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Dr Ali N. Tehrani

Post Doctoral Research Fellow

Biography

Ali is a research fellow at the School of Business and Law at Edith Cowan University. He earned a PhD in Marketing from the University of Western Australia, specializing in organizational readiness for adopting artificial intelligence. Additionally, he holds an MBA degree with a focus on business strategy. Ali’s research centers on digital transformation and technology implementation in organizations, particularly in the realm of new-age technologies like artificial intelligence. His research has been published in esteemed Q1-ranked journals, such as Technovation (ABDC: A) and Financial Innovation.

In addition to his thriving research career, Ali has been actively involved in teaching at Australian universities since 2020. His teaching portfolio includes units such as Consumer Behavior, Introduction to Marketing, and Services Marketing at both undergraduate and postgraduate levels. Ali’s professional journey extends beyond academia, as he brings insights from seven years of experience as a marketing manager and specialist in diverse industries, including construction and carpet manufacturing.

  • Digital transformation
  • Technology implementation
  • New-age technologies in marketing
  • Artificial intelligence

Business Services- Marketing

  • Artificial intelligence readiness for firms
  • Artificial intelligence adoption strategies for firms

Qualifications

  • Doctor of Philosophy, The University of Western Australia, 2023.
  • Strategic Management (MBA), Iran, 2016.
  • Agricultural Engineering - Agricultural Economics, Iran, 2010.

Research Outputs

Journal Articles

  • Nazaritehrani, A., Ray, S., Roy, S., Gruner, R., Appio, F. (2024). Decoding AI readiness: An in-depth analysis of key dimensions in multinational corporations. Technovation, 131(March 2024), article number 102948. https://doi.org/10.1016/j.technovation.2023.102948.

Journal Articles

  • Nazaritehrani, A., Behzad, M. (2020). Development of E-banking channels and market share in developing countries. Financial Innovation, 6(1), Article number 12. https://doi.org/10.1186/s40854-020-0171-z.

Research Student Supervision

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