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Dr Oscar Vorobjovas-Pinta

Senior Lecturer

Staff Member Details
Email: o.pinta@ecu.edu.au
ORCID iD: https://orcid.org/0000-0002-2666-9453

Dr Oscar Vorobjovas-Pinta is a Senior Lecturer in Business Services at the School of Business and Law.

Key Research Areas

  • LGBTQI+ tourism, hospitality, and events, with a focus on inclusion, equity, and community experiences
  • Antarctic and Arctic tourism, including sustainability, governance, and visitor experience
  • Social justice and diversity in tourism, events, and hospitality industries
  • Niche events and cultural tourism, particularly identity-based and community-led events
  • Tourism impacts on remote and sensitive environments
  • Stakeholder engagement and community dynamics in tourism development
  • Qualitative and ethnographic approaches to understanding tourist experiences
  • Intersections of tourism, mobility, and social change

Biography

Oscar is a leading expert on LGBTQI+ communities in the context of tourism, events, leisure, and hospitality. His research interests are the sociology of tourism, regional events, tourist behaviour, Antarctic tourism, extending ethnographic and qualitative research methods into tourism research, and technology-enhanced tourism experiences. Oscar is the President of Australia and New Zealand Association for Leisure Studies (ANZALS) and a Board Director of Visit Northern Tasmania.

Oscar obtained his PhD in Tourism from the University of Tasmania, a Bachelor of Science (European Studies) from the University of Southern Denmark and a Bachelor of Business Administration (Tourism and Hospitality Management) from Vilnius University of Applied Sciences. Before re-joining Edith Cowan University, Oscar was a Senior Lecturer in Tourism and Society at the University of Tasmania.

Oscar is also an award-winning academic with a strong focus on innovative teaching and learning, as well as research. In 2023, he received a Commendation for Significant Contribution to Hospitality, Tourism, and Events Research from the Council for Australian Tourism and Hospitality Education (CAUTHE). In 2020, he was awarded the School of Business and Law (Edith Cowan University) Teaching and Learning Award for Impact on Learning in recognition of innovative teaching in blended modes and the use of technology to enhance online learning. Earlier, in 2015, Oscar was awarded a Teaching Merit Certificate from the University of Tasmania.

Oscar serves on the Editorial Board of Annals of Tourism Research Empirical Insights and is an Associate Editor of Event Management. He is also the President of the Australia and New Zealand Association for Leisure Studies (ANZALS), a Board Director of Visit Northern Tasmania, a member of the Council for Australasian Tourism and Hospitality Education (CAUTHE), and a member of the Tourism Research and Education Network (TRENd).

Media Topics
  • LGBTQI+ inclusion and diversity in tourism, hospitality, and events
  • Trends and challenges in Antarctic and Arctic tourism
  • The social and cultural impacts of tourism on local communities
  • Sustainable tourism in sensitive and remote environments
  • The role of events in shaping identity, belonging, and community
  • Tourism ethics, responsible travel, and visitor behaviour
  • Diversity, equity, and inclusion practices within universities and workplaces
  • Emerging issues in global tourism, including over-tourism and destination management

SBL Research Centres or Cluster/s
  • SBL Centre for Tourism Research
  • Marketing, Innovation Sport and Entrepreneurship Research Cluster

Awards and Recognition

  • 2025 – Outstanding Delivery of the Research Management Platform Project, Research Division, University of Tasmania
  • 2023 – Commendation for Significant Contribution to Hospitality, Tourism, and Events Research, Council for Australian Tourism and Hospitality Education (CAUTHE)
  • 2020 – Teaching and Learning Award for Impact on Learning, ECU School of Business and Law
  • 2020 – Best Voted Paper Award, Council for Australian Tourism and Hospitality Education (CAUTHE)
  • 2018 – Teaching Nomination in recognition of teaching excellence, University of Tasmania
  • 2017 – PhD Writing Up Fellowship, Institute for the Study of Social Change, University of Tasmania ($2,000)
  • 2017 – Tasmanian School of Business and Economics Summer Fellowship, Tasmanian School of Business and Economics, University of Tasmania ($5,000)

