Top of page
Global Site Navigation

School of Business and Law

Local Section Navigation
You are here: Main Content

Dr Jun Wen


Contact Information Telephone: +61 8 6304 5413, Mobile: 0435 930 815, Email:, Campus: Joondalup, Room: JO2.257
Staff Member Details
Telephone: +61 8 6304 5413
Mobile: 0435 930 815
Campus: Joondalup  
Room: JO2.257  


Dr Jun Wen is a Lecturer in the School of Business and Law, Edith Cowan University. He specialises in research and teaching in relation to tourism and hospitality management.


Dr Jun Wen is a Lecturer in tourism and services marketing in the School of Business and Law. Prior to joining ECU, Jun completed his PhD study in the School of Marketing and Management, Waikato Management School at the University of Waikato, New Zealand in June 2018. His PhD thesis entitled “Cultural Antecedents and Work-Related Outcomes of Psychological Empowerment: An Investigation of Front-Line Service Employees in Chinese State-Owned Hotels”.

Dr Jun Wen as an early career researcher (ECR) has successfully published journal articles in top-tired international journals such as Tourism Management, Journal of Travel and Tourism Management, Asia Pacific Journal of Tourism Research, Journal of Destination Marketing & Management etc. Apart from publication works, Jun is currently involved in a number of international research grants; his current research collaborations include work with the United Nations World Tourism Organization (UNWTO) – International Network Sustainable Tourism Research Unit (INSTO) at the University of Waikato and at the Tourism Planning and Research Centre, Ningbo University, China.

Dr Jun Wen is influent in Mandarin Chinese and with both industry and academic experiences in both China and New Zealand. Jun is dedicated to bridge the tourism academia and industries among China, New Zealand, and Australia.

Professional associations

  • New Zealand - China Friendship Society, Committee Member

Awards and recognition

  • 2013 - International Golden Key Society Honoured Membership
  • 2016 - Best Paper Award - 19TH Annual Waikato Management School Student Research Conference, Hamilton, New Zealand
  • 2016 - Best Paper Award - TTRA APac Chapter 2016 Annual Conference, Dubai, UAE

Research areas and interests

  • Special-interest tourism marketing
  • Destination marketing
  • Consumer behaviours
  • Hotel/lodging management
  • Cross-cultural studies
  • Political science studies


  • Doctor of Philosophy, New Zealand, 2018.


Recent Research Grants

  • The effects of legislation related to voluntary assisted dying on tourists’ destination image and travel intentions in Western Australia,  Edith Cowan University,  Early Career Researcher Grant – 2020,  2020 - 2021,  $19,928.
  • Western Australia's place in the Chinese outbound tourism market boom.,  Edith Cowan University,  ECU Industry Engagement Grant,  2019 - 2020,  $65,998.

Recent Publications (within the last five years)

