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Associate Professor Madeleine Ogilvie

Associate Dean (Teaching and Learning)

Contact Information Telephone: +61 8 6304 2308, Email:, Campus: Joondalup, Room: JO2.235
Staff Member Details
Telephone: +61 8 6304 2308
Campus: Joondalup  
Room: JO2.235  


Associate Professor Madeline Ogilvie is the Associate Dean (Teaching and Learning) in the School of Business and Law. Madeleine is a Member of the School Board and its Executive, International and School Curriculum, Teaching and Learning Committees.


Madeleine was originally trained as a nurse in Melbourne, going on to work extensively in the pharmaceutical industry in sales, marketing and management roles. Madeleine has also worked as a management consultant specialising in areas of customer service and communication, where she has consulted for both private and government organisations.

Key research areas

  • International education and qualitative research methodologies.
  • Marketing: with a focus on semiotics, consumer research, consumption of appearance and new product development.


  • Master of Business Administration, Curtin University of Technology.
  • Doctor of Philosophy, Edith Cowan University, 2006.


Recent Research Grants

  • Enhancing graduate employability through the development of a capabilities/skills framework and supervisor assessment tools to standardise industry feedback and inform work-integrated learning curriculum design.,  Australian Business Deans Council,  Grant,  2018 - 2020,  $19,988.

Recent Publications (within the last five years)

Journal Articles

  • Meek, S., Ryan, M., Lambert, C., Ogilvie, M., (2019), A multidimensional scale for measuring online brand community social capital (OBCSC). Journal of Business Research, 100(2019), 234-244, DOI: 10.1016/j.jbusres.2019.03.036.
  • Meek, S., Ogilvie, M., Lambert, C., Ryan, M., (2019), Contextualising social capital in online brand communities. Journal of Brand Management, 26(4), 426-444, DOI: 10.1057/s41262-018-00145-3.
  • Ogilvie, M., Ng, D., Xiang, D., Ryan, M., Yong, J., (2018), Using traditional rituals in hospitality to gain value: A study on the impact of Feng Shui. International Journal of Hospitality Management, 72(June), 1-9, Oxford, UK, Elservier, DOI: 10.1016/j.ijhm.2017.12.010.
  • Meek, S., Lambert, C., Ryan, M., Ogilvie, M., (2018), Social capital: An influence on critical to success factors in online brand communities. International Journal of Web Based Communities, 14(3), 268-288, Inderscience, DOI: 10.1504/IJWBC.2018.094920.
  • Ogilvie, M., Ryan, M., (2016), Visual Images as a data capture instrument: Understanding the true meaning. World Journal of Social Sciences, 6(1), 121-131, Australia, Zant World Press.

Conference Publications

  • Ogilvie, M., Ng, D., Xiang, D., Ryan, M., Djajadikerta, H., Yong, J., (2017), Feng Shui: Traditional Rituals Impacting Business. ANZMAC 2017 Marketing for Impact. Conference Proceedings, 1005-1008.
  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C., (2016), Online Brand Communities: The Key to making them Succeed. Marketing in a Post-Disciplinary Era, 952-958, Christchurch, New Zealand, University of Canterbury.

Research Student Supervision

Principal Supervisor

  • Doctor of Philosophy,  Exploration and harnessing of local knowledge in grass roots participatory research: A case of women in the Zambian mining community.
  • Doctor of Philosophy,  The meaning of things: Culture and consumption in a gun club.
  • Doctor of Philosophy,  Understanding influences on the critical-to-success factors in online brand communities

Co-principal Supervisor

  • Doctor of Philosophy,  Immigration: A journey of consumer acculturation.
  • Doctor of Philosophy,  The relationship between place attachment and return visits to heritage sites: A case study of ras al khaimah

Associate Supervisor

  • Doctor of Philosophy,  The role of lawfulness attitudes and product characteristics toward willingness to buy non deceptive counterfeit branded products: The case study of Indonesian consumers.
  • Doctor of Philosophy,  Empowering stakeholders in community-based tourism development: The application of tourism optimisation management model (TOMM) to Pa Hin Ngam national Park, Tambon Banrai, Chaiyaphum Province, Thaila
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