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Professor Sam Huang

Professor of Tourism & Services Marketing

Staff Member Details
Telephone: +61 8 6304 2742
Email: s.huang@ecu.edu.au
Campus: Joondalup  
Room: JO2.233  
ORCID iD: https://orcid.org/0000-0003-4990-2788

Professor Sam Huang is a Professorial Research Fellow and Director of the Markets and Services Research Centre (MASRC) in the School of Business and Law.

Key Research Areas

  • Tourism
  • Destination marketing
  • Chinese tourists

Biography

Professor Sam Huang is a research professor in tourism and services marketing in the School of Business and Law, Edith Cowan University (ECU). Prior to joining ECU, he worked in the School of Management at University of South Australia from 2007 to 2016. Sam obtained his PhD from the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. Before pursuing an academic career, he was a central government official in Beijing working for China National Tourism Administration (CNTA) for 7 years. He also worked for an UNWTO Expert Panel for China’s Best Tourism City Standard formulation project. He was an invited research fellow and policy advisor in the Development Research Centre of Anhui Provincial Government in China.

Professor Huang is internationally recognized as a prolific tourism researcher and one of the world leading scholars researching China tourism. His publications frequently appear in top tourism, hospitality, and business management journals. Professor Huang is a founding fellow of the International Association for China Tourism Studies (IACTS). He is the founder of the Australia-China Tourism Forum. Professor Huang is a visiting professor to a number of Chinese universities including Sun Yat-sen University and Jinan University in Guangzhou, and Beijing International Studies University in Beijing, and Sichuan University in Chengdu. Influent in Mandarin Chinese and with both industry and academic experiences in China, Hong Kong and Australia, Sam is ideally positioned to bridge the tourism academia and industries between China and Australia.

Theme Two: Society and Culture; Individual, economic, organisational, political and social transformation

Theme Three: Natural and Built Environments; Human-environment interaction

2020 - Highest Impact Publication Award, (ECU School of Business and Law)

2020 - Excellence in Research Award, (ECU School of Business and Law)

2019 - Excellence in Research Award (ECU School of Business and Law)

2019 - Highest Impact Publication Award (ECU School of Business and Law)

2018 - Mentorship in Research Award (ECU School of Business and Law)

2018 - Highest Impact Publication Award (ECU School of Business and Law)

2015 - Research Excellence Commendation Award  (UniSA Business School)

2014 - Top Mid Career Researcher Award (UniSA Business School)

2013 - 5-Year Supported Researcher (Bronze) Award (UniSA)

2011 - ECR Research Excellence Award (UniSA Business School)

2010 - The Gary Crilley Researcher of the Year Award

2010 - Early Career Researcher International Travel Award (UniSA)

  • International Association for China Tourism Studies (IACTS)
  • Council for Australian University Tourism and Hospitality Education (CAUTHE)
  • International Council of Hotel, Restaurant and Institutional Education (I-CHRIE)
  • Asia Pacific Council of Hotel, Restaurant and Institutional Education (APacCHRIE)

Qualifications

  • Doctor of Philosophy, Hong Kong (SAR of China), 2007.

Research Outputs

Journal Articles

  • Luo, J., Huang, S., Wang, R. (2021). A fine-grained sentiment analysis of online guest reviews of economy hotels in China. Journal of Hospitality Marketing and Management, 30(1), 71-95. https://doi.org/10.1080/19368623.2020.1772163.
  • Huang, S., Yu, Z., Shao, Y., Yu, M., Li, Z. (2021). Relative effects of human capital, social capital and psychological capital on hotel employees’ job performance. International Journal of Contemporary Hospitality Management, 33(2), 490-512. https://doi.org/10.1108/IJCHM-07-2020-0650.

