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Dr Anthony Kerr

Senior Lecturer

Contact Information Telephone: +61 8 6304 3697, Email:, Campus: Joondalup,
Staff Member Details
Telephone: +61 8 6304 3697
Campus: Joondalup  


Anthony is a Senior Lecturer in Sport, Recreation and Event Management in the School of Business and Law and also teaches subjects in the Marketing discipline.

Current teaching

  • Sport, Recreation and Event Management
  • Marketing


After completing undergraduate studies in Queensland, Anthony graduated with distinction from the internationally renowned sport management program at the University of Massachusetts and the University of Oregon’s MBA in sports business (and the Warsaw Sports Marketing Center; the first program of its kind within an American business school). Anthony completed his doctorate in the marketing and branding of sporting team brands and the increased importance of foreign fans.

Before joining academia, Anthony spent a decade in marketing, sponsorship and account management, media and public relations in the sports industry working in Australia, England and the USA. He also helped some of the world's most famous brands, including Nike, AT&T Wireless, SEGA, UK Super League, TimeWarner and Manchester City, meet their marketing objectives by leveraging the power of sport to engage with consumers and deliver results.

Anthony spent many years at La Trobe University in Victoria where he coordinated the Bachelor of Business (Sport Management) and served on the Sport Management Association of Australia and New Zealand (SMAANZ) board. He has also taught many undergraduate and postgraduate marketing subjects at Central Queensland University and Griffith University (Queensland) and delivered an online MBA at the Australian Institute of Business (South Australia).

Anthony is consistently recognised for his excellence in teaching and believes in the importance of a real-world curriculum that can prepare students for success in the intensely-competitive and rewarding sports and events industry. When not working, Anthony flies the flag for the mighty Maroons, enjoys travelling, scuba diving and is a card-carrying member of Red Sox nation.

Professional associations

  • Sport Management Association of Australia and New Zealand (SMAANZ) executive board, former member.

Research areas and interests

  • Psychology of Foreign Fandom
  • Sports Marketing and Sponsorship
  • Sports Gambling Advertising
  • The Global Sports-Media Nexus
  • Football and FanFests
  • Student Engagement and Pedagogy in an Online Environment

Awards and recognition

  • 2017 – Australian Institute of Business Teaching and Learning Award for the development of curricula and resources that developed work-applied learning skills that engaged and challenged students to use a research approach to address contemporary issues in their workplace.
  • 2013 – La Trobe University - Nominated for an Australian Government Office for Learning & Teaching (OLT) Citation for Outstanding Contribution to Student Learning.
  • 2013 – La Trobe University Teaching Award 2013 for Outstanding Contribution to Student Learning in the development of innovative, student-centred and active learning curricula that engage, challenge and inspire students to solve ‘real-world’ problems as preparation for rewarding careers.
  • 2011 – La Trobe University Faculty of Business, Economics and Law, Executive Dean’s Teaching Award for approaches to the support of learning and teaching that influence, motivate and inspire students to learn.


  • Doctor of Philosophy, University of Technology, Sydney, 2009.
  • Graduate Diploma in Communication Practice, Queensland University of Technology, 1993.
  • Bachelor of Economics, The University of Queensland, 1992.
  • Bachelor of Arts, The University of Queensland, 1989.

Recent Publications (within the last five years)


  • Kerr, A., Nicholson, M., Sherwood, M., (2015), Sport and the Media: Managing the Nexus. Sport Management Series, 304, London, Routledge.

Book Chapters

  • Kerr, A., Emery, P., Frost, W., (2014), On the March with the Barmy Army. Tourism and Cricket: Travels to the Boundary, 136-152, Bristol, Channel View Publications.

Journal Articles

  • Kerr, A., Emery, P., Crabtree, R., (2016), Critical Incidents, Emotions and Value-Added Moments: The London 2012 Spectator Experience. Event Management: an international journal, 20(4), 517-535, Cognizant Communication Corporation, DOI: 10.3727/152599516X14745497664433.
  • Kerr, A., Emery, P., (2016), Beyond Tippekampen: The Origins and Maintenance of Scandinavian Support for the Liverpool FC. Soccer and Society, 17(4), 512-526, Taylor & Francis, DOI: 10.1080/14660970.2014.936721.
  • Kerr, A., (2014), An Exploratory Examination of American Fan Support for ‘Australia’s Game’. Sporting Traditions, 31(2), 69-86, Australian Society for Sports History.

Conference Publications

  • Kerr, A., Kalendra, D., Marchand, J., Wijeratne, A., Wegner, D., (2018), ‘From [Virtual] Classroom to Boardroom’: Coaching Students to Use a Research Approach to Address Contemporary Issues in their Workplace. Open Oceans: Learning without borders. Proceedings ASCILITE 2018 Geelong, 440-445, Geelong, Deakin University.
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