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  • Dr Melissa Fong-Emmerson

    Dr Melissa Fong-Emmerson

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    https://www.linkedin.com/in/melfongemmerson/
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Dr Melissa Fong-Emmerson

Dr Melissa Fong-Emmerson is a Lecturer and Researcher in the School of Business and Law.

Key Research Areas and Interests

  • Social marketing
  • Consumer behaviour
  • Equity, diversity and inclusion
  • Transformative teaching and learning
  • Higher education

Biography

Dr Melissa Fong-Emmerson is a marketing academic whose research and teaching are grounded in over 15 years of professional practice across corporate, government and not-for-profit sectors, leading integrated campaigns, stakeholder engagement and behaviour change initiatives at scale.

Her research advances social marketing and consumer decision-making theory, with a particular focus on higher education equity, diversity and inclusion, and strength-based approaches to social justice and behaviour change. She weaves Aboriginal and Torres Strait Islander methodologies into marketing and social research, drawing on community-grounded frameworks that centre equity and self-determination. Her work aligns with the United Nations Sustainable Development Goals (SDG 4, SDG 8, SDG 10) and Australia's Closing the Gap targets in education, employment and economic participation.

Dr Fong-Emmerson's teaching integrates sustainability, digital capability and inclusive practice through industry-embedded curricula, and she leads cross-school initiatives to embed Aboriginal and Torres Strait Islander perspectives into curriculum and assessment in close partnership with institutional and community stakeholders. Her service extends to the ANZMAC Diversity, Equity and Inclusion Subcommittee and the Marketing Management Journal Editorial Board. Her contributions to inclusive practice and learning innovation have been recognised through a National Award for University Teaching and multiple Vice-Chancellor's Staff Excellence Awards.

Media Topics
  • Social marketing
  • Consumer behaviour
  • Equity, diversity and inclusion
  • Marketing education
  • Indigenising the curriculum
  • Higher education equity

SBL Research Centres or Cluster/s
  • MISE (Marketing, Innovation, Sport, Entrepreneurship) cluster

Awards and Recognition

2026 - Citation of Outstanding Contribution to Student Learning, Australian Awards for University Teaching [AAUT]

2025 - Vice Chancellor’s Staff Excellence Awards: Citation for sustained Commitment to Enhancing Diversity, Equity and Inclusion. Guided by Voices. In collaboration with Kurongkurl Katitjin

2023 - Vice Chancellor Excellence in Learning and Teaching Award - Citation for Outstanding Contributions to Student Learning (International Entrepreneurial Partnerships Program Team), Edith Cowan University

2021 - Vice-Chancellor Staff Excellence Award, Edith Cowan University

2021 - School of Business and Law Dean Award – Innovative Teaching and Learning Practice Award

2020 - School of Business and Law Dean Award - Sessional Staff Award

Current Teaching
  • Marketing (Undergraduate and Postgraduate)
  • Executive Education Digital Marketing

Languages Spoken
  • Malay
  • Hokkien

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