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  • Our Business HPV promo posters

    This project aims to improve HPV vaccination rates which is critical to reducing cancer risk and supporting long‑term health outcomes for Aboriginal communities.

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Improving HPV vaccination rates for Aboriginal young people through social media

Human papillomavirus (HPV) is a common sexually transmitted infection that can lead to HPV-related cancers, including cervical, anal, vaginal and penile cancers. Because HPV rarely causes symptoms and cannot be cured, vaccination is the most effective way to prevent HPV‑related disease. However, many young Aboriginal and Torres Strait Islander (hereafter, respectfully, 'Aboriginal') people do not receive all recommended doses of the HPV vaccine, resulting in missed opportunities to protect against preventable cancers. Improving HPV vaccination rates is therefore critical to reducing cancer risk and supporting long‑term health outcomes for Aboriginal communities.

Empowering Aboriginal young people and their families to take ownership of their health is central to effective public health. Social media platforms, which are widely used by Aboriginal adolescents aged 13–15 years, provide an important opportunity for culturally relevant health promotion.

The overall aim of this project is to improve the rates of HPV vaccination amongst young Aboriginal people. We will achieve this through the co-creation of health promotion messages, developing and delivering a social media campaign and evaluating the effectiveness of the campaign through an interrupted time-series design.

The Our Business social media platforms were created through this research project.

Funding agency

National Health and Medical Research Council/Ideas Grants

Project duration

January 2023 - December 2026

Media engagement

Researchers

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