Book Chapters

Journal Articles

  • Tao, C., Huang, S., Brown, G. (2020). The impact of festival participation on ethnic identity: The case of Yi Torch Festival. Event Management: an international journal, 24(4), 527-536. https://doi.org/10.3727/152599519X15506259856156.
  • Wen, J., Huang, S. (2020). Chinese tourists’ motivations of visiting a highly volatile destination: a means-end approach. Tourism Recreation Research, 45(1), 80-93. https://doi.org/10.1080/02508281.2019.1637078.
  • Li, Z., Shu, H., Tan, T., Huang, S., Zha, J. (2020). Does the Demographic Structure Affect Outbound Tourism Demand? A Panel Smooth Transition Regression Approach. Journal of Travel Research, 59(5), 893-908. https://doi.org/10.1177/0047287519867141.
  • Chen, G., Huang, S. (2020). Backpacker tourism: a perspective article. Tourism Review, 75(1), 158-161. https://doi.org/10.1108/TR-06-2019-0271.
  • Li, Y., Huang, S., Song, L. (2020). Opportunity and necessity entrepreneurship in the hospitality sector: Examining the institutional environment influences. Tourism Management Perspectives, 34(April 2020), Article number 100665. https://doi.org/10.1016/j.tmp.2020.100665.
  • Chen, G., Zhao, L., Huang, S. (2020). Backpacker identity: Scale development and validation. Journal of Travel Research, 59(2), 281-294. https://doi.org/10.1177/0047287519829255.
  • Wen, J., Yu, C., Huang, S., Goh, E. (2020). Perceived constraint and negotiation of Chinese outbound senior tourists. Anatolia: an international journal of tourism and hospitality research, 31(1), 149-153. https://doi.org/10.1080/13032917.2020.1711786.
  • Huang, S., Pearce, J., Wen, J., Dowling, R., Smith, AJ. (2020). Segmenting Western Australian national park visitors by perceived benefits: A factor-item mixed approach. International Journal of Tourism Research, 22(6), 814-824. https://doi.org/10.1002/jtr.2382.
  • Li, Z., Chen, H., Huang, S., Wanichwasin, P., Cui, R. (2020). Resident perceptions of Chinese tourists in Thailand. Tourism Review, 2020(Article in press), 1-10. https://doi.org/10.1108/TR-10-2019-0443.
  • Gu, Q., Qiu, H., King, BE., Huang, S. (2020). Understanding the wine tourism experience: The roles of facilitators, constraints, and involvement. Journal of Vacation Marketing, 26(2), 211-229. https://doi.org/10.1177/1356766719880253.
  • Cui, R., Huang, S., Chen, H., Zhang, Q., Li, Z. (2020). Tourist inertia in satisfaction-revisit relation. Annals of Tourism Research, 82(May 2020), article number 102771. https://doi.org/10.1016/j.annals.2019.102771.
  • Huang, L., Yin, X., Yang, Y., Luo, M., Huang, S. (2020). “Blessing in disguise”: the impact of the Wenchuan earthquake on inbound tourist arrivals in Sichuan, China. Journal of Hospitality and Tourism Management, 42(March 2020), 58-66. https://doi.org/10.1016/j.jhtm.2019.11.011.
  • Wang, J., Luo, Q., Huang, S., Yang, R. (2020). Restoration in the exhausted body? Tourists on the rugged path of pilgrimage: Motives, experiences, and benefits. Journal of Destination Marketing and Management, 15(March 2020), Article number 100407. https://doi.org/10.1016/j.jdmm.2019.100407.
  • Wen, J., Huang, S., Goh, E. (2020). Effects of perceived constraints and negotiation on learned helplessness: A study of Chinese senior outbound tourists. Tourism Management: research, policies, practice, 78(June 2020), Article number 104059. https://doi.org/10.1016/j.tourman.2019.104059.
  • Zuo, B., Huang, S. (2020). A Structural Change and Productivity Perspective of Tourism’s Contribution to Economic Growth: The Case of Zhangjiajie in China. Journal of Travel Research, 59(3), 465-476. https://doi.org/10.1177/0047287519841720.
  • Liu, S., Lai, D., Huang, S., Li, Z. (2020). Scale development and validation of anime tourism motivations. Current Issues in Tourism, 2020(Article in press), Article in press. https://doi.org/10.1080/13683500.2020.1854198.
  • Wang, R., Luo, J., Huang, S. (2020). Developing an artificial intelligence framework for online destination image photos identification. Journal of Destination Marketing and Management, 18(December 2020), Article number 100512. https://doi.org/10.1016/j.jdmm.2020.100512.
  • Huang, Z., Huang, S., Yang, Y., Tang, Z., Yang, Y., Zhou, Y. (2020). In pursuit of happiness: Impact of the happiness level of a destination country on Chinese tourists' outbound travel choices. International Journal of Tourism Research, 2020(Article in press), 1-13. https://doi.org/10.1002/jtr.2421.
  • Shao, Y., Huang, S., Wang, Y., Li, Z., Luo, M. (2020). Evolution of international tourist flows from 1995 to 2018: A network analysis perspective. Tourism Management Perspectives, 36(October 2020), Article number 100752. https://doi.org/10.1016/j.tmp.2020.100752.

