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Dr Gregory Willson


Contact Information Telephone: +61 8 6304 2558, Email:, Campus: Joondalup, Room: JO2.232
Staff Member Details
Telephone: +61 8 6304 2558
Campus: Joondalup  
Room: JO2.232  


Dr Greg Willson is a Lecturer in the School of Business and Law.


By appointment

Current teaching

  • New Product Development


Greg's work has explored the ways in which travel helps people find meaning and connection in life, as well as its role in facilitating healing or personal growth after experiencing a life-defining moment (such as a serious illness).

Specialising in qualitative research, he has also explored: the potentiality of tourism as an avenue to achieve peace, Maori cultural issues, sustainable tourism development in the South Pacific and India and the personal meaning individuals imbue onto heritage.

Professional associations

  • Council of Australian Tourism and Hospitality Educators (CAUTHE)

Research areas and interests

  • Volunteer tourism
  • Spiritual/religious tourism
  • Heritage tourism


  • PhD Thesis - Exploring Travel and Spirtuallity, New Zealand, 2010.
  • Master of Management Studies - Tourism Management, New Zealand, 2006.
  • Bachelor of Management - Tourism Management, New Zealand, 2005.

Recent Publications (within the last five years)

Journal Articles

  • Willson, G., McIntosh, A., Morgan, A., Sanders, D., (2018), Terminal illness and tourism: a review of current literature and directions for future research. Tourism Recreation Research, n/a(n/a), n/a, DOI: 10.1080/02508281.2018.1443053.
  • Raisi Varkani, H., Baggio, R., Barratt-Pugh, L., Willson, G., (2017), Hyperlink Network Analysis of a Tourism Destination. Journal of Travel Research, 57(5), 671– 686, Sage, DOI: 10.1177/0047287517708256.
  • Vermeersch, L., Sanders, D., Willson, G., (2016), Generation Y: Indigenous tourism interests and environmental values. Journal of Ecotourism, 15(2), 184-198, Australia, Routledge, DOI: 10.1080/14724049.2016.1165233.
  • Willson, G., (2016), Conceptualizing spiritual tourism: Cultural considerations and a comparison with religious tourism. Tourism, Culture and Communication, 16(3), 161-168, Cognizant Communication Corporation, DOI: 10.3727/109830416X14750895902927.
  • Willson, G., Maccarthy, M., (2016), Discontentment with modern life: The case for tourism. Journal of Tourism Challenges and Trends, 9(1), 31-46, Online, Romanian-American Association of Project Managers for Education and Research (RAAPMER).
  • Sanders, D., Willson, G., Susomrith, P., Dowling, R., (2016), Fly in to work; fly out to Bali: An exploration of Australian fly-in-fly-out (FIFO) workers leisure travel. Journal of Hospitality and Tourism Management, 26(1), 36-44, Australia, Elsevier Ltd, DOI: 10.1016/j.jhtm.2015.11.002.
  • Willson, G., Sanders, D., Scott, O., (2015), In the news: an investigation into Australian print media reports on Bali. Journal of Tourism Challenges and Trends, 8(2), 105-122, Romania, World Press.
  • Maccarthy, M., Willson, G., (2015), The business of D-Day: an exploratory study of consumer behaviour. International Journal of Heritage Studies, 21(7), 698-715, Oxon, United Kingdom, Routledge, DOI: 10.1080/13527258.2014.1001423.
  • Willson, G., McIntosh, A., Zahra, A., (2013), Tourism and spirituality: A phenomenological analysis. Annals of Tourism Research, 42(July 2013), 150-168, United Kingdom, Pergamon, DOI: 10.1016/j.annals.2013.01.016.

Conference Publications

  • Maccarthy, M., O'Neill, M., Willson, G., (2016), Suppressing Suppressors: Australia's Prohibition of Sound Moderation in Firearms. Marketing in a Post-Disciplinary Era, 106-112, Christchurch, New Zealand, University of Canterbury.
  • Suhud, U., Willson, G., (2016), Giving Over Taking/Receiving in Volunteer Tourism The impact of motivation, attitude, and subjective norm on stage of readiness and its implication on social marketing. Asia Tourism Forum 2016 (ATF-16): The 12th Biennial Conference of Hospitality and Tourism Industry in Asia: A New Approach to Wonderful Tourism, 19(7-9 May), 319-325, Atlantis Press, DOI: 10.2991/atf-16.2016.43.
  • Maccarthy, M., Willson, G., (2016), Revisiting D-Day and Holt’s Model. Engineering the Visitation Experience. Marketing in a Post-Disciplinary Era, 1030-1036, Christchurch, New Zealand, University of Canterbury.
  • Suhud, U., Willson, G., (2016), The impact of attitude, subjective norm, and motivation on the intention of young female hosts to marry with a Middle Eastern tourist: A projective technique relating to Halal sex tourism in Indonesia. Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016, 237-242, CRC Press/Balkema.

Research Student Supervision

Associate Supervisor

  • Doctor of Philosophy,  A Moment To Give, No Moment To Take: A Mixed-methods Study On Volunteer Tourism.
  • Master of Tourism Management by Research,  The Evolution Of Joint Management In Western Australian Parks And The Indigenous Tourism Nexus
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