Journal Articles

  • Wen, J., Meng, F., Ying, T., Belhassen, Y., (2020), A study of segmentation of cannabis-oriented tourists from China based on motivation. Current Issues in Tourism, n/a(n/a), 1-16, Clevedon, U.K., Channel View Books, DOI: 10.1080/13683500.2019.1584608.
  • Wen, J., (2020), Do parents enjoy travelling with their young children? An application of learned helplessness theory. Anatolia , in press(in press), in press, DOI: 10.1080/13032917.2020.1720757.
  • Wen, J., Meng, F., (2020), Research Design in Socially Deviant Tourist Behavior Studies: A Mixed-Method Approach. Tourism Analysis, in press(in press), in press, United States, Cognizant Comm. Corp, DOI: 10.3727/108354220X15758302602538.
  • Wen, J., Huang, S., Goh, E., (2020), Effects of perceived constraints and negotiation on learned helplessness: A study of Chinese senior outbound tourists. Tourism Management: research, policies, practice, 78(n/a), in press, DOI: 10.1016/j.tourman.2019.104059.
  • Wen, J., Huang, S., (2019), The effects of push and pull travel motivations, personal values, and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba. Asia Pacific Journal of Tourism Research, 24(8), 805-821, DOI: 10.1080/10941665.2019.1635504.
  • Wen, J., Yu, C., Huang, S., Goh, E., (2019), Perceived constraint and negotiation of Chinese outbound senior tourists. Anatolia, in press(in press), in press, DOI: 10.1080/13032917.2020.1711786.
  • Wen, J., Qi, H., (2019), Exploring the role of anticipated guilt on cannabis tourists’ behavioural intentions. Anatolia , n/a(n/a), in press, DOI: 10.1080/13032917.2019.1703771.
  • Yu, C., Wen, J., Meng, F., (2019), Defining Physician-Assisted Suicide Tourism and Travel. Journal of Hospitality and Tourism Research, in press(in press), in press, DOI: 10.1177/1096348019899437.
  • Wen, J., Huang, S., Ying, T., (2019), Relationships between Chinese cultural values and tourist motivations: A study of Chinese tourists visiting Israel. Journal of Destination Marketing and Management, 14(December 2019), Article number 100367, DOI: 10.1016/j.jdmm.2019.100367.
  • Wen, J., Huang, S., (2019), Chinese Tourists Visiting Volatile Destinations: Integrating Cultural Values into Motivation-based Segmentation. Journal of China Tourism Research, 15(4), 520-540, DOI: 10.1080/19388160.2019.1589610.
  • Ying, T., Wen, J., (2019), Exploring the male Chinese tourists’ motivation for commercial sex when travelling overseas: Scale construction and validation. Tourism Management: research, policies, practice, 70(February 2019), 479-490, DOI: 10.1016/j.tourman.2018.09.014.
  • Ying, T., Wen, J., Shan, S., (2019), Is cannabis tourism deviant? A theoretical perspective. Tourism Review International, 23(n/a), 1-7, DOI:
  • Wen, J., Yu, C., Goh, E., (2019), Physician assisted suicide travel constraints: Thematic content analysis of online reviews. Tourism Recreation Research, n/a(n/a), n/a, DOI: 10.1080/02508281.2019.1660488.
  • Yu, C., Wen, J., Goh, E., Aston, J., (2019), “Please help me die”: applying self-determination theory to understand suicide travel. Anotolia, n/a(n/a), 1-5, DOI: 10.1080/13032917.2019.1642923.
  • Wen, J., Huang, S., (2019), Chinese tourists’ motivations of visiting a highly volatile destination: a means-end approach. Tourism Recreation Research, n/a(n/a), 1-14, DOI: 10.1080/02508281.2019.1637078.
  • Ying, T., Wen, J., Wang, L., (2018), Language facilitation for Chinese tourists in overseas accommodation: Importance-performance and gap analyses of New Zealand hotels. Journal of Travel and Tourism Marketing, 35(9), 1222-1233, DOI: 10.1080/10548408.2018.1487902.
  • Wen, J., Meng, F., Ying, T., Qi, H., Lockyer, T., (2018), Drug tourism motivation of Chinese outbound tourists: Scale development and validation. Tourism Management: research, policies, practice, 64(February 2018), 233-244, DOI: 10.1016/j.tourman.2017.08.001.
  • Li, F., Wen, J., Ying, T., (2018), The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing and Management, 9(September 2018), 104-111, DOI: 10.1016/j.jdmm.2017.11.006.
  • Ping, L., Zhou, B., Ryan, C., Wen, J., (2018), Research on the leisure satisfaction of hiking activities based on Fuzzy Comprehension Evaluation: A case study in Ningbo Zhejiang Province. Tourism Tribune, 33(5), 44-55.
  • Ying, T., Wen, J., Rob, L., Wang, L., Norman, W., (2018), Examining the efficacy of a self-classification approach in segmenting special-interest tourists: food tourism case. Asia Pacific Journal of Tourism Research, 23(10), 961-974, DOI: 10.1080/10941665.2018.1513048.
  • Ying, T., Wei, W., Wen, J., Wang, L., Ye, S., (2018), Chinese cigar tourists to Cuba: A motivation-based segmentation. Journal of Destination Marketing and Management, 10(December 2018), 112-121, DOI: 10.1016/j.jdmm.2018.07.003.

Conference Publications

  • Li, F., Wen, J., Ying, T., (2017), Chinese tourists' perceptions of nuclear crisis in North Korea. CAUTHE 2017: Time For Big Ideas? Re-thinking The Field For Tomorrow , 218-225.
Skip to top of page