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Sheep Industry Pivot: Diversifying Market Pathways to Enhance Demand for Australian Sheep Products

Principal Supervisor:

Dr Geremy Farr-Wharton

Associate Supervisor

Professor Peter Galvin

Professor Kerry Brown

Abstract

The phase-out of live sheep export represents one of the most significant structural changes to the Western Australian (WA) agricultural economy in decades. WA accounts for approximately half of Australia’s live sheep exports and has limited domestic processing redundancy. The removal of this export pathway requires an investigation into potential new markets and sheep products to be explored.

While substantial attention has focused on boxed meat substitution, far less effort has been directed toward strategic by-product commercialisation and market replication. Significant portions of processed sheep biomass are currently downgraded into low-margin rendering streams or underutilised relative to international benchmarks.

In this MPhil/PhD, a candidate will investigate how global market intelligence, value-chain coordination, and targeted sheep products can lead to commercially viable pivots within the Australian sheep industry. Working within the Sheep Industry Pivot Project, you will identify internationally validated sheep-derived products suitable for replication in Australia and support their structured integration into existing producer and processor operations.

The project is embedded in active partnerships with WA sheep producers, processors, and distributors, and is designed to deliver both academic insight and real-world industry impact.

Please refer to PDF for further information.

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