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Associate Professor Madeleine Ogilvie

Associate Dean (Teaching and Learning)

Staff Member Details
Telephone: +61 8 6304 2308
Email: m.ogilvie@ecu.edu.au
Campus: Joondalup  
Room: JO2.208  
ORCID iD: https://orcid.org/0000-0002-4589-2327

Associate Professor Madeline Ogilvie is the Associate Dean (Teaching and Learning) in the School of Business and Law.

Key Research Areas

  • International education and qualitative research methodologies.
  • Marketing: with a focus on semiotics, consumer research, consumption of appearance and new product development.

Biography

Madeleine was originally trained as a nurse in Melbourne, going on to work extensively in the pharmaceutical industry in sales, marketing and management roles. Madeleine has also worked as a management consultant specialising in areas of customer service and communication, where she has consulted for both private and government organisations.

Qualifications

  • Master of Business Administration, Curtin University of Technology.
  • Doctor of Philosophy, Edith Cowan University, 2006.

Research Outputs

Journal Articles

  • Meek, S., Ogilvie, M., Lambert, C., Ryan, M. (2019). Contextualising social capital in online brand communities. Journal of Brand Management, 26(4), 426-444. https://doi.org/10.1057/s41262-018-00145-3.
  • Meek, S., Ryan, M., Lambert, C., Ogilvie, M. (2019). A multidimensional scale for measuring online brand community social capital (OBCSC). Journal of Business Research, 100(2019), 234-244. https://doi.org/10.1016/j.jbusres.2019.03.036.

Journal Articles

  • Meek, S., Lambert, C., Ryan, M., Ogilvie, M. (2018). Social capital: An influence on critical to success factors in online brand communities. International Journal of Web Based Communities, 14(3), 268-288. https://doi.org/10.1504/IJWBC.2018.094920.
  • Ogilvie, M., Ng, D., Xiang, D., Ryan, M., Yong, J. (2018). Using traditional rituals in hospitality to gain value: A study on the impact of Feng Shui. International Journal of Hospitality Management, 72(June), 1-9. https://doi.org/10.1016/j.ijhm.2017.12.010.

Conference Publications

  • Ogilvie, M., Ng, D., Xiang, D., Ryan, M., Djajadikerta, H., Yong, J. (2017). Feng Shui: Traditional Rituals Impacting Business. ANZMAC 2017 Marketing for Impact. Conference Proceedings (1005-1008).

Journal Articles

  • Ogilvie, M., Ryan, M. (2016). Visual Images as a data capture instrument: Understanding the true meaning. World Journal of Social Sciences, 6(1), 121-131.

Conference Publications

  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C. (2016). Online Brand Communities: The Key to making them Succeed.. Marketing in a Post-Disciplinary Era (952-958). University of Canterbury.

Journal Articles

  • Ryan, M., Ogilvie, M. (2011). Uncovering hidden meanings, values and insights through photos. e journal of Business Research methods, 9(1), 25-34.
  • Ogilvie, M., Ryan, M. (2011). Lipstick: More than a Fashion Trend. Research Journal of Social Science and Management, 1(6), 117-128.
  • Ogilvie, M., Mizerski, K. (2011). Using semiotics in consumer research to understand everyday phenomena. International Journal of Market Research, 53(5), 651-668. https://doi.org/10.2501/IJMR-53-5-651-668.

Conference Publications

  • Fanning, S., Ogilvie, M., Ryan, M., Mizerski, K., Maccarthy, M., Cripps, H. (2011). Photos as Mirrors in Sport. The Proccedings of the 10th European Conference on Research Methodology for Business and Management Studies (189-197). Academic Publishing Limited.
  • Maccarthy, M., Thomson, K., Fanning, S., Ogilvie, M., Ryan, M. (2011). Appreciating Guns: A Marketers Perspective. Australia New Zealand Marketing Academy Conference 2011: Proceedings (8). Edith Cowan University.

Conference Publications

  • Ryan, M., Ogilvie, M. (2010). Overseas students in Australia: An experiential view. Overseas students in Australia: An experiential View (7 p.). Edith Cowan University.
  • Ryan, M., Ogilvie, M. (2010). Uncovering Hidden Meanings, Values and Insights Through Photos. The 9th European Conference on Research Methodology for Business and Management Studies (487-495). Academic Publishing Limited.

Books

  • Ogilvie, M. (2009). The meaning behind the mask: why women wear makeup. VDM Verlag Dr. Muller.

Conference Publications

  • Ogilvie, M., Mizerski, K. (2009). Combining semiotic perspectives in consumer research. 8th European Conference on Research Methodology for Business and Management Studies (244-252). Academic Publishing Limited.

Conference Publications

  • Ryan, M., Ogilvie, M., Bevilaqua, A. (2008). Teaching Marketing Research: Using a Bridging Vehicle to Increase Deep Learning. Proceedings of the IASK International Conference Teaching and Learning 2008 (208-213). International Association for the Scientific Knowledge.
  • Hidayat, A., Mizerski, K., Ogilvie, M. (2008). Willingness To Buy Non-Deceptive Counterfeit Products: A Case Study Of Indonesian Consumers. ANZMAC 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat (6). Promaco Conventions Pty Ltd.

Conference Publications

  • Ryan, M., Ogilvie, M., Bevilacqua, A. (2007). Using a bridging vehicle to increase deep learning: A videography teaching study. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007:3Rs, reputation responsibility relevance (3322-3327). University of Otago, School of Business, Dept. of Marketing.

