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Professor Sam Huang

Professor of Tourism & Services Marketing

Contact Information Telephone: +61 8 6304 2742, Email:, Campus: Joondalup, Room: JO2.233
Staff Member Details
Telephone: +61 8 6304 2742
Campus: Joondalup  
Room: JO2.233  


Professor Sam Huang is a Professorial Research Fellow and Director of the Markets and Services Research Centre (MASRC) in the School of Business and Law.

Key research areas

  • Tourism
  • Destination marketing
  • Chinese tourists


Professor Sam Huang is a research professor in tourism and services marketing in the School of Business and Law. Prior to joining ECU, he worked in the School of Management at University of South Australia from 2007 to 2016. Sam obtained his PhD from the School of Hotel and Tourism Management,The Hong Kong Polytechnic University. Before pursuing an academic career, he was a central government official in Beijing working for China National Tourism Administration (CNTA) for 7 years.

Professor Huang is internationally recognised as a prolific tourism researcher and one of the world leading scholars researching China tourism. His publications frequently appear in top tourism, hospitality, and business management journals such as Tourism Management, Journal of Travel Research, Annals of Tourism Research, International Journal of Hospitality Management, Cornell Hospitality Quarterly, and Information and Management.

Professor Huang is a founding fellow of the International Association for China Tourism Studies (IACTS). He is the founder of the Australia-China Tourism Forum. Sam holds a PhD in Tourism, a Master of Education (Beijing Normal University), a Postgraduate Certificate in Public Administration (Chinese Academy of Governance) and a Bachelor of Education (Henan University).

Professor Huang is a visiting professor to a number of Chinese universities including Sun Yat-sen University and Jinan University in Guangzhou, and Beijing International Studies University in Beijing. Influent in Mandarin Chinese and with both industry and academic experiences in China, Hong Kong and Australia, Sam is ideally positioned to bridge the tourism academia and industries between China and Australia.

  • Theme two: Society and Culture; Individual, economic, organisational, political and social transformation
  • Theme three: Natural and Built Environments; Human-environment interaction
  • 2019 - Excellence in Research Award ( ECU School of Business and Law)
  • 2019 - Highest Impact Publication Award ( ECU School of Business and Law)
  • 2018 - Mentorship in Research Award ( ECU School of Business and Law)
  • 2018 - Highest Impact Publication Award ( ECU School of Business and Law)
  • 2015 - Research Excellence Commendation Award  (UniSA Business School)
  • 2014 - Top Mid Career Researcher Award (UniSA Business School)
  • 2013 - 5-Year Supported Researcher (Bronze) Award (UniSA)
  • 2011 - ECR Research Excellence Award (UniSA Business School)
  • 2010 - The Gary Crilley Researcher of the Year Award
  • 2010 - Early Career Researcher International Travel Award (UniSA)
  • International Association for China Tourism Studies (IACTS)
  • Council for Australian University Tourism and Hospitality Education (CAUTHE)
  • International Council of Hotel, Restaurant and Institutional Education (I-CHRIE)
  • Asia Pacific Council of Hotel, Restaurant and Institutional Education (APacCHRIE)


  • Doctor of Philosophy, Hong Kong (SAR of China), 2007.


Recent Research Grants

  • A review and critique of tourism industry policies in Australia and New Zealand,  Shanghai Spring International Travel Service Co. Ltd,  Grant,  2020,  $9,651.
  • Western Australia's place in the Chinese outbound tourism market boom.,  Edith Cowan University,  ECU Industry Engagement Grant,  2019 - 2020,  $65,998.
  • Australian residents’ image perceptions of China as a tourist destination and their association with Australian residents’ tourist behaviours of visiting China,  China National Tourist Office,  China National Tourist Office,  2020,  $52,017.
  • Tourism Research Australia: A division of Australian Trade and Investment Commission Survey into the barriers that restrict regional dispersal of Chinese independent travellers (holiday makers) in Australia.,  Australian Trade and Investment Commission,  Approach to Market,  2017 - 2018,  $13,895.
  • Would history repeat itself? Comparing Chinese tourism with Japanese tourism in Australia ,  Edith Cowan University,  ECU Collaboration Enhancement Scheme - 2017 Round 1,  2017 - 2018,  $2,820.
  • Souvenir, Place Attachment and Self-Identity: A Chinese discourse,  Edith Cowan University,  School of Business & Law Markets & Services Research Centre Grant,  2017,  $3,000.