Journal Articles

  • Su, L., Huang, S., Nejati Ajibisheh, M. (2019). Perceived justice, community support, community identity and residents' quality of life: Testing an integrative model. Journal of Hospitality and Tourism Management, 41(December 2019), 1-11. https://doi.org/10.1016/j.jhtm.2019.08.004.
  • Huang, S., Crotts, J. (2019). Relationships between Hofstede's cultural dimensions and tourist satisfaction: A cross-country cross-sample examination. Tourism Management: research, policies, practice, 72(June 2019), 232-241. https://doi.org/10.1016/j.tourman.2018.12.001.
  • Su, L., Huang, S., Pearce, J. (2019). Toward a model of destination resident-environment relationship: the case of Gulangyu, China. Journal of Travel and Tourism Marketing, 36(4), 469-483. https://doi.org/10.1080/10548408.2019.1568954.
  • Volgger, M., Huang, S. (2019). Scoping irresponsible behaviour in hospitality and tourism: widening the perspective of CSR. International Journal of Contemporary Hospitality Management, 31(6), 2526-2543. https://doi.org/10.1108/IJCHM-05-2018-0367.
  • Wen, J., Huang, S. (2019). The effects of push and pull travel motivations, personal values, and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba. Asia Pacific Journal of Tourism Research, 24(8), 805-821. https://doi.org/10.1080/10941665.2019.1635504.
  • Tao, B., Goh, E., Huang, S., Moyle, B. (2019). Travel constraint perceptions of people with mobility disability: a study of Sichuan earthquake survivors. Tourism Recreation Research, 44(2), 203-216. https://doi.org/10.1080/02508281.2019.1589085.
  • Chen, G., Huang, S., Hu, X. (2019). Backpacker Personal Development, Generalized Self-Efficacy, and Self-Esteem: Testing a Structural Model. Journal of Travel Research, 58(4), 680-694. https://doi.org/10.1177/0047287518768457.
  • Huang, S., Chen, G., Luo, X., Bao, J. (2019). Evolution of tourism research in China after the Millennium: Changes in Research Themes, Methods, and Researchers. Journal of China Tourism Research, 15(3), 420-434. https://doi.org/10.1080/19388160.2018.1515684.
  • Huang, S., Yu, Z., Li, Z. (2019). Australia's national government grants in tourism research. Anatolia: an international journal of tourism and hospitality research, 30(4), 629-631. https://doi.org/10.1080/13032917.2019.1668728.
  • Fardous, J., Du, JT., Hansen, P., Choo, KR., Huang, S. (2019). Group trip planning and information seeking behaviours by mobile social media users: A study of tourists in Australia, Bangladesh and China. Journal of Information Science, 2019(Article in press), 1-17. https://doi.org/10.1177/0165551519890515.
  • Huang, S., Wei, X. (2019). Offline versus online travel experience sharing: the national profile of China. International Journal of Culture, Tourism and Hospitality Research, 13(2), 183-189. https://doi.org/10.1108/IJCTHR-05-2018-0058.
  • Bao, J., Huang, S., Chen, G. (2019). Forty years of China tourism research: Reflections and Prospects. Journal of China Tourism Research, 15(3), 283-294. https://doi.org/10.1080/19388160.2019.1633979.
  • Liu, Z., Huang, S., Liang, S. (2019). Does brand personification matter in consuming China's tourism real estate products? A new perspective on brand personality, self-congruity and brand loyalty. Journal of China Tourism Research, 15(4), 435-454. https://doi.org/10.1080/19388160.2018.1516586.
  • Gu, Q., Huang, S. (2019). Profiling Chinese wine tourists by wine tourism constraints: A comparison of Chinese Australians and long-haul Chinese tourists in Australia. International Journal of Tourism Research, 21(2), 206-220. https://doi.org/10.1002/jtr.2255.
  • Wen, J., Huang, S. (2019). Chinese Tourists Visiting Volatile Destinations: Integrating Cultural Values into Motivation-based Segmentation. Journal of China Tourism Research, 15(4), 520-540. https://doi.org/10.1080/19388160.2019.1589610.
  • Wen, J., Huang, S., Ying, T. (2019). Relationships between Chinese cultural values and tourist motivations: A study of Chinese tourists visiting Israel. Journal of Destination Marketing and Management, 14(December 2019), Article number 100367. https://doi.org/10.1016/j.jdmm.2019.100367.
  • Chen, G., Xi, W., Huang, S., Hu, X. (2019). Influences of coastal resort vacationers' environmental and climate satisfactions on their perceived destination restorative qualities. Resources Science, 41(3), 430-440. https://doi.org/10.18402/resci.2019.03.02.
  • Huang, S., Van Der Veen, R. (2019). The moderation of gender and generation in the effects of perceived destination image on tourist attitude and visit intention: A study of potential Chinese visitors to Australia. Journal of Vacation Marketing, 25(3), 375-389. https://doi.org/10.1177/1356766718814077.
  • Xu, F., Huang, S., Li, S. (2019). Time, money, or convenience: what determines Chinese consumers' continuance usage intention and behavior of using tourism mobile apps?. International Journal of Culture, Tourism and Hospitality Research, 13(3), 288-302. https://doi.org/10.1108/IJCTHR-04-2018-0052.
  • Lu, Y., Chen, G., Huang, S., Bao, J. (2019). Understanding Chinese tourists' perceptions of Cantonese as a regional dialect. Tourism Management: research, policies, practice, 71(April 2019), 127-136. https://doi.org/10.1016/j.tourman.2018.10.006.
  • Wen, J., Huang, S., Hou, P. (2019). Emotional intelligence, emotional labor, perceived organizational support, and job satisfaction: A moderated mediation model. International Journal of Hospitality Management, 81(August 2019), 120-130. https://doi.org/10.1016/j.ijhm.2019.01.009.

