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Dr Allen Au

Lecturer

Staff Member Details
Email: c.au@ecu.edu.au

Allen received his Ph.D. from the University of Sydney in 2021. Before joining ECU, Allen had worked at National Chung Cheng University, University of Sydney, Hong Kong University of Science and Technology and the Chinese University of Hong Kong. His research is related to strategy and marketing of digital businesses and online user behaviour. His research has appeared in various Australian Business Deans Council (ABDC) A*/A-ranked journals, such as Information & Management, Internet Research, Information Systems Frontiers and Journal of Organizational Computing and Electronic Commerce. He also serves as reviewers and editorial board members for different international journals (e.g., Journal of Strategic Information Systems) and conferences (e.g., International Conference on Information Systems).

  • 2022 - Masterpiece Award - Taiwan Comprehensive University System Young Scholars' Innovative R&D Results Selection, Taiwan Comprehensive University System
  • Strategy and marketing of digital businesses
  • Online user behaviour
  • Business Intelligence Research

Qualifications

  • Doctor of Philosophy, The University of Sydney, 2021.
  • Master of Science in Information and Technology Management, Hong Kong (SAR of China), 2017.
  • Bachelor of Business Administration in Management, Hong Kong (SAR of China), 2014.
  • Bachelor of Science in Computing, Hong Kong (SAR of China), 2014.

Research Outputs

Journal Articles

Journal Articles

Conference Publications

  • Li, G., Au, A., Ho, KK. (2023). Developmental Strategies of Proliferating Cryptocurrencies – A Case Study on Solana. Proceedings of DIGIT 2023 Workshop (10). Association for Information Systems.

Research Student Supervision

No data available

Principal Supervisor

  • Exploring Service Diversity in Hot Crypto-wallet: A Model of Inflow, Roll & Go
  • The Attracting Factors of Health and Fitness YouTuber
  • The Success Factors of Stablecoins: Analysis From the Perspective of Users And Issuer
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