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Associate Professor Madeleine Ogilvie

Associate Dean

Contact Information Telephone: +61 8 6304 2308, Email:, Campus: Joondalup, Room: JO2.235
Staff Member Details
Telephone: +61 8 6304 2308
Campus: Joondalup  
Room: JO2.235  


Associate Professor Madeline Ogilvie is the Associate Dean (Teaching and Learning) in the School of Business and Law. Madeline is a Member of the School Board and its Executive, International and School Curriculum, Teaching and Learning Committees.

Current teaching

  • New Product Development.


Madeleine was originally trained as a nurse in Melbourne, going on to work extensively in the pharmaceutical industry in sales, marketing and management roles. Madeleine has also worked as a management consultant specialising in areas of customer service and communication, where she has consulted for both private and government organisations.

Research areas and interests

  • International education and qualitative research methodologies.
  • Marketing: with a focus on semiotics, consumer research, new product development and international education.


  • Master of Business Administration, Curtin University of Technology.
  • Doctor of Philosophy, Edith Cowan University, 2006.

Recent Publications (within the last five years)

Journal Articles

  • Ogilvie, M., Ng, D., Xiang, D., Ryan, M., Yong, J., (2018), Using traditional rituals in hospitality to gain value: A study on the impact of Feng Shui. International Journal of Hospitality Management, 72(June), 1-9, Oxford UK, Elservier.
  • Ogilvie, M., Ryan, M., (2016), Visual Images as a data capture instrument: Understanding the true meaning. World Journal of Social Sciences, 6(1), 121-131, Australia, Zant World Press.

Conference Publications

  • Ogilvie, M., Ng, D., Xiang, D., Ryan, M., Djajadikerta, H., Yong, J., (2017), Feng Shui: Traditional Rituals Impacting Business. ANZMAC 2017 Marketing for Impact. Conference Proceedings, 1005-1008.
  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C., (2016), Online Brand Communities: The Key to making them Succeed. Marketing in a Post-Disciplinary Era, 952-958, Christchurch, New Zealand, University of Canterbury.

Research Student Supervision

Principal Supervisor

  • Doctor of Philosophy,  Understanding Influences On The Critical-to-success Factors In Online Brand Communities
  • Doctor of Philosophy,  Exploration And Harnessing Of Local Knowledge In Grass Roots Participatory Research: A Case Of Women In The Zambian Mining Community.
  • Doctor of Philosophy,  The Meaning Of Things: Culture And Consumption In A Gun Club.

Co-principal Supervisor

  • Doctor of Philosophy,  The Relationship Between Place Attachment And Return Visits To Heritage Sites: A Case Study Of Ras Al Khaimah
  • Doctor of Philosophy,  Immigration: A Journey Of Consumer Acculturation.

Associate Supervisor

  • Doctor of Philosophy,  The Role Of Lawfulness Attitudes And Product Characteristics Toward Willingness To Buy Non Deceptive Counterfeit Branded Products: The Case Study Of Indonesian Consumers.
  • Doctor of Philosophy,  Empowering Stakeholders In Community-based Tourism Development: The Application Of Tourism Optimisation Management Model (tomm) To Pa Hin Ngam National Park, Tambon Banrai, Chaiyaphum Province, Thaila
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