Anthony is a Senior Lecturer in Sport, Recreation and Event Management in the School of Business and Law and also teaches subjects in the Marketing discipline.
After completing undergraduate studies in Queensland, Anthony graduated with distinction from the internationally renowned sport management program at the University of Massachusetts and the University of Oregon’s MBA in sports business (and the Warsaw Sports Marketing Center; the first program of its kind within an American business school). Anthony completed his doctorate in the marketing and branding of sporting team brands and the increased importance of foreign fans.
Before joining academia, Anthony spent a decade in marketing, sponsorship and account management, media and public relations in the sports industry working in Australia, England and the USA. He also helped some of the world's most famous brands, including Nike, AT&T Wireless, SEGA, UK Super League, TimeWarner and Manchester City, meet their marketing objectives by leveraging the power of sport to engage with consumers and deliver results.
Anthony spent many years at La Trobe University in Victoria where he coordinated the Bachelor of Business (Sport Management) and served on the Sport Management Association of Australia and New Zealand (SMAANZ) board. He has also taught many undergraduate and postgraduate marketing subjects at Central Queensland University and Griffith University (Queensland) and delivered an online MBA at the Australian Institute of Business (South Australia).
Anthony is consistently recognised for his excellence in teaching and believes in the importance of a real-world curriculum that can prepare students for success in the intensely-competitive and rewarding sports and events industry. When not working, Anthony flies the flag for the mighty Maroons, enjoys travelling, scuba diving and is a card-carrying member of Red Sox nation.
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