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Impact of Advertising creativity and effectiveness on Firm value

Supervisors

Professor Steven D’Alessandro

Professor Domenico Gasbarro (Murdoch University)

Abstract

This PhD will examine the relationship between the top 100 firms over five years (2018-2023) of award points for creativity, effectiveness and media on Firm value.  Results will be contrasted with firms that did not receive nominations or points during this time.  More details on rankings, points process is available from the World Advertising Research Council (WARC) at https://www.warc.com/.  All candidates should prepare a short 10-page proposal with budget as to how they would complete this thesis in around three years.  Skills in R and Python are recommended also for this PhD.

Please refer to the PDF for further information

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