Book Chapters

  • Huang, S., Gao, H. (2018). Developing Australia's food and wine tourism towards the Chinese visitor market. Food, Wine and China: A tourism perspective (100-120). Routledge.

Journal Articles

  • Liu, Z., Yin, J., Huang, S. (2018). Managing tourism impacts in China's wetlands: a total relationship flow management perspective. Asia Pacific Journal of Tourism Research, 23(3), 231-244. https://doi.org/10.1080/10941665.2017.1421239.
  • Wei, X., Huang, S., Yap, G., Wu, X., Taivan, A. (2018). The influence of national holiday structure on domestic tourism expenditure: Evidence from China. Tourism Economics: the business and finance of tourism and recreation, 24(7), 781-800. https://doi.org/10.1177/1354816618778644.
  • Huang, S. (2018). China Tourism Research: Observations, thoughts and recommendations from an overseas scholar. Tourism and Hospitality Prospects, 2(5), 1-10. https://doi.org/10.12054/lydk.bisu.80.
  • Pearce, J., Huang, S., Su, L. (2018). How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective. Journal of Business Research, 86(May 2018), 179-189. https://doi.org/10.1016/j.jbusres.2018.02.011.
  • Wang, W., Yi, L., Wu, M., Pearce, PL., Huang, S. (2018). Examining Chinese adult children's motivations for traveling with their parents. Tourism Management: research, policies, practice, 69(December 2018), 422-433. https://doi.org/10.1016/j.tourman.2018.06.024.
  • Zuo, B., Huang, S. (2018). Revisiting the tourism-led economic growth hypothesis: the case of China. Journal of Travel Research, 57(2), 151-163. https://doi.org/10.1177/0047287516686725.
  • Huang, S., Chen, G. (2018). Perceived personal development benefits from backpacking: A cross-cultural comparison. Tourism, Culture and Communication, 18(4), 275-286. https://doi.org/10.3727/109830418X15369281878413.
  • Huang, S., Van Der Veen, R., Song, Z. (2018). The impact of coping strategies on occupational stress and turnover intentions among hotel employees. Journal of Hospitality Marketing and Management, 27(8), 926-945. https://doi.org/10.1080/19368623.2018.1471434.
  • Chen, G., Huang, S. (2018). Towards an improved typology approach to segmenting cultural tourists. International Journal of Tourism Research, 20(2), 247-255. https://doi.org/10.1002/jtr.2177.
  • Chen, G., Huang, S. (2018). Understanding Chinese Cultural Tourists: Typology and Profile. Journal of Travel and Tourism Marketing, 35(2), 162-177. https://doi.org/10.1080/10548408.2017.1350253.
  • Huang, S., Wei, X. (2018). Chinese outbound travel: Understanding the socioeconomic drivers. International Journal of Tourism Research, 20(1), 25-37. https://doi.org/10.1002/jtr.2150.
  • Gu, Q., Zhang, HQ., King, B., Huang, S. (2018). Wine tourism involvement: a segmentation of Chinese tourists. Journal of Travel and Tourism Marketing, 35(5), 633-648. https://doi.org/10.1080/10548408.2017.1401031.

