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Associate Professor Maria Ryan

Associate Dean

Contact Information Telephone: +61 8 6304 5784, Email:, Campus: Joondalup, Room: JO2.249
Staff Member Details
Telephone: +61 8 6304 5784
Facsimile: +61 8 6340 5840
Campus: Joondalup  
Room: JO2.249  


Associate Professor Maria Ryan is the Associate Dean (Teaching and Learning) in the School of Business and Law, and Program Director for the disciplines of: Human Resource Management, Management and Marketing. Maria is a Member of the School Executive.

Current teaching

  • Marketing Research.
  • Applied Research Development.
  • Marketing Management.


Background in Industry working as a Researcher and as a buyer of research for both international (American Express) and national government agencies (ABS). Teaching positions held at UWA and Notre Dame Universities. Teaching experience at ECU for over 15 years.


  • Marketing research.
  • Multivariate analysis.
  • Research techniques.

Research area and interests

  • Impact of attachment on consumption behaviour.
  • Community branding of local produce.
  • Consumer behaviour.
  • Place, people and object attachment.
  • Multivariate analysis, teaching and learning research.
  • Small business development in rural centres.


  • Doctor of Philosophy, The University of Western Australia, 2007.
  • Master of Business, Curtin University of Technology, 1992.
  • Bachelor of Commerce (First Class Honours), The University of Western Australia, 1984.


Recent Research Grants

  • Perceived Brand Globalness in Emerging Markets and Moderating role of Consumer Demographics,  The Higher Education Commission,Government of the Islamic Republic of Pakistan,  HEC Scholarship,  2017 - 2020,  $76,000.
  • The economic and social impacts of contemporary music in Western Australia (WAM project),  Edith Cowan University,  ECU Capability Enhancement Scheme - 2015 or earlier,  2015 - 2016,  $28,410.

Recent Publications (within the last five years)

Journal Articles

  • Sibson, R., Scherrer, P., Ryan, M., (2017), `I think it adds value, but I don?t use it?: use, perceptions and attitudes of outdoor exercise equipment in an urban public park. Annals of leisure research, Online(n/a), 1-16, Taylor and Francis.
  • Coetzer, A., Ryan, M., Susomrith, P., Suseno, Y., (2017), Challenges in addressing professional competence expectations in human resource management courses. Asia Pacific Journal of Human Resources, 55(4), 454-475, John Wiley and Sons Inc., DOI: 10.1111/1744-7941.12123.
  • Powell, R., Ryan, M., Lamb, S., (2017), The impact of the mining boom on the dining industry in Western Australia. Australasian Journal of Regional Studies, 23(2), 243-260.
  • Ogilvie, M., Ryan, M., (2016), Visual Images as a data capture instrument: Understanding the true meaning. World Journal of Social Sciences, 6(1), 121-131, Australia, Zant World Press.
  • Pearce, J., Ryan, M., Moore, SA., Beckley , LE., (2015), The Effect of Place Attachment on Pro-environment Behavioral Intentions of Visitors to Coastal Natural Area Tourist Destinations. Journal of Travel Research, 54(6), 730-743, SAGE Publications, DOI: 10.1177/0047287514533010.
  • Marchioro, G., Ryan, M., Perkins, T., (2014), Implementing an interdisciplinary student centric approach to work-integrated learning. Asia-Pacific Journal of Cooperative Education, 15(4), 359 - 368, New Zealand Association for Cooperatives Education.
  • Pearce, J., Moore, SA., Ryan, M., Beckley, LE., (2013), A Photo-elicitation Approach to Exploring the Place Meanings Ascribed by Campers to the Ningaloo Coastline, North-western Australia. Australian Geographer, 44(2), 143-160, Australia, Routledge, DOI: 10.1080/00049182.2013.789591.
  • Pearce, J., Valesini, FJ., Moore, SA., Beckley, LE., Ryan, M., (2013), The Relation Between Place Attachment and Management Preferences of Visitors at Remote Coastal Campsites in Western Australia. Visitor Studies, 16(1), 39-58, United States, Routledge, DOI: 10.1080/10645578.2013.768070.

Conference Publications

  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C., (2016), Online Brand Communities: The Key to making them Succeed. Marketing in a Post-Disciplinary Era, 952-958, Christchurch, New Zealand, University of Canterbury.
  • Parry, S., Ryan, M., Cripps, H., (2014), Exploring Attitudes toward Product Placement in Film: A Study of Western Australian Students. ANZMAC Annual Conference 2014, 53-59, Brisbane, QLD, ANZMAC.
  • Cripps, H., Pearce, J., Ryan, M., (2014), Photo Elicitation: Understanding Factors Contributing to a Successful Public Marina in Western Australia?. ANZMAC Annual Conference 2014, 794 - 800, Brisbane, QLD, ANZMAC.
  • Huhne, L., Cripps, H., Ryan, M., (2014), Planning a Wedding: Consumption behaviour of Bridal Magazines and Website Usage. ANZMAC Annual Conference 2014, 398-404, Brisbane, QLD, ANZMAC.
  • Hart, D., Fu, E., Marchioro, G., Ryan, M., (2012), Education Evolution: A Qualitative Study of Student Perception. Proceedings of the 26th Annual Australian and New Zealand Academy of Management (ANZAM) Conference, 20, Perth, Australia, Australian and New Zealand Academy of Management.

Research Student Supervision

Principal Supervisor

  • Doctor of Philosophy,  A Moment To Give, No Moment To Take: A Mixed-methods Study On Volunteer Tourism.
  • Doctor of Philosophy,  The Relationship Between Place Attachment And Return Visits To Heritage Sites: A Case Study Of Ras Al Khaimah
  • Doctor of Philosophy,  A Consumer-based Brand Equity Model For The Luxury And Upscale Hotel Sector

Associate Supervisor

  • Doctor of Philosophy,  Understanding Influences On The Critical-to-success Factors In Online Brand Communities
  • Doctor of Philosophy,  Creating Persuasive Messages To Promote Abstinence From Alcohol During Pregnancy
  • Master of Business,  Where Are The Active Citizens Of Tomorrow? We Need Them Now...
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