Professional associations
  • Australian and New Zealand Association for Leisure Studies (ANZALS), President & Board Member
  • Council for Australasian Tourism and Hospitality Education (CAUTHE), Member
  • Visit Northern Tasmania, Board Director

Languages spoken
  • Lithuanian
  • Latvian
  • German
  • Russian
  • Danish
  • Spanish

Qualifications

  • Doctor of Philosophy, University of Tasmania, 2017.
  • Graduate Certificate in Research, University of Tasmania, 2017.

Research Outputs

2024

Journal Articles

  • Shakibaei, S., Vorobjovas-Pinta, O. (2024). Access to Urban Leisure: Investigating Mobility Justice for Transgender and Gender Diverse People on Public Transport. Leisure Sciences: an interdisciplinary journal, 46(5), 639-657. https://doi.org/10.1080/01490400.2021.2023372.

2022

Book Chapters

  • Vorobjovas-Pinta, O., Wilk, V. (2022). Marketing Suburban Tourism Destinations on Social Media: The Case of the City of Joondalup, Western Australia. Case Based Research in Tourism, Travel, Hospitality and Events (219-236). Springer. https://doi.org/10.1007/978-981-16-4671-3_13.

Journal Articles

  • Vorobjovas-Pinta, O., Fong-Emmerson, M. (2022). The contemporary role of urban LGBTQI+ festivals and events. Event Management: an international journal, 26(8), 1801-1816. https://doi.org/10.3727/152599522X16419948694720.
  • Ong, F., Vorobjovas-Pinta, O., Lewis, C. (2022). LGBTIQ + identities in tourism and leisure research: a systematic qualitative literature review. Journal of Sustainable Tourism, 30(7), 1476-1499. https://doi.org/10.1080/09669582.2020.1828430.
  • Hardy, A., Vorobjovas-Pinta, O., Wells, M., Grimmer, L., Grimmer, M. (2022). Measuring cruise passenger dispersal through technology. Annals of Tourism Research, 93(2022), article number 103319. https://doi.org/10.1016/j.annals.2021.103319.

2021

Book Chapters

  • Vorobjovas-Pinta, O., Lewis, C. (2021). The coalescence of the LGBTQI+ neo-tribes during the pride events. Consumer Tribes in Tourism: Contemporary Perspectives on Special-Interest Tourism (69-81). Springer. https://doi.org/10.1007/978-981-15-7150-3_6.
  • Vorobjovas-Pinta, O. (2021). LGBTQI+ Resort Workers: Blurring the Lines. Gay Tourism: New Perspectives (119-133). Channel View Publications. https://ro.ecu.edu.au/ecuworkspost2013/11413.
  • Vorobjovas-Pinta, O. (2021). Gay Tourism: New Perspectives. Gay Tourism: New Perspectives (1-12). Channel View Publications. https://doi.org/10.21832/VOROBJ8427.
  • Lewis, C., Vorobjovas-Pinta, O. (2021). Out of the Closet and into the Streets: Reflections on the Considerations in Hosting Rural Pride Events. Gay Tourism: New Perspectives (211-223). Channel View Publications. https://ro.ecu.edu.au/ecuworkspost2013/11415.
  • Vorobjovas-Pinta, O., Grimmer, L. (2021). Marketing and Communicating Gay-Friendly Hospitality Spaces: The Case of Rainbow Tasmania Tourism Accreditation. Gay Tourism: New Perspectives (171-184). Channel View Publications. https://ro.ecu.edu.au/ecuworkspost2013/11414.
  • Vorobjovas-Pinta, O. (2021). Neo-Tribalism through an Ethnographic Lens: A Critical Theory Approach. Research Paradigm Considerations for Emerging Scholars (112-129). Channel View Publications. https://ro.ecu.edu.au/ecuworkspost2013/10792.