Recent Publications (within the last five years)


  • Huang, S., Chen, G., (2015), Tourism Research in China: Themes and Issues. Tourism Essentials, 3, , 152, Bristol, England, Channel View Publications.

Book Chapters

  • Huang, S., Gao, H., (2018), Developing Australia's food and wine tourism towards the Chinese visitor market. Food, Wine and China: A tourism perspective, 100-120, London, UK, Routledge.
  • Huang, S., (2016), Laws and Regulations Shaping Outbound Tourism: The Case of China. The World Meets Asian Tourists, 7(19), 21-38, online Dec 2016, Emerald Group Publishing Limited, DOI: 10.1108/S2042-144320160000007003.
  • Nguyen, I., Huang, S., (2015), Mainland Chinese outbound tourism to Australia: Recent progress. Chinese outbound tourism 2.0, 133-149, Oakville, Canada, Apple Academic Press.

Journal Articles

  • Wen, J., Huang, S., (2020), Chinese tourists’ motivations of visiting a highly volatile destination: a means-end approach. Tourism Recreation Research, 45(2020), 80-93, DOI: 10.1080/02508281.2019.1637078.
  • Wang, J., Luo, Q., Huang, S., Yang, R., (2020), Restoration in the Exhausted Body? Tourists on the Rugged Path of Pilgrimage: Motives, Experiences, and Benefits. Journal of Destination Marketing and Management, 15, , 1-13, DOI: 10.1016/j.jdmm.2019.100407.
  • Huang, L., Yin, X., Yang, Y., Luo, M., Huang, S., (2020), “Blessing in disguise”: the impact of Wenchuan Earthquake on inbound tourist arrivals in Sichuan, China. Journal of Hospitality and Tourism Management, 42, , 58-66, DOI: 10.1016/j.jhtm.2019.11.011.
  • Chen, G., Huang, S., (2020), Backpacker tourism: a perspective article. Tourism Review, 75(1), 158-161, Bingley, UK, Emerald Group Publishing Ltd, DOI: 10.1108/TR-06-2019-0271.
  • Gu, Q., Qiu, H., King, BE., Huang, S., (2020), Understanding the wine tourism experience: The roles of facilitators, constraints, and involvement. Journal of Vacation Marketing, 26(2), 211-229, DOI: 10.1177/1356766719880253.
  • Cui, R., Huang, S., Chen, H., Zhang, Q., Li, Z., (2020), Tourist inertia in satisfaction-revisit relation. Annals of Tourism Research, 82(May 2020), article number 102771, DOI: 10.1016/j.annals.2019.102771.
  • Li, Y., Huang, S., Song, L., (2020), Opportunity and necessity entrepreneurship in the hospitality sector: Examining the institutional environment influences. Tourism Management Perspectives, 34, , 1013, DOI: 10.1016/j.tmp.2020.100665.
  • Chen, G., Zhao, L., Huang, S., (2020), Backpacker identity: Scale development and validation. Journal of Travel Research, 59(2), 281-294, DOI: 10.1177/0047287519829255.
  • Wen, J., Huang, S., Goh, E., (2020), Effects of perceived constraints and negotiation on learned helplessness: A study of Chinese senior outbound tourists. Tourism Management: research, policies, practice, 78(n/a), in press, DOI: 10.1016/j.tourman.2019.104059.
  • Wen, J., Yu, C., Huang, S., Goh, E., (2020), Perceived constraint and negotiation of Chinese outbound senior tourists. Anatolia, in press(in press), in press, DOI: 10.1080/13032917.2020.1711786.
  • Li, Z., Shu, H., Tan, T., Huang, S., Zha, J., (2020), Does the demographic structure affect outbound tourism demand? A panel smooth transition regression approach. Journal of Travel Research, 59(5), 893-908, DOI: 10.1177/0047287519867141.
  • Xu, F., Huang, S., Li, S., (2019), Time, money, or convenience: what determines Chinese consumers' continuance usage intention and behavior of using tourism mobile apps?. International Journal of Culture, Tourism and Hospitality Research, 13(3), 288-302, DOI: 10.1108/IJCTHR-04-2018-0052.
  • Su, L., Huang, S., Nejati Ajibisheh, M., (2019), Perceived justice, community support, community identity and residents' quality of life: Testing an integrative model. Journal of Hospitality and Tourism Management, 41(December 2019), 1-11, DOI: 10.1016/j.jhtm.2019.08.004.
  • Fardous, J., Du, JT., Hansen, P., Choo, KR., Huang, S., (2019), Group trip planning and information seeking behaviours by mobile social media users: A study of tourists in Australia, Bangladesh and China. Journal of Information Science, Online, , 1-17, DOI: 10.1177/0165551519890515.