Conference Publications

  • Pearce, J., Huang, S., Crotts, J., Gu, Q. (2018). Examining the connection of wine tourism to wine export in China: The case of Margaret River. Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research (665-669). Newcastle Business School, The University of Newcastle.

Journal Articles

  • Yang, X., Li, G., Huang, S. (2017). Perceived online community support, member relations, and commitment: Differences between posters and lurkers. Information and Management, 54(2), 154-165. https://doi.org/10.1016/j.im.2016.05.003.
  • Yang, S., Huang, S., Shen, G. (2017). Modelling Chinese consumer choice behavior with budget accommodation services. International Journal of Culture, Tourism and Hospitality Research, 11(3), 341-354. https://doi.org/10.1108/IJCTHR-02-2016-0019.
  • Lui, B., Huang, S., Fu, H. (2017). An application of network analysis on tourist attractions: The case of Xinjiang, China. Tourism Management: research, policies, practice, 58(Feb 2017), 132-141. https://doi.org/10.1016/j.tourman.2016.10.009.
  • Li, Y., Huang, S. (2017). Hospitality service climate, employee service orientation, career aspiration and performance: a moderated mediation model. International Journal of Hospitality Management, 67(July 2017), 24-32. https://doi.org/10.1016/j.ijhm.2017.07.012.
  • Chen, G., Huang, S., Zhang, D. (2017). Understanding Chinese vacationers' perceived destination restorative qualities: Cross-cultural validation of the perceived destination restorative qualities scale. Journal of Travel and Tourism Marketing, 34(8), 1115-1127. https://doi.org/10.1080/10548408.2017.1298494.
  • Gao, H., Huang, S., Brown, G. (2017). The influence of face on Chinese tourists gift purchase behaviour: The moderating role of the gift giver-receiver relationship. Tourism Management: research, policies, practice, 62(October 2017), 97-106. https://doi.org/10.1016/j.tourman.2017.03.013.
  • Hosany, S., Prayag, G., Van Der Veen, R., Huang, S., Deesilatham, S. (2017). Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ emotions and Intention to Recommend. Journal of Travel Research, 56(8), 1079-1093. https://doi.org/10.1177/0047287516678088.
  • Chen, G., Huang, S. (2017). Toward a theory of backpacker personal development: Cross-cultural validation of the BPD scale. Tourism Management: research, policies, practice, 59(1 April), 630-639. https://doi.org/10.1016/j.tourman.2016.09.017.
  • Gross, MJ., Huang, S., Ding, Y. (2017). Chinese hotel firm internationalisation: Jin Jiang's joint venture acquisition. International Journal of Contemporary Hospitality Management, 29(11), 2730-2750. https://doi.org/10.1108/IJCHM-03-2016-0147.
  • Li, X., Huang, S., Song, C. (2017). China’s outward foreign direct investment in tourism. Tourism Management: research, policies, practice, 59(April 2017), 1-6. https://doi.org/10.1016/j.tourman.2016.07.007.

