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There’s more to explore in WARC databases

Wednesday, 03 April 2024

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  • A student learns the broadcasting ropes in ECU’s radio studio. They are wearing headphones and seated in front of a microphone.

    WARC databases are a marketing student’s dream – an online platform examining effective marketing and advertising strategies from the world’s top companies.

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WARC databases are a marketing student’s dream – an online platform concerned with all things marketing and advertising.

WARC offers a global perspective by exploring the world’s top companies.

Effective strategies, campaigns and approaches are succinctly showcased and analysed through data-driven research, case studies, and reports.

The layout is clear and dynamic throughout, featuring cutting-edge imagery and graphics, including lots of AI generated elements.

WARC content

WARC content is fantastic for:

  • best practice advertising and marketing guidance, with a global perspective
  • business development, creative development and strategy formation
  • easy to read industry and campaign reports
  • historical data
  • proprietary tools
  • real world insights and current case studies
  • rigorous benchmarking for media planning and strategy

Extended resources now available for ECU staff and students

Combined, the WARC suite of resources are an effective collection of tools for marketers, advertisers, researchers and consumers.

Extended access now includes:

  • WARC Strategy
  • WARC Media (new features added)
  • WARC Creative
  • WARC Digital Commerce (new to ECU)

New WARC media ad spend dashboards allow customised deep-dives into many aspects of media planning and strategy, based on recent figures from industry-setting data sources.

And – check out the new Creative Effectiveness ladder and planner; they’ll assist students to break down their ideas and approach, and to assess the effectiveness of individual strategic elements.

Contact

Library staff have undergone info sessions with the vendor to help you get the very best from WARC resources; please email: library@ecu.edu.au.

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