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  • Dr Allen Au in front of a navy blue background

    Dr Allen Au

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Dr Allen Au

Lecturer

Staff Member Details
Email: c.au@ecu.edu.au

Allen received his Ph.D. from the University of Sydney in 2021. Before joining ECU, Allen had worked at National Chung Cheng University, University of Sydney, Hong Kong University of Science and Technology and the Chinese University of Hong Kong. His research is related to strategy and marketing of digital businesses and online user behaviour. His research has appeared in various Australian Business Deans Council (ABDC) A*/A-ranked journals, such as Information & Management, Internet Research, Information Systems Frontiers and Journal of Organizational Computing and Electronic Commerce. He also serves as reviewers and editorial board members for different international journals (e.g., Journal of Strategic Information Systems) and conferences (e.g., International Conference on Information Systems).

Awards and Recognition
  • 2022 - Masterpiece Award - Taiwan Comprehensive University System Young Scholars' Innovative R&D Results Selection, Taiwan Comprehensive University System

Research Areas and Interests
  • Strategy and marketing of digital businesses
  • Online user behaviour

SBL Research Centres or Cluster
  • Business Intelligence Research

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