Top of page
Global Site Navigation

School of Business and Law

Local Section Navigation

Help us improve our content by rating this page.

Page rating system

Please leave a comment about your rating so we can better understand how we might improve the page.

You are here: Main Content

Dr Helen Cripps

Senior Lecturer

Contact Information Telephone: +61 8 6304 2123, Mobile: 0418905704, Email:, Campus: Joondalup, Room: JO2.247
Staff Member Details
Telephone: +61 8 6304 2123
Mobile: 0418905704
Campus: Joondalup  
Room: JO2.247  


Dr Helen Cripps is a Senior Lecturer in the School of Business and Law. Helen is a member of the School's Centre for Innovative Practice.

Current teaching

  • Current Issues in Marketing


Helen has extensive industry and government experience covering relationship marketing, economic analysis, community partnerships and event management.

Prior to working at ECU, Helen gained an extensive amount of experience as a researcher and/or officer at a variety of education institutions and government departments.

Research areas and interests

  • Social media and digital marketing
  • Experiential marketing
  • E-Health implementation


  • Doctor of Philosophy, Edith Cowan University.
  • Master of Marketing, Curtin University of Technology.


Recent Research Grants

  • Transforming Underemployed Women Professionals to Mumpreneurs: Exploring Opportunities to Overcome Labour Market Failure and Unlocking Human Capital through Disruptive Innovation,  Edith Cowan University,  ECU Industry Collaboration Grant - 2017 Open Round,  2017 - 2019,  $101,312.
  • Western Australian Marine Industry Strategy,  Department of Commerce,  Department of Commerce - Tender,  2012,  $39,205.
  • Evaluation of the Economic and Social Impact of the Hillary's Boat Harbour,  Department of Infrastructure, Transport, Regional Development and Local Government,  Tender,  2010 - 2012,  $66,342.
  • Research into the use of Sound Moderated Firearms in NSW,  NSW Game Council,  NSW Game Council - Grant,  2011,  $19,320.
  • Marine Industry Survey - Western Australia,  Department of Mines and Petroleum,  Grant,  2009,  $24,250.

Recent Publications (within the last five years)

Journal Articles

  • Standing, C., Cripps, H., (2015), Critical Success Factors in the Implementation of Electronic Health Records: A Two-Case Comparison. Systems Research and Behavioral Science, 32(1), 75-85, West Sussex, UK, John Wiley and Sons Ltd, DOI: 10.1002/sres.2209.
  • Saleem-Ur-Rahman, S., Cripps, H., Salo, J., Hussain, RI., Zaheer, A., (2013), Determinants of Satisfaction with E-Retailing: The Role of Usability Factors. Middle-East Journal of Scientific Research, 17(11), 1537-1545, Pakistan, International Digital Organization for Scientific Information, DOI: 10.5829/idosi.mejsr.2013.17.11.11943.

Conference Publications

  • Nadeem, W., Cripps, H., Salo, J., (2017), Facebook Commerce: Empirical Study with Young Consumers. ANZMAC 2017 Marketing for Impact, 265-270, Melbourne , RMIT University.
  • Mejtoft, T., Cripps, H., Bahtiri, B., Soderstrom,, U., (2017), Use of Image Recognition of Social Media. ANZMAC 2017 Marketing for Impact, 271-277, Melbourne, RMIT University.
  • Cripps, H., Mejtoft, T., Singh, AK., (2016), The roll of Twitter in B2B Knowledge Exchange and Innovation. Research Papers on Knowledge, Innovation and Enterprise, 4(21-24 Jun, 2016), 27-46, online only, International Conference on Knowledge, Innovation & Enterprise.
  • Cripps, H., Standing, C., Fanning, S., (2015), Does Social Media Work in a Business-to-Business Marketing Context?. Proceedings of the 2nd European Conference on Social Media ECSM 2015, 89-95, Reading, UK, Academic Conferences and Publishing International Limited.
  • Cripps, H., Standing, C., Fanning, S., (2015), Does social media work in business-to-business marketing context?. Proceedings of the 2nd European Conference on Social Media ECSM 2015, 89-95, Reading, UK, Academic Conferences and Publishing International Ltd.
  • Cripps, H., Pearce, J., Ryan, M., (2014), Photo Elicitation: Understanding Factors Contributing to a Successful Public Marina in Western Australia?. ANZMAC Annual Conference 2014, 794 - 800, Brisbane, QLD, ANZMAC.
  • Parry, S., Ryan, M., Cripps, H., (2014), Exploring Attitudes toward Product Placement in Film: A Study of Western Australian Students. ANZMAC Annual Conference 2014, 53-59, Brisbane, QLD, ANZMAC.
  • Huhne, L., Cripps, H., Ryan, M., (2014), Planning a Wedding: Consumption behaviour of Bridal Magazines and Website Usage. ANZMAC Annual Conference 2014, 398-404, Brisbane, QLD, ANZMAC.
  • Cripps, H., Standing, C., (2013), Perceptions of Security, Privacy and Confidentiality in the Context of Electronic Health: The gap between institutions and patients. 26th Bled eConference eInnovations: Challenges and Impacts for Individuals, Organizations and Society, 395-408, Slovenia, University of Maribor.
Skip to top of page