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Dr Joanna Pearce


Contact Information Telephone: +61 8 6304 2804, Email:, Campus: Joondalup, Room: JO2.256
Staff Member Details
Telephone: +61 8 6304 2804
Campus: Joondalup  
Room: JO2.256  


Dr Joanna Pearce is a Lecturer in Tourism and Hospitality Management within the School of Business and Law.

Current teaching

  • Tourism and hospitality management
  • Ecotourism


Joanna has previously worked in environmental departments both in Western Australian and Victoria before undertaking her PhD in 2009. Following completion of her studies, Joanna was employed as a Research Fellow and taught in environmental sustainability and nature-based tourism at Murdoch University and Notre Dame University.

Professional associations

  • Forum Advocating Cultural and Ecotourism (FACET), Member

Research areas and interests

Joanna’s research interests focus on affective relationships visitors form in tourism and hospitality environments such as place attachment, satisfaction and loyalty.

  • Nature-based and ecotourism
  • Place attachment
  • Loyalty and satisfaction
  • Pro-environmental behaviours
  • Social values


  • Doctor of Philosophy, Murdoch University, 2013.
  • Bachelor of Science in Environmental Science with Honours, Murdoch University, 2004.
  • Bachelor of Science in Conservation Biology, Murdoch University, 2003.

Recent Publications (within the last five years)

Journal Articles

  • Munro, J., Pearce, J., Brown, G., Kobryn, H., Moore, S., (2017), Identifying 'public values' for marine and coastal planning: Are residents and non-residents really so different. Ocean and Coastal Management, 148(-), 9-21.
  • Pearce, J., Strickland-Munro, J., Moore, S., (2017), What fosters awe-inspiring experiences in nature-based tourism destinations?. Journal of Sustainable Tourism, 25(3), 362-378, Routledge, DOI: 10.1080/09669582.2016.1213270.
  • McGuiness, V., Rodger, K., Pearce, J., Newsome, D., Eagles, P., (2016), Short-stop visitation in Shark Bay World Heritage Area: an importance-performance analysis. Journal of Ecotourism, Article in press(Article in press), 1-17, online, Routledge, DOI: 10.1080/14724049.2016.1194850.
  • Pinkus, E., Moore, SA., Taplin, R., Pearce, J., (2016), Re-thinking visitor loyalty at 'once in a lifetime' nature-based tourism destinations: Empirical evidence from Purnululu National Park, Australia. Journal of Outdoor Recreation and Tourism , 16(1 December ), 7-15, Elsevier Ltd, DOI: 10.1016/j.jort.2016.08.002.
  • Pearce, J., Ryan, M., Moore, SA., Beckley , LE., (2015), The Effect of Place Attachment on Pro-environment Behavioral Intentions of Visitors to Coastal Natural Area Tourist Destinations. Journal of Travel Research, 54(6), 730-743, SAGE Publications, DOI: 10.1177/0047287514533010.
  • Smith, AJ., Tuffin, M., Taplin, RH., Moore, SA., Pearce, J., (2014), Visitor segmentation for a park system using research and managerial judgement. Journal of Ecotourism, 13(2-3), 93-109, UK, Routledge, DOI: 10.1080/14724049.2014.963112.
  • Pearce, J., Moore, SA., Ryan, M., Beckley, LE., (2013), A Photo-elicitation Approach to Exploring the Place Meanings Ascribed by Campers to the Ningaloo Coastline, North-western Australia. Australian Geographer, 44(2), 143-160, Australia, Routledge, DOI: 10.1080/00049182.2013.789591.
  • Pearce, J., Valesini, FJ., Moore, SA., Beckley, LE., Ryan, M., (2013), The Relation Between Place Attachment and Management Preferences of Visitors at Remote Coastal Campsites in Western Australia. Visitor Studies, 16(1), 39-58, United States, Routledge, DOI: 10.1080/10645578.2013.768070.

Conference Publications

  • Cripps, H., Pearce, J., Ryan, M., (2014), Photo Elicitation: Understanding Factors Contributing to a Successful Public Marina in Western Australia?. ANZMAC Annual Conference 2014, 794 - 800, Brisbane, QLD, ANZMAC.
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