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  • Adjunct Professor Jari Salo

    Professor Jari Salo (Tammisto, n.d.)

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    https://scholar.google.fi/citations?user=9h_4zJUAAAAJ&hl=en
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    https://www.researchgate.net/profile/Jari-Salo-3
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Professor Jari Salo

Biography

Jari Salo holds D.Sc. (Econ. & Bus.Adm.) from the Oulu Business School (AACSB), Finland. He is Professor of Marketing at the University of Helsinki, Finland. Previously, he was Professor and Sir John Garlick Chair in Business Science at the University of Cape Town, South Africa. He has been teaching over 30 different courses in the areas of marketing and management for doctoral students, master and bachelor level students in Finland, Greece, Australia, South Africa and Italy. He was selected as the best teacher at the University of Helsinki by the student union in 2017. Salo has been also involved in MBA education for over 15 years in Finland specializing in digital marketing and digital business. Research topics include among others digital marketing, industrial marketing, branding, consumer behaviour and marketing of technology.

He has over 230 scientific publications including books. His publications appear in Journal of Business Ethics, Journal of Business Research, European Journal of Marketing and Industrial Marketing Management, Computers in Human Behavior and International Journal of Information Management among others and those have attracted over 7000 citations. He has also appeared in the National TV in Finland (YLE) and National radio (YLE) and he is invited keynote and guest speaker in many practitioner conferences and events. Professor Salo has gained close to 10m€ competitive funding for his research projects.

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