  • Chen, G., Huang, S., Hu, X., (2019), Backpacker Personal Development, Generalized Self-Efficacy, and Self-Esteem: Testing a Structural Model. Journal of Travel Research, 58(4), 680-694, DOI: 10.1177/0047287518768457.
  • Huang, S., Chen, G., Luo, X., Bao, J., (2019), Evolution of tourism research in China after the Millennium: Changes in Research Themes, Methods, and Researchers. Journal of China Tourism Research, 15(3), 420-434, DOI: 10.1080/19388160.2018.1515684.
  • Huang, S., Yu, Z., Li, Z., (2019), Australia's national government grants in tourism research. Anatolia: an international journal of tourism and hospitality research, 30(4), 629-631, DOI: 10.1080/13032917.2019.1668728.
  • Lu, Y., Chen, G., Huang, S., Bao, J., (2019), Understanding Chinese tourists' perceptions of Cantonese as a regional dialect. Tourism Management: research, policies, practice, 71(April 2019), 127-136, DOI: 10.1016/j.tourman.2018.10.006.
  • Liu, Z., Huang, S., Liang, S., (2019), Does brand personification matter in consuming China's tourism real estate products? A new perspective on brand personality, self-congruity and brand loyalty. Journal of China Tourism Research, 15(4), 435-454, DOI: 10.1080/19388160.2018.1516586.
  • Gu, Q., Huang, S., (2019), Profiling Chinese wine tourists by wine tourism constraints: A comparison of Chinese Australians and long-haul Chinese tourists in Australia. International Journal of Tourism Research, 21(2), 206-220, DOI: 10.1002/jtr.2255.
  • Huang, S., Van Der Veen, R., (2019), The moderation of gender and generation in the effects of perceived destination image on tourist attitude and visit intention: A study of potential Chinese visitors to Australia. Journal of Vacation Marketing, 25(3), 375-389, DOI: 10.1177/1356766718814077.
  • Chen, G., Xi, W., Huang, S., Hu, X., (2019), Influences of coastal resort vacationers' environmental and climate satisfactions on their perceived destination restorative qualities. Resources Science, 41(3), 430-440, DOI: 10.18402/resci.2019.03.02.
  • Wen, J., Huang, S., (2019), The effects of push and pull travel motivations, personal values, and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba. Asia Pacific Journal of Tourism Research, 24(8), 805-821, DOI: 10.1080/10941665.2019.1635504.
  • Bao, J., Huang, S., Chen, G., (2019), Forty years of China tourism research: Reflections and Prospects. Journal of China Tourism Research, 15(3), 283-294, DOI: 10.1080/19388160.2019.1633979.
  • Huang, S., Wei, X., (2019), Offline versus online travel experience sharing: the national profile of China. International Journal of Culture, Tourism and Hospitality Research, 13(2), 183-189, DOI: 10.1108/IJCTHR-05-2018-0058.
  • Su, L., Huang, S., Pearce, J., (2019), Toward a model of destination resident-environment relationship: the case of Gulangyu, China. Journal of Travel and Tourism Marketing, 36(4), 469-483, DOI: 10.1080/10548408.2019.1568954.
  • Volgger, M., Huang, S., (2019), Scoping irresponsible behaviour in hospitality and tourism: widening the perspective of CSR. International Journal of Contemporary Hospitality Management, 31(6), 2526-2543, United Kingdom, Emerald Group Publishing Ltd., DOI: 10.1108/IJCHM-05-2018-0367.
  • Wen, J., Huang, S., Hou, P., (2019), Emotional intelligence, emotional labor, perceived organizational support, and job satisfaction: A moderated mediation model. International Journal of Hospitality Management, 81(August 2019), 120-130, DOI: 10.1016/j.ijhm.2019.01.009.
  • Huang, S., Crotts, J., (2019), Relationships between Hofstede's cultural dimensions and tourist satisfaction: A cross-country cross-sample examination. Tourism Management: research, policies, practice, 72(June 2019), 232-241, DOI: 10.1016/j.tourman.2018.12.001.
  • Wen, J., Huang, S., Ying, T., (2019), Relationships between Chinese cultural values and tourist motivations: A study of Chinese tourists visiting Israel. Journal of Destination Marketing and Management, 14(December 2019), Article number 100367, DOI: 10.1016/j.jdmm.2019.100367.