Book Chapters

Journal Articles

  • Su, L., Huang, S., Huang, J. (2016). Effects Of Destination Social Responsibility and Tourism Impacts On Residents’ Support For Tourism and Perceived Quality Of Life. Journal of Hospitality and Tourism Research, 2016(30 September), 19p.. https://doi.org/10.1177/1096348016671395.
  • Zuo, B., Huang, S., Lui, L. (2016). Tourism as an agent of political socialization. International Journal of Tourism Research, 18(2), 176-185. https://doi.org/10.1002/jtr.2044.
  • Lui, Z., Huang, S., Hallak, R., Liang, M. (2016). Chinese consumers' brand personality perceptions of tourism real estate firms. Tourism Management: research, policies, practice, 52(online), 310-326. https://doi.org/10.1016/j.tourman.2015.06.022.
  • Hsu, C., Huang, S. (2016). Reconfiguring Chinese cultural values and their tourism implications. Tourism Management: research, policies, practice, 54(June 01), 230-242. https://doi.org/10.1016/j.tourman.2015.11.011.
  • Chen, G., Huang, S., Bao, J. (2016). The multiple logics of tourism development in China. Journal of Sustainable Tourism, 24(12), 1655-1673. https://doi.org/10.1080/09669582.2016.1178754.
  • Huang, S., Afsharifar, A., Van Der Veen, R. (2016). Examining the moderating role of prior knowledge in the relationship between destination experiences and tourist satisfaction. Journal of Vacation Marketing, 22(4), 320-334. https://doi.org/10.1177/1356766715618996.
  • Xu, J., Huang, S. (2016). Exploring Mainland Chinese students’ motivations of re-visiting Hong Kong as a familiar place and their links to student life experiences. Journal of Destination Marketing and Management, 7(March), 50-57. https://doi.org/10.1016/j.jdmm.2016.08.004.
  • Huang, S., Chen, G. (2016). Current state of tourism research in China. Tourism Management Perspectives, 20(1 Oct), 10-18. https://doi.org/10.1016/j.tmp.2016.06.002.
  • Luo, X., Huang, S. (2016). A comparative study between Chinese and Western backpackers: seeing with the host gaze. Tourism Tribune, 31(11), 32-41.

Books

  • Huang, S., Chen, G. (2015). Tourism Research in China: Themes and Issues. Tourism Essentials, 3, 152. Channel View Publications.

Book Chapters

  • Nguyen, I., Huang, S. (2015). Mainland Chinese outbound tourism to Australia: Recent progress. Chinese outbound tourism 2.0 (133-149). Apple Academic Press.

