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Dr Jun Wen


Contact Information Telephone: +61 8 6304 5413, Email:, Campus: Joondalup, Room: JO2.257
Staff Member Details
Telephone: +61 8 6304 5413
Campus: Joondalup  
Room: JO2.257  


Dr Jun Wen is a Lecturer in the School of Business and Law, Edith Cowan University. He specialises in research and teaching in relation to tourism and hospitality management.


Dr Jun Wen is a Lecturer in tourism and services marketing in the School of Business and Law. Prior to joining ECU, Jun completed his PhD study in the School of Marketing and Management, Waikato Management School at the University of Waikato, New Zealand in June 2018. His PhD thesis entitled “Cultural Antecedents and Work-Related Outcomes of Psychological Empowerment: An Investigation of Front-Line Service Employees in Chinese State-Owned Hotels”.

Dr Jun Wen as an early career researcher (ECR) has successfully published journal articles in top-tired international journals such as Tourism Management, Journal of Travel and Tourism Management, Asia Pacific Journal of Tourism Research, Journal of Destination Marketing & Management etc. Apart from publication works, Jun is currently involved in a number of international research grants; his current research collaborations include work with the United Nations World Tourism Organization (UNWTO) – International Network Sustainable Tourism Research Unit (INSTO) at the University of Waikato and at the Tourism Planning and Research Centre, Ningbo University, China.

Dr Jun Wen is influent in Mandarin Chinese and with both industry and academic experiences in both China and New Zealand. Jun is dedicated to bridge the tourism academia and industries among China, New Zealand, and Australia.

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  • Doctor of Philosophy, New Zealand, 2018.


Recent Research Grants

  • The effects of legislation related to voluntary assisted dying on tourists’ destination image and travel intentions in Western Australia,  Edith Cowan University,  Early Career Researcher Grant – 2020,  2020 - 2021,  $19,928.
  • Australian residents’ image perceptions of China as a tourist destination and their association with Australian residents’ tourist behaviours of visiting China,  China National Tourist Office,  China National Tourist Office,  2020,  $52,017.
  • Western Australia's place in the Chinese outbound tourism market boom.,  Edith Cowan University,  ECU Industry Engagement Grant,  2019 - 2020,  $65,998.

Recent Publications (within the last five years)

