Top of page
Global Site Navigation

School of Business and Law

Local Section Navigation
You are here: Main Content

Dr Nathalie Collins

Director, International

Contact Information Telephone: +61 8 6304 2195, Mobile: 0417 389 962, Email:, Campus: Joondalup, Room: JO2.408
Staff Member Details
Telephone: +61 8 6304 2195
Mobile: 0417 389 962
Campus: Joondalup  
Room: JO2.408  


Nathalie is the Director, International School of Business and Law and Academic Director (National Programs), ECU. Nathalie is also an Adjunct Senior Lecturer at School of Business and Law.

Key Research Areas

  • Emotional attachment to a brand
  • The value of privacy and cyber safety to consumer
  • The people management side of project management
  • The value of authenticity in commercial spaces, especially in the workplace


Nathalie Collins has earned qualifications in Philosophy, Religious Studies, Information Management, Graphic Design and Marketing. She has worked in industries as diverse as hospitality, mining, tourism, retail, IT and, of course, higher education. Her specialty is project management focusing on income growth, particularly on projects with a technology layer. She has published on topics ranging from emotionally engaging customers to speed dating. Her most cited article is a book chapter on Authenticity and the Hajj Pilgrimage.Nathalie Collins is also a certified Emily post business etiquette trainer.

  • Theme Two: Securing Digital Futures; Digital Citizenship and Human Behavior
  • Theme Four: Individual, Economic, Political and Social Transformation
  • English
  • French


  • Doctor of Philosophy, The University of Western Australia, 2014.
  • Master of Electronic Marketing and Information Management, The University of Western Australia, 2006.
  • Graduate Certificate of Business (eBusiness & Communication), Swinburne University of Technology, 2003.
  • Certificate IV in Workplace Training and Assessment, Other WA registered training organisation, 2002.
  • Bachelor of Arts in Philosophy, United States of America, 1996.


Recent Research Grants

  • Enhancing graduate employability through the development of a capabilities/skills framework and supervisor assessment tools to standardise industry feedback and inform work-integrated learning curriculum design.,  Australian Business Deans Council,  Grant,  2018 - 2020,  $9,994.

Recent Publications (within the last five years)

Book Chapters

  • Collins, N., Murphy, J., (2018), Segmenting Fan Communities: Toward a Taxonomy for Researchers and Industry. Exploring the Rise of Fandom in Contemporary Consumer Culture, 1-17, USA, IGI Global , DOI: 10.4018/978-1-5225-3220-0.
  • Collins, N., Glabe, H., Mizerski, D., Murphy, J., (2015), Identifying Customer Evangelists. Brand Meaning Management: Review of Marketing Research, 12(10), 175-206, Bingley, United Kingdom, Emerald Group Publishing Limited, DOI: 10.1108/S1548-643520150000012007.
Skip to top of page