Journal Articles

  • Lee, IS., Huang, S. (2015). Understanding motivations and benefits of attending a multicultural festival. Tourism Analysis, 20(2), 201-213. https://doi.org/10.3727/108354215X14265319207470.
  • Su, L., Huang, S., Chen, X. (2015). Effects of Service Fairness and Service Quality on Tourist Behavioral Intentions and Subjective Well-being. Journal of Travel and Tourism Marketing, 32(3), 290-307. https://doi.org/10.1080/10548408.2014.896766.
  • Fu, H., Wu, DC., Huang, S., Song, H., Gong, J. (2015). Monetary or nonmonetary compensation for service failure? A study of customer preferences under various loci of causality. International Journal of Hospitality Management, 46(2015), 55-64. https://doi.org/10.1016/j.ijhm.2015.01.006.
  • Huang, S., Keating, B., Kriz, A., Hueng, V. (2015). Chinese outbound tourism: an epilogue. Journal of travel and Tourism Marketing. Journal of Travel and Tourism Marketing, 32(1-2), 153-159. https://doi.org/10.1080/10548408.2014.986018.
  • Su, L., Huang, S., Van Der Veen, R., Chen, X. (2015). Corporate Social Responsibility, Corporate Reputation, Customer Emotions and Behavioral Intentions: A Structural Equation Modelling Analysis. Journal of China Tourism Research, 10(4), 511-529. https://doi.org/10.1080/19388160.2014.958606.
  • Hsu, C., Liu, Z., Huang, S. (2015). Acquiring Intangible Resources through Entrepreneurs’ Network Ties: A Study of Chinese Economy Hotel Chains. Cornell Hospitality Quarterly: hospitality leadership through learning, 56(3), 273-284. https://doi.org/10.1177/1938965513518659.
  • Brown, G., Huang, S. (2015). Interpreting tourism at Olympic sites: a cross-cultural analysis of the Beijing Olympic Green. International Journal of Tourism Research, 17(4), 364-374. https://doi.org/10.1002/jtr.1994.
  • Luo, X., Huang, S., Brown, G. (2015). Backpacking in China: A netnographic analysis of Donkey Friends' travel behaviour. Journal of China Tourism Research, 11(1), 67-84. https://doi.org/10.1080/19388160.2014.908757.
  • Huang, S., Weiler, B., Assaker, G. (2015). Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. Journal of Travel Research, 54(3), 344-358. https://doi.org/10.1177/0047287513517426.
  • Huang, S., Lee, IS. (2015). Motivations for attending a multicultural festival: visitor ethnicity matters. Anatolia: an international journal of tourism and hospitality research, 26(1), 92-95. https://doi.org/10.1080/13032917.2014.949806.
  • Li, Y., Fu, H., Huang, S. (2015). Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices. International Journal of Hospitality Management, 51(2015), 19-29. https://doi.org/10.1016/j.ijhm.2015.08.008.
  • Wei, X., Huang, S., Stodolska, M., Yu, Y. (2015). Leisure time, leisure activities and happiness in China: Evidence from a nationwide survey. Journal of Leisure Research, 47(5), 556-576. https://doi.org/10.18666/JLR-2015-V47-I5-6120.
  • Wang, Y., Huang, S., Kim, AK. (2015). Toward a framework integrating authenticity and integrity in heritage tourism. Journal of Sustainable Tourism, 23(10), 1468-1481. https://doi.org/10.1080/09669582.2015.1047375.
  • Luo, X., Brown, G., Huang, S. (2015). Host perceptions of backpackers: Examining the influence of intergroup contact. Tourism Management: research, policies, practice, 50(October 2015), 292-305. https://doi.org/10.1016/j.tourman.2015.03.009.
  • Keating, B., Huang, S., Kriz, A., Hueng, V. (2015). A systematic review of the Chinese outbound tourism literature: 1983-2012. Journal of Travel and Tourism Marketing, 32(1-2), 2-17. https://doi.org/10.1080/10548408.2014.986009.

Books

  • Huang, S., Sun, X. (2014). Economy hotels in China: A glocalised innovative hospitality sector. Routledge Contemporary China series, 179. Routledge. https://doi.org/10.4324/9780203379820.

Journal Articles

  • Chen, G., Bao, J., Huang, S. (2014). Segmenting Chinese backpackers by travel motivations. International Journal of Tourism Research, 16(4), 355-367. https://doi.org/10.1002/jtr.1928.
  • Zou, T., Huang, S., Ding, P. (2014). Toward a community-driven development model of rural tourism: The Chinese experience. International Journal of Tourism Research, 16(3), 261-271. https://doi.org/10.1002/jtr.1925.
  • Li, G., Yang, X., Huang, S. (2014). Effects of social capital and community support on online community members' intention to create user-generated content. Journal of Electronic Commerce Research, 15(3), 190-199.
  • Chen, G., Bao, J., Huang, S. (2014). Developing a scale to measure backpackers’ personal development. Journal of Travel Research, 53(4), 522-536. https://doi.org/10.1177/0047287513500392.
  • Huang, S., Liu, Z., Hsu, C. (2014). Customer Experiences with Economy Hotels in China: Evidence from mystery guests. Journal of Hospitality Marketing and Management, 23(3), 266-293. https://doi.org/10.1080/19368623.2013.787919.

