Loop: An Introspective Adventure into Apple Computer Customer Evangelism. The 11th APac-CHRIE Conference Proceedings (1-21). University of Macau.

Conference Publications

  • Collins, N. (2012). Can Retail Liminal Space/Places Transcend Gender Segmentation?. Gender, Marketing and Consumer Behaviour: 11th Conference Proceedings (84-93). Association for Consumer Research.

Conference Publications

  • Collins, N., Watts, L., Murphy, J. (2011). Keeping it real: applying 360 degrees of authenticity. Australia New Zealand Marketing Academy Conference 2011: Proceedings (7). Australian & New Zealand Marketing Academy.
  • Collins, N., Glaebe, H., Murphy, J. (2011). Relationships between Quintessence and Strong Word of Mouth Behaviour. Australia New Zealand Marketing Academy Conference 2011: Proceedings (6). Australian & New Zealand Marketing Academy.

Conference Publications

  • Cherednichenko, B., Collins, N. (2010). Can the academy help itself? Authenticity in equity group recruitment.. 2010 AUCEA National Conference: Communities Participation and Partnership Conference Proceedings (351-359). Australian University Community Engagement Alliance Inc..

Conference Publications

  • Orr, B., Mizerski, K., Collins, N., Murphy, J. (2008). Luxury Purchases By Working Class, Middle Aged Males In Regional Western Australia. ANZMAC 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat (6). Promaco Conventions Pty Ltd.

Research Projects

  • Enhancing graduate employability through the development of a capabilities/skills framework and supervisor assessment tools to standardise industry feedback and inform work-integrated learning curriculum design., Australian Business Deans Council, Grant, 2018 ‑ 2020, $9,994.
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