Journal Articles

  • Wen, J., Qi, H., (2020), Exploring the role of anticipated guilt on cannabis tourists’ behavioural intentions. Anatolia , 31(1), 146-148, DOI: 10.1080/13032917.2019.1703771.
  • Wen, J., Meng, F., Ying, T., Belhassen, Y., (2020), A study of segmentation of cannabis-oriented tourists from China based on motivation. Current Issues in Tourism, 23(1), 36-51, Clevedon, U.K., Channel View Books, DOI: 10.1080/13683500.2019.1584608.
  • Wen, J., Wang, C., Kozak, M., (2020), Post-COVID-19 Chinese domestic tourism market recovery: Potential influence of traditional Chinese medicine on tourist behaviour. Anatolia: an international journal of tourism and hospitality research, in press(in press), in press, DOI: 10.1080/13032917.2020.1768335.
  • Wen, J., Wang, W., Kozak, M., Liu, X., Hou, H., (2020), Many brains are better than one: The importance of interdisciplinary studies on COVID-19 in and beyond tourism. Tourism Recreation Research , n/a(n/a), n/a, DOI: 10.1080/02508281.2020.1761120.
  • Wen, J., Yu, C., Huang, S., Goh, E., (2020), Perceived constraint and negotiation of Chinese outbound senior tourists. Anatolia: an international journal of tourism and hospitality research, 31(1), 149-153, DOI: 10.1080/13032917.2020.1711786.
  • Wen, J., (2020), Do parents enjoy travelling with their young children? An application of learned helplessness theory. Anatolia: an international journal of tourism and hospitality research, 31(3), 511-513, DOI: 10.1080/13032917.2020.1720757.
  • Wen, J., Huang, S., (2020), Chinese tourists’ motivations of visiting a highly volatile destination: a means-end approach. Tourism Recreation Research, 45(1), 80-93, DOI: 10.1080/02508281.2019.1637078.
  • Wen, J., Meng, F., (2020), Research Design in Socially Deviant Tourist Behavior Studies: A Mixed-Method Approach. Tourism Analysis, in press(in press), in press, United States, Cognizant Comm. Corp, DOI: 10.3727/108354220X15758302602538.
  • Yu, C., Wen, J., Meng, F., (2020), Defining Physician-Assisted Suicide Tourism and Travel. Journal of Hospitality and Tourism Research, 44(4), 694-703, DOI: 10.1177/1096348019899437.
  • Yu, C., Xie, Y., Wen, J., (2020), Coloring the destination: The role of color psychology on Instagram. Tourism Management: research, policies, practice, 80(n/a), 104110, DOI: 10.1016/j.tourman.2020.104110.
  • Wen, J., Huang, S., Goh, E., (2020), Effects of perceived constraints and negotiation on learned helplessness: A study of Chinese senior outbound tourists. Tourism Management: research, policies, practice, 78(June 2020), Article number 104059, DOI: 10.1016/j.tourman.2019.104059.
  • Ying, T., Wang, K., Liu, X., Wen, J., Goh, E., (2020), Rethinking game consumption in tourism: A case of the 2019 novel coronavirus pneumonia outbreak in China. Tourism Recreation Research, in press(in press), in press, DOI: 10.1080/02508281.2020.1743048.
  • Ying, T., Wen, J., (2020), Does traditional Chinese medicine attract inbound tourists to China? An investigation from Russian tourists’ perspectives. Anatolia: an international journal of tourism and hospitality research, in press(in press), in press, DOI: 10.1080/13032917.2020.1742170.
  • Wen, J., Liu, X., Yu, C., (2020), Exploring the roles of smart services in Chinese senior tourists’ travel experiences: An application of psychological reactance theory. Anatolia: an international journal of tourism and hospitality research, in press(in press), in press, DOI: 10.1080/13032917.2020.1742750.
  • Wen, J., Wu, M., (2020), How special is special interest tourism—and how special are special interest tourists? A perspective article in a Chinese context. Current Issues in Tourism, in press(in press), in press, Clevedon, U.K., Channel View Books, DOI: 10.1080/13683500.2020.1750575.
  • Wen, J., Goh, E., (2020), Book review: Tourism and wellness: Travel for the good of all?. Hospitality & Society , 10(1), 114-116, DOI: 10.1386/hosp_00016_5.
  • Jiang, Y., Wen, J., (2020), Effects of COVID-19 on hotel marketing and management: A perspective article. International Journal of Contemporary Hospitality Management, in press(in press), in press, United Kingdom, Emerald Group Publishing Ltd., DOI: 10.1108/IJCHM-03-2020-0237.
  • Wen, J., Ying, T., Nguyen, D., Teo, S., (2020), Will tourists travel to post-disaster destinations? A case of 2019 Australian bushfires from a Chinese tourists’ perspective. Tourism Recreation Research , in press(in press), in press, DOI: 10.1080/02508281.2020.1763025.