Journal Articles

  • Hardy, A., Dolnicar, S., Vorobjovas-Pinta, O. (2021). The formation and functioning of the Airbnb neo-tribe. Exploring peer-to-peer accommodation host groups. Tourism Management Perspectives, 37(January 2021), Article number 100760. https://doi.org/10.1016/j.tmp.2020.100760.
  • Ding, H., Vorobjovas-Pinta, O., Grimmer, L. (2021). Identifying firm resources and capabilities for successful export: The case of regional SME premium food producers. Journal of International Food and Agribusiness Marketing, 33(4), 374-397. https://doi.org/10.1080/08974438.2020.1808553.
  • Vorobjovas-Pinta, O., Hardy, A. (2021). Resisting marginalisation and reconstituting space through LGBTQI+ events. Journal of Sustainable Tourism, 29(2-3), 447-465. https://doi.org/10.1080/09669582.2020.1769638.
  • Ong, F., Lewis, C., Vorobjovas-Pinta, O. (2021). Questioning the inclusivity of events: the queer perspective. Journal of Sustainable Tourism, 29(44906), 2044-2061. https://doi.org/10.1080/09669582.2020.1860072.

2020

Book Chapters

2019

Journal Articles

  • Grimmer, L., Vorobjovas-Pinta, O., Massey, M. (2019). Regulating, then deregulating Airbnb - The unique case of Tasmania (Australia). Annals of Tourism Research, 75(March 2019), 304-307. https://doi.org/10.1016/j.annals.2019.01.012.
  • Vorobjovas-Pinta, O., Dalla-Fontana, IJ. (2019). The strange case of dating apps at a gay resort: hyper-local and virtual-physical leisure. Tourism Review, 74(5), 1070-1080. https://doi.org/10.1108/TR-03-2017-0035.
  • Grimmer, L., Vorobjovas-Pinta, O. (2019). From the Sharing Economy to the Visitor economy: The Impact on Small Retailers. International Journal of Tourism Cities, 6(1), 90-98. https://doi.org/10.1108/IJTC-01-2019-0015.

2018

Book Chapters

  • Vorobjovas-Pinta, O. (2018). ‘It’s Been Nice, but We’re Going Back to Our Lives’: Neo-Tribalism and the Role of Space in a Gay Resort. Neo-Tribes: Consumption, Leisure and Tourism (71-87). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-68207-5_5.

Journal Articles

  • Vorobjovas-Pinta, O. (2018). Gay neo-tribes: Exploration of travel behaviour and space. Annals of Tourism Research, 72(September 2018), 1-10. https://doi.org/10.1016/j.annals.2018.05.008.
  • Hardy, A., Vorobjovas-Pinta, O., Eccleston, R. (2018). Enhancing knowledge transfer in tourism: an Elaboration Likelihood Model approach. Journal of Hospitality and Tourism Management, 37(December 2018), 33-41. https://doi.org/10.1016/j.jhtm.2018.09.002.

2017

Journal Articles

  • Vorobjovas-Pinta, O., Robards, B. (2017). The shared oasis: An insider ethnographic account of a gay resort. Tourist Studies: an international journal, 17(4), 369-387. https://doi.org/10.1177/1468797616687561.

2016

Journal Articles

  • Vorobjovas-Pinta, O., Hardy, A. (2016). The Evolution of Gay Travel Research. International Journal of Tourism Research, 18(4), 409-416. https://doi.org/10.1002/jtr.2059.

2014

Conference Publications

  • Vorobjovas-Pinta, O., Hardy, A. (2014). Rethinking Gay Tourism: A Review of Literature. CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity (635-644). University of Queensland.

Research Projects

  • A Partnership for Critical Tourism Studies, Social Sciences and Humanities Research Council of Canada, Partnership Development Grants, 2020 ‑ 2023, $207,722.
  • Tourism Tracer Research - Sydney, Newcastle Port Corporation, Grant, 2019 ‑ 2020, $156,335.

Research Student Supervision

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