  • Tao, B., Goh, E., Huang, S., Moyle, B., (2019), Travel constraint perceptions of people with mobility disability: a study of Sichuan earthquake survivors. Tourism Recreation Research, 44(2), 203-216, DOI: 10.1080/02508281.2019.1589085.
  • Wen, J., Huang, S., (2019), Chinese Tourists Visiting Volatile Destinations: Integrating Cultural Values into Motivation-based Segmentation. Journal of China Tourism Research, 15(4), 520-540, DOI: 10.1080/19388160.2019.1589610.
  • Huang, S., (2018), China Tourism Research: Observations, thoughts and recommendations from an overseas scholar. Tourism and Hospitality Prospects, 2(5), 1-10, DOI: 10.12054/lydk.bisu.80.
  • Zuo, B., Huang, S., (2018), Revisiting the tourism-led economic growth hypothesis: the case of China. Journal of Travel Research, 57(2), 151-163, California, USA, Sage Publications, DOI: 10.1177/0047287516686725.
  • Huang, S., Chen, G., (2018), Perceived personal development benefits from backpacking: A cross-cultural comparison. Tourism, Culture and Communication, 18(4), 275-286, DOI: 10.3727/109830418X15369281878413.
  • Huang, S., Wei, X., (2018), Chinese outbound travel: Understanding the socioeconomic drivers. International Journal of Tourism Research, 20(1), 25-37, Oxford, United Kingdom, John Wiley & Sons, DOI: 10.1002/jtr.2150.
  • Chen, G., Huang, S., (2018), Understanding Chinese Cultural Tourists: Typology and Profile. Journal of Travel and Tourism Marketing, 35(2), 162-177, Philadelphia, USA, Routledge, DOI: 10.1080/10548408.2017.1350253.
  • Gu, Q., Zhang, HQ., King, B., Huang, S., (2018), Wine tourism involvement: a segmentation of Chinese tourists. Journal of Travel and Tourism Marketing, 35(5), 633-648, DOI: 10.1080/10548408.2017.1401031.
  • Pearce, J., Huang, S., Su, L., (2018), How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective. Journal of Business Research, 86(May 2018), 179-189, DOI: 10.1016/j.jbusres.2018.02.011.
  • Liu, Z., Yin, J., Huang, S., (2018), Managing tourism impacts in China's wetlands: a total relationship flow management perspective. Asia Pacific Journal of Tourism Research, 23(3), 231-244, DOI: 10.1080/10941665.2017.1421239.
  • Wei, X., Huang, S., Yap, G., Wu, X., Taivan, A., (2018), The influence of national holiday structure on domestic tourism expenditure: Evidence from China. Tourism Economics: the business and finance of tourism and recreation, 24(7), 781-800, DOI: 10.1177/1354816618778644.
  • Chen, G., Huang, S., (2018), Towards an improved typology approach to segmenting cultural tourists. International Journal of Tourism Research, 20(2), 247-255, DOI: 10.1002/jtr.2177.
  • Huang, S., Van Der Veen, R., Song, Z., (2018), The impact of coping strategies on occupational stress and turnover intentions among hotel employees. Journal of Hospitality Marketing and Management, 27(8), 926-945, DOI: 10.1080/19368623.2018.1471434.
  • Wang, W., Yi, L., Wu, M., Pearce, PL., Huang, S., (2018), Examining Chinese adult children's motivations for traveling with their parents. Tourism Management: research, policies, practice, 69(December 2018), 422-433, DOI: 10.1016/j.tourman.2018.06.024.
  • Yang, X., Li, G., Huang, S., (2017), Perceived online community support, member relations, and commitment: Differences between posters and lurkers. Information and Management, 54(2), 154-165, Elsevier, DOI: 10.1016/
  • Yang, S., Huang, S., Shen, G., (2017), Modelling Chinese consumer choice behavior with budget accommodation services. International Journal of Culture, Tourism and Hospitality Research, 11(3), 341-354, Bingley, United Kingdom, Emerald Publishing Ltd., DOI: 10.1108/IJCTHR-02-2016-0019.
  • Lui, B., Huang, S., Fu, H., (2017), An application of network analysis on tourist attractions: The case of Xinjiang, China. Tourism Management: research, policies, practice, 58(Feb 2017), 132-141, Elsevier Ltd, DOI: 10.1016/j.tourman.2016.10.009.
