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Professor Sam Huang is a Professorial Research Fellow in the School of Business and Law.
Professor Sam Huang is a research professor in tourism and services marketing in the School of Business and Law. Prior to joining ECU, he worked in the School of Management at University of South Australia from 2007 to 2016. Sam obtained his PhD from the School of Hotel and Tourism Management,The Hong Kong Polytechnic University. Before pursuing an academic career, he was a central government official in Beijing working for China National Tourism Administration (CNTA) for 7 years.
Professor Huang is internationally recognised as a prolific tourism researcher and one of the world leading scholars researching China tourism. His publications frequently appear in top tourism, hospitality, and business management journals such as Tourism Management, Journal of Travel Research, Annals of Tourism Research, International Journal of Hospitality Management, Cornell Hospitality Quarterly, and Information and Management.
Professor Huang is a founding fellow of the International Association for China Tourism Studies (IACTS). He is the founder of the Australia-China Tourism Forum. Sam holds a PhD in Tourism, a Master of Education (Beijing Normal University), a Postgraduate Certificate in Public Administration (Chinese Academy of Governance) and a Bachelor of Education (Henan University).
Professor Huang is a visiting professor to a number of Chinese universities including Sun Yat-sen University and Jinan University in Guangzhou, and Beijing International Studies University in Beijing. Influent in Mandarin Chinese and with both industry and academic experiences in China, Hong Kong and Australia, Sam is ideally positioned to bridge the tourism academia and industries between China and Australia.
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