Top of page
Global Site Navigation

School of Business and Law

Local Section Navigation
You are here: Main Content

Dr Joanna Pearce


Contact Information Telephone: +61 8 6304 2804, Email:, Campus: Joondalup, Room: JO2.256
Staff Member Details
Telephone: +61 8 6304 2804
Campus: Joondalup  
Room: JO2.256  


Dr Joanna Pearce is a Lecturer in Tourism and Hospitality Management within the School of Business and Law.

Current teaching

  • Tourism and hospitality management
  • Ecotourism


Joanna has previously worked in environmental departments both in Western Australian and Victoria before undertaking her PhD. Following completion of her studies, Joanna was employed as a Research Fellow and taught in environmental sustainability and nature-based tourism at Murdoch University and Notre Dame University.

Professional associations

  • Burswood Parks Board, Member
  • Forum Advocating Cultural and Ecotourism (FACET), Member
  • Swan River Trust, Deputy Chair

Research areas and interests

Joanna’s research interests focus on affective relationships visitors form in tourism and hospitality environments such as place attachment, satisfaction and loyalty.

  • Nature-based and ecotourism
  • Place attachment
  • Loyalty and satisfaction
  • Pro-environmental behaviours
  • Social values


  • Doctor of Philosophy, Murdoch University, 2013.
  • Bachelor of Science in Environmental Science with Honours, Murdoch University, 2004.
  • Bachelor of Science in Conservation Biology, Murdoch University, 2003.

Recent Publications (within the last five years)

Journal Articles

  • Su, L., Huang, S., Pearce, J., (2019), Toward a model of destination resident-environment relationship: the case of Gulangyu, China. Journal of Travel and Tourism Marketing, 36(4), 469-483, DOI: 10.1080/10548408.2019.1568954.
  • Esfandiar, K., Pearce, J., Dowling, R., (2019), Personal norms and pro-environmental binning behaviour of visitors in national parks: the development of a conceptual framework. Tourism Recreation Research, 44(2), 163-177, United Kingdom, DOI: 10.1080/02508281.2019.1580936.
  • Pearce, J., Dowling, R., (2019), Monitoring the quality of the visitor experience: An evolutionary journey. Journal of Outdoor Recreation and Tourism, 25(March 2019), 87-90, DOI: 10.1016/j.jort.2017.12.002.
  • Newsome, D., Rodger, K., Pearce, J., Chan, J., (2019), Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape. Current Issues in Tourism, 22(6), 729-746, U.K., Channel View Books, DOI: 10.1080/13683500.2017.1312685.
  • Esfandiar, K., Dowling, R., Pearce, J., Goh, E., (2019), Personal norms and the adoption of pro-environmental binning behaviour in national parks: an integrated structural model approach. Journal of Sustainable Tourism, 28(1), 1747-7646, DOI:
  • Pearce, J., Huang, S., Su, L., (2018), How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective. Journal of Business Research, 86(May 2018), 179-189, DOI: 10.1016/j.jbusres.2018.02.011.
  • Pearce, J., Strickland-Munro, J., Moore, S., (2017), What fosters awe-inspiring experiences in nature-based tourism destinations?. Journal of Sustainable Tourism, 25(3), 362-378, Routledge, DOI: 10.1080/09669582.2016.1213270.
  • Munro, J., Pearce, J., Brown, G., Kobryn, H., Moore, S., (2017), Identifying 'public values' for marine and coastal planning: Are residents and non-residents really so different. Ocean and Coastal Management, 148(November 2017), 9-21, DOI: 10.1016/j.ocecoaman.2017.07.016.
  • McGuiness, V., Rodger, K., Pearce, J., Newsome, D., Eagles, P., (2016), Short-stop visitation in Shark Bay World Heritage Area: an importance-performance analysis. Journal of Ecotourism, 16(1), 1-17, UK, Routledge, DOI: 10.1080/14724049.2016.1194850.
  • Pinkus, E., Moore, SA., Taplin, R., Pearce, J., (2016), Re-thinking visitor loyalty at 'once in a lifetime' nature-based tourism destinations: Empirical evidence from Purnululu National Park, Australia. Journal of Outdoor Recreation and Tourism, 16(1 December ), 7-15, Elsevier Ltd, DOI: 10.1016/j.jort.2016.08.002.
  • Pearce, J., Ryan, M., Moore, SA., Beckley , LE., (2015), The Effect of Place Attachment on Pro-environment Behavioral Intentions of Visitors to Coastal Natural Area Tourist Destinations. Journal of Travel Research, 54(6), 730-743, SAGE Publications, DOI: 10.1177/0047287514533010.
  • Smith, AJ., Tuffin, M., Taplin, RH., Moore, SA., Pearce, J., (2014), Visitor segmentation for a park system using research and managerial judgement. Journal of Ecotourism, 13(2-3), 93-109, UK, Routledge, DOI: 10.1080/14724049.2014.963112.

Conference Publications

  • Pearce, J., Huang, S., Crotts, J., Gu, Q., (2018), Examining the connection of wine tourism to wine export in China: The case of Margaret River. Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, 665-669, Newcastle, NSW, Newcastle Business School, The University of Newcastle.
  • Cripps, H., Pearce, J., Ryan, M., (2014), Photo Elicitation: Understanding Factors Contributing to a Successful Public Marina in Western Australia?. ANZMAC Annual Conference 2014, 794 - 800, Brisbane, QLD, ANZMAC.
Skip to top of page