  • Li, X., Huang, S., Song, C., (2017), China’s outward foreign direct investment in tourism. Tourism Management: research, policies, practice, 59(April 2017), 1-6, Elsevier Ltd, DOI: 10.1016/j.tourman.2016.07.007.
  • Li, Y., Huang, S., (2017), Hospitality service climate, employee service orientation, career aspiration and performance: a moderated mediation model. International Journal of Hospitality Management, 67(July 2017), 24-32, Oxford, United Kingdom, Pergamon Press, DOI: 10.1016/j.ijhm.2017.07.012.
  • Chen, G., Huang, S., Zhang, D., (2017), Understanding Chinese vacationers' perceived destination restorative qualities: Cross-cultural validation of the perceived destination restorative qualities scale. Journal of Travel and Tourism Marketing, 34(8), 1115-1127, Philadelphia, USA, Routledge, DOI: 10.1080/10548408.2017.1298494.
  • Gross, MJ., Huang, S., Ding, Y., (2017), Chinese hotel firm internationalisation: Jin Jiang's joint venture acquisition. International Journal of Contemporary Hospitality Management, 29(11), 2730-2750, United Kingdom, Emerald Group Publishing Ltd., DOI: 10.1108/IJCHM-03-2016-0147.
  • Gao, H., Huang, S., Brown, G., (2017), The influence of face on Chinese tourists gift purchase behaviour: The moderating role of the gift giver-receiver relationship. Tourism Management: research, policies, practice, 62(October 2017), 97-106, Oxford, United Kingdom, Pergamon Press, DOI: 10.1016/j.tourman.2017.03.013.
  • Chen, G., Huang, S., (2017), Toward a theory of backpacker personal development: Cross-cultural validation of the BPD scale. Tourism Management: research, policies, practice, 59(1 April), 630-639, Elsevier Ltd, DOI: 10.1016/j.tourman.2016.09.017.
  • Hosany, S., Prayag, G., Van Der Veen, R., Huang, S., Deesilatham, S., (2017), Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ emotions and Intention to Recommend. Journal of Travel Research, 56(8), 1079-1093, Sage, DOI: 10.1177/0047287516678088.
  • Lui, Z., Huang, S., Hallak, R., Liang, M., (2016), Chinese consumers' brand personality perceptions of tourism real estate firms. Tourism Management: research, policies, practice, 52(online), 310-326, DOI: 10.1016/j.tourman.2015.06.022.
  • Xu, J(., Huang, S., (2016), Exploring Mainland Chinese students’ motivations of re-visiting Hong Kong as a familiar place and their links to student life experiences. Journal of Destination Marketing and Management, 7(March), 50-57, Elsevier Ltd, DOI: 10.1016/j.jdmm.2016.08.004.
  • Su, L., Huang, S., Huang, J., (2016), Effects Of Destination Social Responsibility and Tourism Impacts On Residents’ Support For Tourism and Perceived Quality Of Life. Journal of Hospitality and Tourism Research, 2016(30 September), 19p., Sage, DOI: 10.1177/1096348016671395.
  • Luo, X., Huang, S., (2016), A comparative study between Chinese and Western backpackers: seeing with the host gaze. Tourism Tribune, 31(11), 32-41, Beijing, China, Tourism College of Beijing Union University.
  • Huang, S., Chen, G., (2016), Current state of tourism research in China. Tourism Management Perspectives, 20(1 Oct), 10-18, Elsevier Ltd, DOI: 10.1016/j.tmp.2016.06.002.
  • Chen, G., Huang, S., Bao, J., (2016), The multiple logics of tourism development in China. Journal of Sustainable Tourism, 24(12), 1655-1673, Routledge, DOI: 10.1080/09669582.2016.1178754.
  • Zuo, B., Huang, S., Lui, L., (2016), Tourism as an agent of political socialization. International Journal of Tourism Research, 18(2), 176-185, DOI: 10.1002/jtr.2044.
  • Hsu, C., Huang, S., (2016), Reconfiguring Chinese cultural values and their tourism implications. Tourism Management: research, policies, practice, 54(June 01), 230-242, Elsevier, DOI: 10.1016/j.tourman.2015.11.011.
  • Huang, S., Afsharifar, A., Van Der Veen, R., (2016), Examining the moderating role of prior knowledge in the relationship between destination experiences and tourist satisfaction. Journal of Vacation Marketing, 22(4), 320-334, SAGE, DOI: 10.1177/1356766715618996.