  • Wen, J., Aston, J., Liu, X., Ying, T., (2020), Effects of misleading media coverage on public health crisis: A case of the 2019 novel coronavirus outbreak in China. Anatolia: an international journal of tourism and hospitality research, in press(in press), in press, DOI: 10.1080/13032917.2020.1730621.
  • Goh, E., Wen, J., (2020), Applying the Technology Acceptance Model to Understand Hospitality Management Students’ Intentions to Use Electronic Discussion Boards as a Learning Tool. Journal of Teaching in Travel and Tourism: the professional journal of the international society of travel and tourism educators, in press(in press), in press, DOI: 10.1080/15313220.2020.1768621.
  • Yu, C., Wen, J., Yang, S., (2020), Viewpoint of suicide travel: An exploratory study on YouTube comments. Tourism Management Perspectives, 34(n/a), n/a, DOI: 10.1016/j.tmp.2020.100669.
  • Zheng, Y., Goh, E., Wen, J., (2020), The effects of misleading media reports about COVID-19 on Chinese tourists’ mental health: a perspective article. Anatolia: an international journal of tourism and hospitality research, n/a(n/a), n/a, DOI: 10.1080/13032917.2020.1747208.
  • Wen, J., Kozak, M., Yang, S., Liu, F., (2020), COVID-19: potential effects on Chinese citizens’ lifestyle and travel. Tourism Review, in press(in press), in press, Bingley, UK, Emerald Group Publishing Ltd, DOI: 10.1108/TR-03-2020-0110.
  • Wen, J., Huang, S., (2019), The effects of push and pull travel motivations, personal values, and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba. Asia Pacific Journal of Tourism Research, 24(8), 805-821, DOI: 10.1080/10941665.2019.1635504.
  • Ying, T., Wen, J., (2019), Exploring the male Chinese tourists’ motivation for commercial sex when travelling overseas: Scale construction and validation. Tourism Management: research, policies, practice, 70(February 2019), 479-490, DOI: 10.1016/j.tourman.2018.09.014.
  • Wen, J., Huang, S., Ying, T., (2019), Relationships between Chinese cultural values and tourist motivations: A study of Chinese tourists visiting Israel. Journal of Destination Marketing and Management, 14(December 2019), Article number 100367, DOI: 10.1016/j.jdmm.2019.100367.
  • Wen, J., Huang, S., (2019), Chinese Tourists Visiting Volatile Destinations: Integrating Cultural Values into Motivation-based Segmentation. Journal of China Tourism Research, 15(4), 520-540, DOI: 10.1080/19388160.2019.1589610.
  • Yu, C., Wen, J., Goh, E., Aston, J., (2019), “Please help me die”: applying self-determination theory to understand suicide travel. Anatolia: an international journal of tourism and hospitality research, 30(3), 450-453, DOI: 10.1080/13032917.2019.1642923.
  • Wen, J., Yu, C., Goh, E., (2019), Physician assisted suicide travel constraints: Thematic content analysis of online reviews. Tourism Recreation Research, 44(4), 553-557, DOI: 10.1080/02508281.2019.1660488.
  • Ying, T., Wen, J., Shan, S., (2019), Is cannabis tourism deviant? A theoretical perspective. Tourism Review International, 23(1-2), 71-77, DOI:
  • Ying, T., Wei, W., Wen, J., Wang, L., Ye, S., (2018), Chinese cigar tourists to Cuba: A motivation-based segmentation. Journal of Destination Marketing and Management, 10(December 2018), 112-121, DOI: 10.1016/j.jdmm.2018.07.003.
  • Li, F., Wen, J., Ying, T., (2018), The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing and Management, 9(September 2018), 104-111, DOI: 10.1016/j.jdmm.2017.11.006.
  • Ying, T., Wen, J., Wang, L., (2018), Language facilitation for Chinese tourists in overseas accommodation: Importance-performance and gap analyses of New Zealand hotels. Journal of Travel and Tourism Marketing, 35(9), 1222-1233, DOI: 10.1080/10548408.2018.1487902.
  • Ping, L., Zhou, B., Ryan, C., Wen, J., (2018), Research on the leisure satisfaction of hiking activities based on Fuzzy Comprehension Evaluation: A case study in Ningbo Zhejiang Province. Tourism Tribune, 33(5), 44-55.
  • Ying, T., Wen, J., Rob, L., Wang, L., Norman, W., (2018), Examining the efficacy of a self-classification approach in segmenting special-interest tourists: food tourism case. Asia Pacific Journal of Tourism Research, 23(10), 961-974, DOI: 10.1080/10941665.2018.1513048.
  • Wen, J., Meng, F., Ying, T., Qi, H., Lockyer, T., (2018), Drug tourism motivation of Chinese outbound tourists: Scale development and validation. Tourism Management: research, policies, practice, 64(February 2018), 233-244, DOI: 10.1016/j.tourman.2017.08.001.

Conference Publications

  • Li, F., Wen, J., Ying, T., (2017), Chinese tourists' perceptions of nuclear crisis in North Korea. CAUTHE 2017: Time For Big Ideas? Re-thinking The Field For Tomorrow , 218-225.
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