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Dr Helen Cripps

Senior Lecturer

Contact Information Telephone: +61 8 6304 2123, Mobile: 0418905704, Email:, Campus: Joondalup, Room: JO2.247
Staff Member Details
Telephone: +61 8 6304 2123
Mobile: 0418905704
Campus: Joondalup  
Room: JO2.247  


Dr Helen Cripps is a Senior Lecturer in the School of Business and Law. Helen is a member of the School's Centre for Innovative Practice.

Current teaching

  • Current Issues in Marketing


Helen has extensive industry and government experience covering relationship marketing, economic analysis, community partnerships and event management.

Prior to working at ECU, Helen gained an extensive amount of experience as a researcher and/or officer at a variety of education institutions and government departments.

Research areas and interests

  • Social media and digital marketing
  • Experiential marketing
  • E-Health implementation


  • Doctor of Philosophy, Edith Cowan University.
  • Master of Marketing, Curtin University of Technology.


Recent Research Grants

  • Ready for the Age of Digital Disruption: Challenges and Opportunities for Outer Suburban SMEs ,  Edith Cowan University,  ECU Industry Collaboration Grant - 2018,  2018 - 2020,  $99,001.
  • Transforming Underemployed Women Professionals to Mumpreneurs: Exploring Opportunities to Overcome Labour Market Failure and Unlocking Human Capital through Disruptive Innovation,  Edith Cowan University,  ECU Industry Collaboration Grant - 2017 Open Round,  2017 - 2019,  $101,312.
  • Western Australian Marine Industry Strategy,  Department of Commerce,  Department of Commerce - Tender,  2012,  $39,205.
  • Evaluation of the Economic and Social Impact of the Hillary's Boat Harbour,  Department of Infrastructure, Transport, Regional Development and Local Government,  Tender,  2010 - 2012,  $66,342.
  • Research into the use of Sound Moderated Firearms in NSW,  NSW Game Council,  NSW Game Council - Grant,  2011,  $19,320.
  • Marine Industry Survey - Western Australia,  Department of Mines and Petroleum,  Grant,  2009,  $24,250.

Recent Publications (within the last five years)

Journal Articles

  • Standing, C., Cripps, H., (2015), Critical Success Factors in the Implementation of Electronic Health Records: A Two-Case Comparison. Systems Research and Behavioral Science, 32(1), 75-85, West Sussex, UK, John Wiley and Sons Ltd, DOI: 10.1002/sres.2209.

Conference Publications

  • Mejtoft, T., Cripps, H., Bahtiri, B., Söderström, U., (2017), Use of Image Recognition of Social Media. ANZMAC 2017 Marketing for Impact Conference Proceedings, 271-277, Dunedin, N.Z. , Australian and New Zealand Marketing Academy.
  • Hussain, S., Ryan, M., Cripps, H., Lambert, C., (2017), Role of social media in handling a crisis situation: A case study of Commonwealth Bank of Australia (CBA). The proceedings of 2nd Business Doctoral & Emerging Scholars Conference, 97-102, Perth, Western Australia, Edith Cowan Univerity.
  • Nadeem, W., Cripps, H., Salo, J., (2017), Facebook Commerce: Empirical Study with Young Consumers. ANZMAC 2017 Marketing for Impact Conference Proceedings, 265-270, Dunedin, N.Z. , Australian and New Zealand Marketing Academy.
  • Cripps, H., Mejtoft, T., Singh, AK., (2016), The roll of Twitter in B2B Knowledge Exchange and Innovation. Research Papers on Knowledge, Innovation and Enterprise, 4(21-24 Jun, 2016), 27-46, online only, International Conference on Knowledge, Innovation & Enterprise.
  • Cripps, H., Standing, C., Fanning, S., (2015), Does social media work in business-to-business marketing context?. Proceedings of the 2nd European Conference on Social Media ECSM 2015, 89-95, Reading, UK, Academic Conferences and Publishing International Ltd.
  • Cripps, H., Standing, C., Fanning, S., (2015), Does Social Media Work in a Business-to-Business Marketing Context?. Proceedings of the 2nd European Conference on Social Media ECSM 2015, 89-95, Reading, UK, Academic Conferences and Publishing International Limited.
  • Huhne, L., Cripps, H., Ryan, M., (2014), Planning a Wedding: Consumption behaviour of Bridal Magazines and Website Usage. ANZMAC Annual Conference 2014, 398-404, Brisbane, QLD, ANZMAC.
  • Parry, S., Ryan, M., Cripps, H., (2014), Exploring Attitudes toward Product Placement in Film: A Study of Western Australian Students. ANZMAC Annual Conference 2014, 53-59, Brisbane, QLD, ANZMAC.
  • Cripps, H., Pearce, J., Ryan, M., (2014), Photo Elicitation: Understanding Factors Contributing to a Successful Public Marina in Western Australia?. ANZMAC Annual Conference 2014, 794 - 800, Brisbane, QLD, ANZMAC.
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