  • Huang, S., Weiler, B., Assaker, G., (2015), Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. Journal of Travel Research, 54(3), 344-358, DOI: 10.1177/0047287513517426.
  • Wei, X., Huang, S., Stodolska, M., Yu, Y., (2015), Leisure time, leisure activities and happiness in China: Evidence from a nationwide survey. Journal of Leisure Research, 47(5), 556-576, USA, Sagamore Publishing, DOI: 10.18666/JLR-2015-V47-I5-6120.
  • Wang, Y., Huang, S., Kim, AK., (2015), Toward a framework integrating authenticity and integrity in heritage tourism. Journal of Sustainable Tourism, 23(10), 1468-1481, Routledge, DOI: 10.1080/09669582.2015.1047375.
  • Luo, X., Huang, S., Brown, G., (2015), Backpacking in China: A netnographic analysis of Donkey Friends' travel behaviour. Journal of China Tourism Research, 11(1), 67-84, Routledge, DOI: 10.1080/19388160.2014.908757.
  • Keating, B., Huang, S., Kriz, A., Hueng, V., (2015), A systematic review of the Chinese outbound tourism literature: 1983-2012. Journal of Travel and Tourism Marketing, 32(1-2), 2-17, Routledge, DOI: 10.1080/10548408.2014.986009.
  • Lee, IS., Huang, S., (2015), Understanding motivations and benefits of attending a multicultural festival. Tourism Analysis, 20(2), 201-213, United States, Cognizant Comm. Corp, DOI: 10.3727/108354215X14265319207470.
  • Su, L., Huang, S., Van Der Veen, R., Chen, X., (2015), Corporate Social Responsibility, Corporate Reputation, Customer Emotions and Behavioral Intentions: A Structural Equation Modelling Analysis. Journal of China Tourism Research, 10(4), 511-529, Routledge, DOI: 10.1080/19388160.2014.958606.
  • Su, L., Huang, S., Chen, X., (2015), Effects of Service Fairness and Service Quality on Tourist Behavioral Intentions and Subjective Well-being. Journal of Travel and Tourism Marketing, 32(3), 290-307, Routledge, DOI: 10.1080/10548408.2014.896766.
  • Fu, H., Wu, DC., Huang, S., Song, H., Gong, J., (2015), Monetary or nonmonetary compensation for service failure? A study of customer preferences under various loci of causality. International Journal of Hospitality Management, 46(2015), 55-64, Elsevier, DOI: 10.1016/j.ijhm.2015.01.006.
  • Huang, S., Keating, B., Kriz, A., Hueng, V., (2015), Chinese outbound tourism: an epilogue. Journal of travel and Tourism Marketing. Journal of Travel and Tourism Marketing, 32(1-2), 153-159, Routledge, DOI: 10.1080/10548408.2014.986018.
  • Luo, X., Brown, G., Huang, S., (2015), Host perceptions of backpackers: Examining the influence of intergroup contact. Tourism Management: research, policies, practice, 50(October 2015), 292-305, DOI: 10.1016/j.tourman.2015.03.009.
  • Huang, S., Lee, IS., (2015), Motivations for attending a multicultural festival: visitor ethnicity matters. Anatolia: an international journal of tourism and hospitality research, 26(1), 92-95, Routledge, DOI: 10.1080/13032917.2014.949806.
  • Hsu, C., Liu, Z(., Huang, S., (2015), Acquiring Intangible Resources through Entrepreneurs’ Network Ties: A Study of Chinese Economy Hotel Chains. Cornell Hospitality Quarterly: hospitality leadership through learning, 56(3), 273-284, Sage Publications Inc, DOI: 10.1177/1938965513518659.
  • Li, Y., Fu, H., Huang, S., (2015), Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices. International Journal of Hospitality Management, 51(2015), 19-29, Elsevier Ltd, DOI: 10.1016/j.ijhm.2015.08.008.
  • Brown, G., Huang, S., (2015), Interpreting tourism at Olympic sites: a cross-cultural analysis of the Beijing Olympic Green. International Journal of Tourism Research, 17(4), 364-374, DOI: 10.1002/jtr.1994.

Conference Publications

  • Pearce, J., Huang, S., Crotts, J., Gu, Q., (2018), Examining the connection of wine tourism to wine export in China: The case of Margaret River. Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, 665-669, Newcastle, NSW, Newcastle Business School, The University of Newcastle.

Research Student Supervision

Co-principal Supervisor

Associate Supervisor

  • Doctor of Philosophy,  Inter-organisational transfer of knowledge in tourism
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