Book Chapters

  • Ryan, C., Huang, S. (2013). Chinese tourism research: an international perspective. Tourism in China: Destinations, Planning and Experiences (304-315). Channel View Publications.
  • Huang, S., Ryan, C. (2013). Policy implementation, destination evolution, and resident perceptions of MICE tourism. Tourism in China: Destinations, Planning and Experiences (115-128). Channel View Publications.
  • Huang, S., Ryan, C., Yang, C. (2013). Local Governments’ roles in developing tourism. Tourism in China: Destinations, Planning and Experiences (190-207). Channel View Publications.

Journal Articles

  • Gross, M., Gao, H., Huang, S. (2013). China hotel research: A systematic review of the English language academic literature. Tourism Management Perspectives, 6(April), 68-78. https://doi.org/10.1016/j.tmp.2012.11.004.
  • Gross, M., Huang, S. (2013). The domestic development experience of a hotel firm 'with Chinese characteristics': the case of Jin Jiang. Cornell Hospitality Quarterly: hospitality leadership through learning, 54(2), 211-224. https://doi.org/10.1177/1938965512466286.

Journal Articles

  • Huang, S. (2012). Similar exercises, different consequences: An examination of tourism research in national research assessment frameworks. Tourism Management Perspectives, 2-3(April), 13-18. https://doi.org/10.1016/j.tmp.2012.01.003.
  • Wang, X., Huang, S., Zou, T., Yan, H. (2012). Effects of the high speed rail network on China's regional tourism development. Tourism Management Perspectives, 1(1), 34-38. https://doi.org/10.1016/j.tmp.2011.10.001.
  • Hsu, C., Lui, Z., Huang, S. (2012). Managerial ties in economy hotel chains in China: Comparison of different ownership types during entrepreneurial processes. International Journal of Contemporary Hospitality Management, 24(3), 477-495. https://doi.org/10.1108/09596111211217923.
  • Hsu, C., Huang, S. (2012). An extension of the Theory of Planned Behavior Model for tourists. Journal of Hospitality and Tourism Research, 36(3), 390-417. https://doi.org/10.1177/1096348010390817.
  • Assaker, G., Huang, S., Hallak, R. (2012). Applications of partial least squares structural equation modeling in tourism research: A methodological review. Tourism Analysis, 17(5), 679-686. https://doi.org/10.3727/108354212X13485873914128.

Journal Articles

Research Projects

  • A review and critique of tourism industry policies in Australia and New Zealand, Shanghai Spring International Travel Service Co. Ltd, Grant, 2020, $2,136.
  • Western Australia's place in the Chinese outbound tourism market boom., Edith Cowan University, ECU Industry Engagement Grant, 2019 ‑ 2020, $22,000.
  • Australian residents’ image perceptions of China as a tourist destination and their association with Australian residents’ tourist behaviours of visiting China, China National Tourist Office, China National Tourist Office, 2020, $42,017.
  • Tourism Research Australia: A division of Australian Trade and Investment Commission Survey into the barriers that restrict regional dispersal of Chinese independent travellers (holiday makers) in Australia., Australian Trade and Investment Commission, Approach to Market, 2017 ‑ 2018, $13,895.
  • Would history repeat itself? Comparing Chinese tourism with Japanese tourism in Australia , Edith Cowan University, ECU Collaboration Enhancement Scheme - 2017 Round 1, 2017 ‑ 2018, $2,820.
  • Souvenir, Place Attachment and Self-Identity: A Chinese discourse, Edith Cowan University, School of Business & Law Markets & Services Research Centre Grant, 2017, $3,000.

Research Student Supervision

Principal Supervisor

  • Doctor of Philosophy, Migrant residents' pro-destination marketing behaviours towards their residential place: A case study of Chinese migrant residents in Western Australia
  • Doctor of Philosophy, The influence of social interactions on tourist experience and tourist satisfaction: A study of group package tours in Vietnam

Associate Supervisor

  • Doctor of Philosophy, Inter-organisational transfer of knowledge in tourism
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