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Strategic goals

The ECU Strategic Plan, 2022-2026 – Towards the University of the Future, sets five strategic goals, building on our significant achievements of the last five years, and transitioning the University to achieve our vision for 2026.

Supporting Plans

Several whole-of-University supporting plans (linked below) provide a bridge between the ECU Strategic Plan 2022-2026 and ECU’s annual operating plans. The supporting plans provide a coordinated approach to achieve a broad range of objectives for relevant Strategic Priorities from the Strategic Plan. Progress against each supporting plan will be reviewed annually, with adjustments incorporated where necessary.

ECU is guided by its purpose, vision, commitments and values

Our purpose

ECU’s purpose is to transform lives and enrich society.

Our vision

To lead the sector in educational experience, research with impact, and in positive contributions to industry and communities.

Our commitments

To achieve our vision, ECU will:

  • be dedicated to every student’s success
  • provide real-world research solutions
  • create partnerships for economic and social well-being
  • empower our staff to lead in a diverse and values-based organisation
  • secure our future through innovation and leadership

ECU’s values

Students, staff and Council members will always conduct their study, work and service to the University in ways that embrace the following values:

  • Integrity: we are ethical, honest and fair and demonstrate trust and personal responsibility
  • Respect: we treat everyone within our diverse community with dignity and respect
  • Rational Inquiry: our decision-making is driven by evidence, sound reasoning, and creative thinking
  • Personal Excellence: we demonstrate the highest personal and professional standards
  • Courage: we are bold and resolute in our thinking and actions in pursuit of our goals
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