Book Chapters

  • Ryan, M., Ogilvie, M. (2005). The preference for group work - not always the case: a case study. Communication Skills in University Education (150-158). Pearson.
  • Ogilvie, M., Ryan, M. (2005). Students' preference for tertiary project presentation: the increasing role of videography as a teaching tool. Communication Skills in University Eduction (170-178). Pearson.

Conference Publications

  • Ogilvie, M., Ryan, M. (2005). Students' preference for tertiary project presentation: the increasing role of videography as a teaching tool. Communication Skills in University Education (170-178). Person Education.
  • Ryan, M., Ogilvie, M. (2005). The preference for group work - not always the case: A case study. Communication Skills in University Education (150-158). Pearson Education.
  • Gunness, A., Ogilvie, M., Mizerski, K. (2005). E-buyers unveil it all. Proceedings 34th European Marketing Academy Conference Rejuvenating marketing: contamination, innovation, integration (0). Bocconi University.
  • Ogilvie, M., Jackson, A. (2005). Student designed exams and their impact on self centred learning - A case analysis. ANZMAC 2005: Broadening the Boundaries conference proceedings (151-157). University of Western Australia, Perth.

Conference Publications

  • Gunness, A., Ogilvie, M. (2004). A multivariate analysis of spontaneous purchases online. ANZMAC 2004 : marketing accountabilities and responsibilities (0). Australian & New Zealand Marketing Academy.
  • Mizerski, K., Ogilvie, M. (2004). Students' Perceptions of Marketing. Conference Proceedings for ANZMAC 2004: Marketing Accountabilities and Responsibilities (0). ANZMAC.
  • Ogilvie, M., Ryan, M., Jackson, A. (2004). International Students' Preference for Videography: Preliminary Findings. ANZMAC 2004 : marketing accountabilities and responsibilities (0). Australian & New Zealand Marketing Academy.
  • Ogilvie, M., Groves, R., Mizerski, K. (2004). Semiotics: Combining philosophies to gain added meaning. ANZMAC 2004 : marketing accountabilities and responsibilities (0). Australian & New Zealand Marketing Academy.
  • Ogilvie, M., Ryan, M. (2004). Videography as a teaching tool: A case analysis. Conference Proceedings for ANZMAC 2004: Marketing Accountabilities and Responsibilities (0). Australian & New Zealand Marketing Academy.
  • Gunness, A., Ogilvie, M. (2004). The Unplanned Internet Shopper: Women Lead the Way. 5th International WE-B (Working for e-Business) Conference Proceedings (7p). Edith Cowan University.

Conference Publications

  • Gunness, A., McManus, P., Ogilvie, M. (2003). Exploring the Dynamic of Unplanned Purchases on the Web - Initial Findings. Celebration of Ehrenberg and Bass - Marketing discoveries, Knowledge and Contribution (8 pages). ANZMAC.

Journal Articles

  • Ogilvie, M., Pettigrew, S., Ryan, M. (2002). Self Introspection as a Research Method in Exploring Consumption Behaviour at a Special Event.. Qualitive Research Journal., 2, 47-45.

Conference Publications

  • Ryan, M., Ogilvie, M. (2002). A Sense of Home.. Australian and New Zealand Marketing Academy Conference. (). Deakin University, VIC.

Journal Articles

  • Pettigrew, S., Ryan, M., Ogilvie, M. (2001). New Year's Eve Consumption Plans: Consumer's Consumption Priorities on the Eve of 2000. Australian Marketing Journal, 9, 66-75.
  • Ryan, M., Ogilvie, M. (2001). Examining the Effects of Environmental Interchangeability with Overseas Students: A Cross Cultrual Comparison. Journal of Marketing and Logistics, 13, 63-73.

Conference Publications

  • Ogilvie, M., Kristensen-Bach, P. (2001). Why women wear lipstick: preliminary findings. Bridging Marketing Theory and Practice (0). Massey University, New Zealand.

Research Projects

  • Enhancing graduate employability through the development of a capabilities/skills framework and supervisor assessment tools to standardise industry feedback and inform work-integrated learning curriculum design., Australian Business Deans Council, Grant, 2018 ‑ 2020, $19,988.

Research Student Supervision

Associate Supervisor

  • Doctor of Philosophy, Consumption influences of Chinese generation Y consumers' purchase behaviour of counterfeit luxury fashion goods

Principal Supervisor

  • Doctor of Philosophy, Understanding influences on the critical-to-success factors in online brand communities
  • Doctor of Philosophy, Exploration and harnessing of local knowledge in grass roots participatory research: A case of women in the Zambian mining community.
  • Doctor of Philosophy, The meaning of things: Culture and consumption in a gun club.

Co-principal Supervisor

  • Doctor of Philosophy, The relationship between place attachment and return visits to heritage sites: A case study of ras al khaimah
  • Doctor of Philosophy, Immigration: A journey of consumer acculturation.

Associate Supervisor

  • Doctor of Philosophy, Empowering stakeholders in community-based tourism development: The application of tourism optimisation management model (TOMM) to Pa Hin Ngam national Park, Tambon Banrai, Chaiyaphum Province, Thaila
  • Doctor of Philosophy, The role of lawfulness attitudes and product characteristics toward willingness to buy non deceptive counterfeit branded products: The case study of Indonesian consumers.
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