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Associate Professor Maria Ryan

Associate Dean

Contact Information Telephone: +61 8 6304 5784, Mobile: 0414327103, Email:, Campus: Joondalup, Room: JO2.234
Staff Member Details
Telephone: +61 8 6304 5784
Mobile: 0414327103
Campus: Joondalup  
Room: JO2.234  


Associate Professor Maria Ryan is the Associate Dean (Business Services) in the School of Business and Law, and Program Director for the disciplines of: Human Resource Management, Management and Marketing. Maria is a Member of the School Executive.

Current teaching

  • Marketing Research.
  • Applied Research Development.
  • Marketing Management.


Background in Industry working as a Researcher and as a buyer of research for both international (American Express) and national government agencies (ABS). Teaching positions held at UWA and Notre Dame Universities. Teaching experience at ECU for over 15 years.


  • Marketing research.
  • Multivariate analysis.
  • Research techniques.

Research area and interests

  • Impact of attachment on consumption behaviour.
  • Community branding of local produce.
  • Consumer behaviour.
  • Place, people and object attachment.
  • Multivariate analysis, teaching and learning research.
  • Small business development in rural centres.


  • Doctor of Philosophy, The University of Western Australia, 2007.
  • Master of Business, Curtin University of Technology, 1992.
  • Bachelor of Commerce (First Class Honours), The University of Western Australia, 1984.


Recent Research Grants

  • The economic and social impacts of contemporary music in Western Australia (WAM project),  Edith Cowan University,  ECU Capability Enhancement Scheme - 2015 or earlier,  2015 - 2016,  $28,410.

Recent Publications (within the last five years)

Journal Articles

  • Butcher, L., O'Sullivan, T., Ryan, M., Lo, J., Devine, A., (2019), Utilising a multi-item questionnaire to assess household food security in Australia. Health Promotion Journal of Australia, Epub ahead of print(tba), tba, DOI: 10.1002/hpja.61.
  • Meek, S., Ogilvie, M., Lambert, C., Ryan, M., (2019), Contextualising social capital in online brand communities. Journal of Brand Management, 26(4), 426-444, DOI: 10.1057/s41262-018-00145-3.
  • Butcher, L., Ryan, M., O'Sullivan, T., Lo, J., Devine, A., (2019), Food-Insecure Household’s Self-Reported Perceptions of Food Labels, Product Attributes and Consumption Behaviours. Nutrients, 11(4), Article number 828, DOI: 10.3390/nu11040828.
  • Meek, S., Ryan, M., Lambert, C., Ogilvie, M., (2019), A multidimensional scale for measuring online brand community social capital (OBCSC). Journal of Business Research, 100(2019), 234-244, DOI: 10.1016/j.jbusres.2019.03.036.
  • Kitney, S., Stanway, A., Ryan, M., (2018), Volunteer tourism motivations of the Marine Conservation Cambodia project. Current Issues in Tourism, 21(10), 1091-1096, Clevedon, U.K., Routledge, DOI: 10.1080/13683500.2016.1269727.
  • Sibson, R., Scherrer, P., Ryan, M., (2018), ‘I think it adds value, but I don’t use it’: use, perceptions and attitudes of outdoor exercise equipment in an urban public park. Annals of leisure research, 21(1), 58-73, Taylor and Francis, DOI: 10.1080/11745398.2017.1290535.
  • Ogilvie, M., Ng, D., Xiang, D., Ryan, M., Yong, J., (2018), Using traditional rituals in hospitality to gain value: A study on the impact of Feng Shui. International Journal of Hospitality Management, 72(June), 1-9, Oxford, UK, Elservier, DOI: 10.1016/j.ijhm.2017.12.010.
  • Butcher, L., Ryan, M., O'Sullivan, T., Lo, J., Devine, A., (2018), What Drives Food Insecurity in Western Australia? How the Perceptions of People at Risk Differ to Those of Stakeholders. Nutrients, 10(8), article no.1059, DOI: 10.3390/nu10081059.
  • Meek, S., Lambert, C., Ryan, M., Ogilvie, M., (2018), Social capital: An influence on critical to success factors in online brand communities. International Journal of Web Based Communities, 14(3), 268-288, Inderscience, DOI: 10.1504/IJWBC.2018.094920.
  • Powell, R., Ryan, M., Lamb, S., (2017), The impact of the mining boom on the dining industry in Western Australia. Australasian Journal of Regional Studies, 23(2), 243-260, Darling Heights, Queensland, Regional Science Association.
  • Coetzer, A., Ryan, M., Susomrith, P., Suseno, Y., (2017), Challenges in addressing professional competence expectations in human resource management courses. Asia Pacific Journal of Human Resources, 55(4), 454-475, John Wiley and Sons Inc., DOI: 10.1111/1744-7941.12123.
  • Darley, T., Lambert, C., Ryan, M., (2017), Grey Nomads’ caravanning use of social networking sites. Journal of Information Technology and Tourism, 17(4), 379-398, Springer, DOI: 10.1007/s40558-017-0091-6.
  • Ogilvie, M., Ryan, M., (2016), Visual Images as a data capture instrument: Understanding the true meaning. World Journal of Social Sciences, 6(1), 121-131, Australia, Zant World Press.
  • Pearce, J., Ryan, M., Moore, SA., Beckley , LE., (2015), The Effect of Place Attachment on Pro-environment Behavioral Intentions of Visitors to Coastal Natural Area Tourist Destinations. Journal of Travel Research, 54(6), 730-743, SAGE Publications, DOI: 10.1177/0047287514533010.

Conference Publications

  • Balsarini, P., Lambert, C., Ryan, M., (2018), Internally Recruited Franchisees’ Franchise Buyer Decision Process. Connect. Engage. Transform ANZMAC 2018 - Conference Proceedings, 22-25, Adelaide,  University of Adelaide.
  • Maboud, M., Lambert, C., Ryan, M., (2018), The customers’ intention of using loyalty programs. Connect. Engage. Transform ANZMAC 2018 - Conference Proceedings, 164-167, Adelaide,  University of Adelaide.
  • Ogilvie, M., Ng, D., Xiang, D., Ryan, M., Djajadikerta, H., Yong, J., (2017), Feng Shui: Traditional Rituals Impacting Business. ANZMAC 2017 Marketing for Impact. Conference Proceedings, 1005-1008.
  • Hussain, S., Ryan, M., Cripps, H., Lambert, C., (2017), Role of social media in handling a crisis situation: A case study of Commonwealth Bank of Australia (CBA). The proceedings of 2nd Business Doctoral & Emerging Scholars Conference, 97-102, Perth, Western Australia, Edith Cowan Univerity.
  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C., (2016), Online Brand Communities: The Key to making them Succeed. Marketing in a Post-Disciplinary Era, 952-958, Christchurch, New Zealand, University of Canterbury.

Research Student Supervision

Principal Supervisor

  • Doctor of Philosophy,  A moment to give, no moment to take: A mixed-methods study on volunteer tourism.
  • Doctor of Philosophy,  The relationship between place attachment and return visits to heritage sites: A case study of ras al khaimah
  • Doctor of Philosophy,  A consumer-based brand equity model for the luxury and upscale hotel sector

Associate Supervisor

  • Doctor of Philosophy,  Understanding influences on the critical-to-success factors in online brand communities
  • Doctor of Philosophy,  Creating persuasive messages to promote abstinence from alcohol during pregnancy
  • Master of Business,  Where are the active citizens of tomorrow? We need them now...
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