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Dr Claire Lambert

Lecturer

Contact Information Telephone: +61 8 6304 5587, Email: c.lambert@ecu.edu.au, Campus: Joondalup, Room: JO2.229
Staff Member Details
Telephone: +61 8 6304 5587
Email: c.lambert@ecu.edu.au
Campus: Joondalup  
Room: JO2.229  

 

Dr Claire Lambert is a Lecturer in the School of Business and Law.

Current teaching

Undergraduate

  • Promotional Marketing
  • Retail Marketing

Postgraduate

  • Promotional Marketing

Background

Claire joined ECU as a full-time lecturer in the School of Business and Law in 2011. Previous to this position, Claire was a Sessional lecturer at ECU teaching both undergraduate and postgraduate students in International Marketing, Buyer Behaviour and Consumer Behaviour.

Claire also has extensive industry experience having held positions at Newell Rubbermaid as a Sales Manager and Product Manager, Coles Group as an Advertising Manager and McDonald’s Australia in several Marketing and Operational positions. Claire completed her Academic studies at the University of Western Australia.

Responsibilities

  • Unit Coordinator for Retail Marketing (Undergraduate)
  • Unit Coordinator for Promotional Marketing (Postgraduate & Undergraduate)

Professional associations

  • Australia New Zealand Marketing Academy
  • Australian Institute of Marketing

Research interests

  • Advertising bans
  • Branding
  • Consumer behaviour
  • Contemporary marketing issues
  • Digital marketing
  • Effects of advertising and promotion
  • Marketing to children
  • Retail marketing
  • Self liquidating premiums

Research areas and interests

  • Effects of premium promotions on young children
  • Young children’s fast food brand knowledge, preference and equity
  • How does online drive offline shopping purchases?
  • The role of the Smartphones in consumer purchase decisions
  • Development of suburban shopping centres and the role of the community

Qualifications

  • Doctor of Philosophy, The University of Western Australia, 2009.
  • Bachelor of Commerce with Second Class Honours, The University of Western Australia, 2002.
  • Bachelor of Commerce, The University of Western Australia, 1999.

Research

Recent Research Grants

  • The economic and social impacts of contemporary music in Western Australia (WAM project),  Edith Cowan University,  ECU Capability Enhancement Scheme - 2015 or earlier,  2015 - 2016,  $28,410.

Recent Publications (within the last five years)

Books

  • Lee, A., Yang, J., Mizerski, R., Lambert, C., (2015), The Strategy of Global Branding and Brand Equity., 222, Singapore, Routledge, DOI: 10.4324/9781315722528.

Book Chapters

  • Mizerski, D., Wang, S., Lee, A., Lambert, C., (2017), Young children as consumers: Their vulnerability to persuasion and its effect on their choices. Routledge International Handbook of Consumer Psychology, 327-346, London, UK, Routledge.

Journal Articles

  • Meek, S., Ryan, M., Lambert, C., Ogilvie, M., (2019), A multidimensional scale for measuring online brand community social capital (OBCSC). Journal of Business Research, 100(2019), 234-244, DOI: 10.1016/j.jbusres.2019.03.036.
  • Meek, S., Ogilvie, M., Lambert, C., Ryan, M., (2019), Contextualising social capital in online brand communities. Journal of Brand Management, 26(4), 426-444, DOI: 10.1057/s41262-018-00145-3.
  • Meek, S., Lambert, C., Ryan, M., Ogilvie, M., (2018), Social capital: An influence on critical to success factors in online brand communities. International Journal of Web Based Communities, 14(3), 268-288, Inderscience, DOI: 10.1504/IJWBC.2018.094920.
  • Darley, T., Lambert, C., Ryan, M., (2017), Grey Nomads’ caravanning use of social networking sites. Journal of Information Technology and Tourism, 17(4), 379-398, Springer, DOI: 10.1007/s40558-017-0091-6.

Conference Publications

  • Lambert, C., Riebe, L., (2018), Do Marketing Students Enjoy or Avoid Teamwork?. Connect. Engage. Transform ANZMAC 2018 - Conference Proceedings, 463-466, Adelaide, University of Adelaide.
  • Balsarini, P., Lambert, C., Ryan, M., (2018), Internally Recruited Franchisees’ Franchise Buyer Decision Process. Connect. Engage. Transform ANZMAC 2018 - Conference Proceedings, 22-25, Adelaide,  University of Adelaide.
  • Lambert, C., Lee, A., (2018), VIDEOTISEMENTS: AN EMERGING ADVERTISING MEDIUM TARGETING CHILDREN. Global Marketing Conference Proceedings, 135-140, online, Changwon National University.
  • Maboud, M., Lambert, C., Ryan, M., (2018), The customers’ intention of using loyalty programs. Connect. Engage. Transform ANZMAC 2018 - Conference Proceedings, 164-167, Adelaide,  University of Adelaide.
  • Hussain, S., Ryan, M., Cripps, H., Lambert, C., (2017), Role of social media in handling a crisis situation: A case study of Commonwealth Bank of Australia (CBA). The proceedings of 2nd Business Doctoral & Emerging Scholars Conference, 97-102, Perth, Western Australia, Edith Cowan Univerity.
  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C., (2016), Online Brand Communities: The Key to making them Succeed. Marketing in a Post-Disciplinary Era, 952-958, Christchurch, New Zealand, University of Canterbury.

Reports

  • Powell, R., Ryan, M., Lambert, C., Cooper, T., Giles, M., Hope, C., (2016), Report for WA Music: Preliminary Economic Impact of the Music Industry in WA., Joondalup, WA, Edith Cowan University.

Research Student Supervision

Co-principal Supervisor

  • Doctor of Philosophy,  UNDERSTANDING INFLUENCES ON THE CRITICAL-TO-SUCCESS FACTORS IN ONLINE BRAND COMMUNITIES

Associate Supervisor

  • Doctor of Philosophy,  A CONSUMER-BASED BRAND EQUITY MODEL FOR THE LUXURY AND UPSCALE HOTEL SECTOR
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